International Gudun Hijira Kasuwar (ILTM), wani taron da aka sadaukar gaba ɗaya ga ɓangaren alatu, an gudanar da shi a Cannes kuma ya sami halartar dubban ƙwararrun masu aiki a fannin.
A yau, alatu yana nufin ikon haɗa keɓantaccen zama tare da abubuwan ban sha'awa na al'adu, abubuwan da suka shafi gastronomic da sunan al'ada, ko fiye da sauƙi, hutu mai kyalli da balaguron balaguron da ba a taɓa gani ba cikin yanayi.
Wannan sashin, bisa ga bayanai daga Bankin Italiya da ENIT (Agenzia nazionale del turismo - Hukumar yawon shakatawa ta gwamnatin Italiya), a halin yanzu tana wakiltar 3% na GDP na Italiya kuma yana ɗaya daga cikin ƴan wuraren da saka hannun jari ke nufin komawa kan kudaden shiga wanda kuma ya shafi masana'antu masu alaƙa.
Masu yawon bude ido na alatu na iya samar da damar kasuwanci kadai - 15% na jimlar cinikin otal da kashi 25% na yawan kudaden yawon shakatawa (kai tsaye da kai tsaye).
A cikin 2022, shekara ta farko tare da akalla watanni 10 a matakan aiki na pre-COVID, manyan masu yawon bude ido na duniya - galibi Arewacin Turai da Amurka - a cewar bayanan Bankin Italiya, sun kashe kusan Euro biliyan 24. a Italiya, ya rushe zuwa Yuro biliyan 7 don masauki (kusan ko da yaushe otal-otal masu alfarma, gidajen gidaje masu zaman kansu, amma har da gidajen tarihi); Yuro biliyan 3 don cin abinci; da kuma Yuro biliyan 14 don ziyara, balaguro, balaguro, da siyayya.
Daga cikin yankunan da suka fi amfana daga halartar manyan masu yawon bude ido, akwai Lombardy tare da tabkuna, Milan don kayan ado, Piedmont don dandana ruwan inabi, da Lazio, Tuscany, da Veneto na fasaha.
Game da hanyoyin yin rajista a cikin sashin alatu, tuntuɓar kai tsaye tare da wurin masauki shine mafi yaɗuwa (48%), sannan OTAs (29%) da hukumomin balaguro na gargajiya (23%).
Faransa ta yi fice a cikin kasuwannin da ke nuna saurin murmurewa a tafiye-tafiye na alfarma. A cikin watanni 6 na farkon shekarar da ta gabata, 'yan yawon bude ido na Faransa da ke da yawan kashe kudi sun kididdige adadin kudaden yawon bude ido a Italiya sama da Yuro biliyan 1.6, daidai da +180% idan aka kwatanta da kwata na 2021.
Kuma idan bukatar ta farfado, akwai kuma farin ciki sosai a cikin wadata.
A cikin shekarar da ta gabata a Italiya - bisa ga bayanan Trends - 61 sabbin otal-otal na alatu da aka buɗe a cikin manyan biranen da keɓaɓɓun yankuna waɗanda ke haɓaka al'adun yanki da al'adu.
Har ila yau, bangaren jiragen ruwa na jan ragamar kasuwar, inda baya ga harkar zirga-zirgar jiragen ruwa, hayar jiragen ruwa da jiragen ruwa na yin rijistar bukatu mai yawa, lamarin da ya tabbatar da cewa hatta matafiya na alfarma na kara kula da dorewa.
A ƙarshe, bisa ƙiyasin da Altagamma da Global Blue suka yi, nan da shekarar 2025, matafiya na alfarma a duniya za su kai mutane miliyan 450, idan aka kwatanta da miliyan 390 a shekarar 2019. Wannan yana nufin sabbin damammaki masu mahimmanci kuma ga masana'antar tafiye-tafiye da karimci, watakila za su ƙara haɓaka manufar. hutu na alatu.
