Fasaha! Wani sashi na dindindin wanda ke ci gaba da fuskantar ƙalubalen juyin halittar e-commerce a kowace masana'antu. Yawon shakatawa ba wani banbanci ba ne musamman a Kenya, yayin da masu ruwa da tsaki ke ci gaba da fito da sabbin dabaru da dabaru da ake nufi da karkatar da kayayyakin yawon bude ido. Google shine sabon shiga don bunkasa fannin, tare da kaddamar da Google Street View a Nairobi. Fasahar tana ba da hoto mai girman digiri 360 na titi ko yanki, wanda ke baiwa matafiya damar bincika abubuwan tarihi na birni da abubuwan al'ajabi a matsayin ƙashin bayan ɓangaren yawon buɗe ido da baƙi.
A cewar ministan yawon bude ido da namun daji na kasar Kenya Najib Balala wanda ya yi magana a lokacin kaddamar da gidan talabijin na Google Street View, fasahar “zata baiwa masu sauraren duniya damar yin bincike a kusan biranen Kenya musamman Nairobi, wanda daga karshe zai kawo duniya cikin kasar”; don haka, haɓaka masu zuwa yawon buɗe ido na duniya da kuma kashe kuɗi. A shekarar 2017, Kenya ta karbi masu yawon bude ido miliyan 1.4 na kasa da kasa, kuma ta samu dalar Amurka biliyan 1.2.
Tasirin matafiya, masu bincike da masu otal otal suna jin ta sosai a matsayin sha'awar jin daɗin gani gabanin ziyarta ta zahiri. Wannan ba kawai a cikin birni yake ba har ma a cikin manyan wuraren safari na Kenya kamar Masai Mara, don yanayin yanayin yanayi, namun daji da kuma kayan tarihi.
Da yake bayyana shi a matsayin juyin juya hali, Manajan Ƙasa na Jumia Travel Cyrus Onyiego ya lura cewa “ yawon buɗe ido yana da gogewa sosai, don haka kallon titi da Google zai baiwa kamfanonin yawon buɗe ido damar tallata wuraren da suke zuwa ta hanya mai kyau na gani. Har ila yau, za ta daidaita yadda masu yawon bude ido ke kallon ayyukan a wuraren da ake zuwa, wanda zai taimaka sosai wajen kawo duniya baki daya a kasar ba kawai ba, har ma da jiki musamman a lokacin da muke zuwa babban kakar."
Da farko, Virtual Reality (VR) a Kenya ya fi mayar da hankali kan ɗakunan otal, kamfanonin jiragen sama da kuma zuwa wani lokaci Giroptic iO 360° kyamarar wayowin komai da ruwan; don wannan cikakkiyar taken da nunin wuraren tafiya. Tare da gabatarwar Google Street View a Nairobi, ba shakka masu ruwa da tsaki na yawon shakatawa suna ci gaba da yin taka tsantsan ga iskoki tare da sabbin abubuwa da ake nufi don haɓaka fannin, yayin da masu ba da sabis ke neman ba da ingantaccen tsari da kuma abubuwan da suka dace ta hanyar tafiye-tafiye na zahiri.
