Google na son yawon bude ido na Turai ya farfado

1. Manhajojin Google suna taimakawa bangaren yawon bude ido hade da matafiya
2. Haɗin gwiwar zai tallafawa aikin ETC akan ci gaba, bunƙasa tsarin yawon buɗe ido, da haɗin kai
3. Google da ETC zasuyi aiki don karfafa gasa ta bangaren yawon bude ido a Turai

Muna alfaharin shiga Hukumar Kula da Balaguro ta Turai, muna fatan yin aiki tare don ba da gudummawa ga farfadowar ɓangaren tafiya a Turai. Yanayin tafiye-tafiye ya canza da sauri, kuma mun himmatu ga ci gaba da ba da horo kan dabarun dijital, fahimtar bayanai, da kayan aikin da za su taimaka wa ƙungiyoyin tafiye-tafiye da ƙungiyoyin yawon buɗe ido su daidaita abubuwan da suke bayarwa don biyan sabbin buƙatun tafiya. in ji Diego Ciulli, Babban Jami'in Harkokin Gwamnati da Manufofin Manufofin Google na Google.

Google ya shiga Hukumar Tattalin Arziki ta Turai (ETC) a matsayin memba na Mataimakin don taimakawa wajen dawo da sashen yawon bude ido na Turai a 2021 da kuma karfafa bangaren a matsayin injin ci gaban tattalin arziki, samar da aikin yi da ci gaban yanki ga dukkan Turawa.  

ETC yana aiki tsawon shekaru don haɓaka ci gaban yawon buɗe ido a cikin Turai, haɓaka wayar da kan ƙasashen Turai da ba a san su ba da kuma fa'idodin fa'idodi na cikin gida da kuma tafiye-tafiye. A matsayin wani ɓangare na aikin su don zama tushen amintaccen tushen bayani, Google yana taimaka wa ɓangaren yawon buɗe ido ta hanyar fahimta da kayan aiki don ƙungiyoyin kasuwanci masu zuwa (DMOs) don isa ga baƙi a yayin tafiyar shirin tafiya. Sanarwar membobin yau sun ginu ne akan Tsarin Kawancen Kawancen Google DMO na 2017 wanda aka ƙaddamar a Taron Kasuwa na Annasashe na Duniya don ƙarfafawa da horar da DMOs don amfani da bayanai da ra'ayoyi don fahimtar yadda za a ƙaddamar da tayin tafiye-tafiyen su.

Sanarwar membobin Google na yau an gina su ne akan Shirin Kawancen Google DMO na 2017 wanda aka ƙaddamar dashi a Taron Kasuwa na Duniya na Kasashe don ƙarfafawa da horar da DMOs don amfani da bayanai da fahimta don fahimtar yadda ake niyya da abubuwan da suke bayarwa.

Haɗin gwiwar Google-ETC zai taimaka wajen haɓaka ƙarfin dijital na ƙungiyoyin yawon buɗe ido a Turai ta hanyar abubuwan da aka keɓance na horarwa ga membobin ETC, da ba su damar yin canjin dijital da ƙarfin kasuwa. Har ila yau, za ta jagoranci manufofi da yanke shawara a fannin yawon shakatawa ta hanyar bincike na hadin gwiwa da tunanin jagoranci. A matsayin wani ɓangare na aikinsu na tallafawa fannin tafiye-tafiye da yawon buɗe ido, Google ya ƙaddamar da UNWTO da Google Tourism Acceleration Program^[1]don haɓaka canjin dijital da ƙwarewa don dawo da fannin a cikin Turai. Yin aiki tare, ETC da Google zasu musayar ra'ayoyi don inganta tafiye-tafiye mai ɗorewa, fitar da haɓakar yawon buɗe ido da kuma samar da ci gaban tattalin arziki zuwa Turai ta hanyar ayyukan tallace-tallace na haɗin gwiwa, shafukan yanar gizo da abubuwan da suka faru, da ayyukan bincike.

Eduardo Santander, Babban Daraktan Hukumar Kula da Balaguro ta Turai ya ce: “Mu a ETC muna farin cikin maraba da Google a matsayin Mataimakin Memba na kungiyarmu a lokacin da rawar da muke takawa wajen bunkasa yawon bude ido na Turai ya fi muhimmanci fiye da kowane lokaci. Sanarwa mai mahimmanci ga ɓangaren yawon buɗe ido na Turai, membobin Google za su ba mu damar aiki tare don samar da kyakkyawar makoma mai ƙarfi don tafiye-tafiye a Turai, don fa'idantar da dukkan Turawa. Inganta ci gaba mai ɗorewa a ɓangaren yawon buɗe ido na Turai yana cikin tushen dabarun ETC kuma mun yi imanin cewa membobin Google za su ba ƙungiyoyin biyu damar yin aiki da kyau kan wannan manufa ɗaya. ”