Sabon jan hankalin Glasgow yana ba da haɓaka ga yawon shakatawa na giya ta Scotland

Bayan saka hannun jari mai lamba bakwai, sabuwar cibiyar baƙo a Gabashin Ƙarshen Glasgow an saita don mai da Tenent's Lager's Wellpark Brewery a matsayin babban wurin shan giya a Burtaniya lokacin da aka buɗe wa jama'a a ranar 22 ga Nuwamba.
Kwarewar 'The Tennent's Story' ita ce mafi girman saka hannun jari guda ɗaya da kamfani ya yi a cikin ƙwarewar baƙon mashaya, wanda a yanzu yana haɓaka haɓaka mai hawa 3 mai ban sha'awa a dandalin Duke Street.

Babban ci gaban yana nufin zama babban abin jan giya a Burtaniya, yana haɓaka lambobin baƙi na gida da na ƙasashen waje zuwa Glasgow's Gabas. Labarin Tennent zai zama makoma dole ne a ziyarta a Scotland kuma ya sanya giyar da aka fi so a ƙasar a tsakiyar yawon shakatawa na Glasgow da kuma burin birni na haɓaka baƙi nan da 2023.

Wannan sabon gogewa na nutsewa zai bibiyi tarihin tsohuwar masana'antar giya ta Scotland, daga 1500s zuwa yau. Gina kan tafiye-tafiyen da ake ciki da kuma dandanawa, Labarin Tennent zai ɗauki baƙi a bayan fage na shahararren giya, yana rufe duk abin da ya samo asali, samarwa, tabbatarwa da kuma yadda za a zubar da cikakken pint.

An ci gaba da kasancewa kan labarin Hugh Tennent da na farko na Tenent's Lager a cikin 1885, wanda jaridu suka bayyana a lokacin a matsayin "mafarkin mahaukaci", cibiyar baƙon za ta kasance gida ga kayan tarihi da aka tattara daga kwanakin farko na yin girki a Wellpark. 1556 zuwa yau.

Hotunan raye-rayen raye-rayen raye-rayen da Makarantar Fasaha ta Glasgow ta kirkira, sabon zane-zane daga zanen rubutu Conzo Throb, labarun sirri daga tsararrakin tsofaffin daliban Tennent da kayan tarihi masu ban sha'awa daga kwanakin da suka gabata sun dauki baƙi kan balaguron tarihi da tarihi kafin su tashi zuwa yawon shakatawa.

Yawon shakatawa ya ƙare ne a sabunta ƙwarewar ɗanɗano wanda ke gida ne ga sabon shigarwa na Tennent's Tank Lager na ƙasar - yana ba da sabbin nau'ikan giya na Tennent daga tankunan jan ƙarfe masu ban sha'awa waɗanda ke cike da ruwan da ba a taɓa gani ba kai tsaye daga filin masana'antar giya kaɗan kaɗan kaɗan.

Masu ziyara a Scotland a halin yanzu suna kashe Fam biliyan 1 a kowace shekara don abinci da abin sha, tare da shirin yawon shakatawa na giya zai ba da gudummawa ga ƙarin fam biliyan 1 a haɓaka nan da 2030 kamar yadda aka zayyana a cikin Shirin Ayyukan Yawon shakatawa na Abinci na Scotland.

Maƙwabta Drygate Brewery, wanda kuma ke zaune a rukunin yanar gizon Wellpark, yana taka muhimmiyar rawa tare da Labarin Tennent, yawon shakatawa na giya da Kwalejin Koyarwa ta Tennent don mai da Gabashin birnin ya zama cibiyar ayyuka da madaidaicin wurin giya.

Alan McGarrie, Daraktan Alamar Rukuni na Tennent's Lager, ya ce: "Labarin Tennent shine tushen tarihin Glasgow, kuma tare da wannan babban jarin kamfani a gidanmu da ke Wellpark, muna kawo labarin zuwa rai - girma kuma mafi kyau fiye da yadda muke da. a da, kamar yadda muke baje kolin masana'antar, giya da alamar.

"Tare da sha'awar ci gaba mai girma game da ingantaccen labarin giya, da haɓakar yawon shakatawa na giya, muna so mu ba mazauna gida da baƙi zuwa birni kallon bayan al'amuran ba wai kawai masana'antar giya ba, amma tarihin Scotland's No. .1 giya da alamar al'adu wato Tennent's Lager.

"Ya kasance gwaninta mai ban sha'awa don kallon canjin cibiyar baƙo a cikin watanni 7 da suka gabata, wanda zai gina kan yawon shakatawa mafi so na Scotland kuma ba za mu iya jira don buɗe kofofin ga jama'a a watan Nuwamba ba. Muna sa ran kallon tasirin da ci gaban da wannan zai haifar ga yawon shakatawa ba kawai a Glasgow ba, har ma a Scotland baki daya."

Daraktan Shugabancin Yanki na VisitScotland Jim Clarkson ya ce: “Maziyarta suna son alamar Tennent don irin hazaka da jin daɗin halin da suke so a Glasgow kanta. Yana da matukar dacewa ga kwarewar yawon shakatawa a cikin birni, kuma na yi farin ciki da wannan saka hannun jari wanda zai ba da gudummawa ga burin Glasgow na ƙarin baƙi miliyan ɗaya nan da 2023.

"Wannan lokaci ne mai ban sha'awa ga shayarwa na Scotland tare da karuwar bukatar iri-iri da ingancin giya fiye da kowane lokaci. Giyar Scotland ta yi kira ga kusan kashi ɗaya bisa huɗu na baƙi zuwa Scotland kuma wannan jarin yana nuna ainihin himma don ƙara haɓaka al'adun noma na Scotland.

"Yawon shakatawa ya wuce kwarewar hutu - yana da mahimmanci ga ci gaban al'ummomi a duk faɗin Scotland ta hanyar samar da kudin shiga, samar da ayyukan yi da haɓaka canjin zamantakewa."

Kansila David McDonald, Shugaban Rayuwar Glasgow kuma Mataimakin Shugaban Majalisar Birnin Glasgow, ya ce: "Idan har muna son cimma burinmu na jawo karin masu yawon bude ido miliyan daya nan da shekarar 2023 to yana da matukar muhimmanci mu ci gaba da ba wa duniya labaran Glasgow kuma akwai 'yan kaɗan fiye da Labarin Tennent, wanda ya kusan tsufa kamar birnin kansa.

“Mayar da hankalinmu shine nuna Glasgow a matsayin fitaccen birni na duniya; wanda ke maraba da raye-raye tare da ɗimbin tarihin al'adu, fannin abinci da abin sha mai bunƙasa da ƙwarewar baƙo mara misaltuwa. Saka hannun jari na Tennent a cikin wannan sabon jan hankali mai ban sha'awa yana nuna kyakkyawan burinmu kuma babu shakka zai haɓaka tattalin arzikin yawon shakatawa na Glasgow a cikin shekaru masu zuwa."