Hukumar Kula da Yawon shakatawa ta Hawaii (HTA) ta ba da kwangilar shekaru biyu don baƙo ilimi da sarrafa iri da sabis na talla a Turai.
An ba da kwangilar zuwa Emotive Travel Marketing Ltd., wanda zai yi aiki a matsayin wani ɓangare na HTA's Global Marketing Team as Hawaii Tourism Europe. Ƙoƙarin dabarun zai ilimantar da baƙi na Turai game da yin tafiya cikin hankali da girmamawa yayin tallafawa al'ummomin Hawaii da tattalin arzikinsu. Hakanan za a mai da hankali kan fitar da kashe kuɗin baƙo zuwa kasuwancin tushen Hawaii, gami da tallafawa kasuwancin gida, bukukuwa da abubuwan da suka faru; sayen kayayyakin noma da aka noma a Hawaii; da haɓaka samfuran Hawaii a cikin kasuwa tare da haɗin gwiwa tare da HTA, Sashen Kasuwancin, Ci gaban Tattalin Arziƙi & Yawon shakatawa na jihar (DBEDT), da kamfanoni masu zaman kansu.
Aikin HTA a kasuwar Turai ya fara ne a shekarar 1998 lokacin da aka kafa kungiyar. Sakamakon cutar ta COVID-19 ta duniya, HTA ta kawo karshen kwangilar ta na Turai a cikin 2020 lokacin da yawon shakatawa ya kusa tsayawa. A cikin 2019, baƙi daga Turai sun kashe dala miliyan 268.1, suna samar da dala miliyan 31.29 a cikin kudaden harajin jihohi (kai tsaye, kai tsaye da kuma jawo) don Hawaii.
Shawarar dawo da mayar da hankali kan Turai ya dogara ne kan shigarwar ƙungiyar jagoranci ta HTA da abokan masana'antar Hawaii, da kuma bayanai daga Platform Allocation Marketing Economics, wanda ke haɗa bayanai tare da ba da shawarwari dangane da dawowar da za a iya samu, farashin kasuwa, haɗarin kasuwa, da ƙuntatawa.
Sabuwar kwangilar za ta fara ne a ranar 1 ga Janairu, 2024, kuma za ta ƙare a ranar 31 ga Disamba, 2025, tare da HTA tana da zaɓi don ƙara tsawon shekaru uku ko sassanta. Sharuɗɗan kwangila, sharuɗɗa, da adadin kuɗi suna ƙarƙashin tattaunawa ta ƙarshe tare da HTA da samun kuɗi.
