Ranar Scotch ta kasa da kasa bikin duk wani abu ne da ke ba da wasan kwaikwayo da aka fi so a duniya na musamman, dandano da halayensa - kuma yana gayyatar manya a ko'ina don tayar da gilashin Scotch a bikin a ranar. Ana gudanar da Ranar Scotch ta Duniya a cikin makon maulidin daya daga cikin manyan mashahuran Jagora a duniya - Alexander Walker ɗan John 'Johnnie' Walker wanda ya kawo Scotch zuwa duniya.
Scotch, whisky da aka fi so a duniya, za a yi bikin a duk faɗin duniya Alhamis 8 ga Fabrairuth tare da jerin jajayen kafet, abubuwan da suka nuna taurari don bikin Ranar Scotch na Duniya, wanda Diageo ke jagoranta.
Bikin na bana zai fi girma fiye da kowane lokaci, wanda zai gudana a cikin kasashe sama da 70 na duniya, wanda kusan ya ninka adadin bukuwan farko na shekarar da ta gabata, kuma da gaske duniya za ta rika magana, tunani da jin dadin Scotch. Manyan al'amuran marquee za su faru a ciki India, Mexico, Philippines da kuma Afirka ta Kudu haɗa mabukaci da hulɗar kafofin watsa labaru a tsawon yini da jan kafet masu tauraro da maraice. Abubuwan da suka faru, PR, kafofin watsa labarun, watsa shirye-shirye, e-kasuwanci, samfuri, a cikin kantin sayar da kayayyaki da ayyukan mashaya an tsara su, kuma duk an tsara su don fitar da farin ciki game da Scotch.
Mutane za su iya shiga ta ziyartar mashaya da suka fi so da jin daɗin Scotch tare da abokai, ko yin rubutu akan kafofin watsa labarun ta amfani da #lovescotch. Ga wadancan Scotland-daure, Diageo's 12 distillery cibiyoyin baƙi za su buɗe kofofin su kyauta akan 8th, 10th kuma 11th Fabrairu don bincika bayan fage na wasu fitattun samfuran giya na Scotch a duniya irin su Johnnie Walker Blended Scotch da Glenkinchie, Talisker, Oban, Dalwhinnie da Cardhu Single Malts. Don yin rajista don daidaitaccen yawon shakatawa na kyauta, ziyarci http://www.diageo.com
Scotch wani abin sha ne wanda ke da sanyi tun har abada, tare da salon maras lokaci da swagger wanda ba shi da tabbas kuma a cikin wannan ruhun ɗan wasan ya kasance. James Marsden, supermodel Shanina Shaik da actress Suki Waterhouse an gayyace su don jagorantar jerin bukukuwa na musamman don bikin 2018 International Scotch Day.
Shaik zai yi bikin Ranar Scotch na Duniya a cikin Johannesburg, Marsden zai yi tafiya zuwa Manila da Delhi, da Waterhouse za su kasance a ciki Mexico City don bikin ranar.
"Ba zan iya tunanin wuri mafi kyau da zan kasance fiye da ciki ba Mexico City don Ranar Scotch ta Duniya," in ji Waterhouse. "Scotch ko da yaushe ya kasance abin sha na kuma ina da irin wannan godiya ga tarihinsa da abubuwan da ke tattare da shi."
Marsden ya ce, "Zan yi bikin sau biyu, a wurare biyu masu ban sha'awa, Manila a ranar 6 ga Fabrairu da Delhi a ranar. Fabrairu 8th. Scotch ya kasance ɗaya daga cikin abubuwan sha da na fi so kuma ina farin cikin tafiya zuwa waɗannan biranen biyu masu ban sha'awa don ganin ranar Scotch ta duniya tare da 'yan'uwana masu sha'awar Scotch."
Lokacin da aka tambaye ta ta bayyana abin da ta fi so game da Scotch, Shanina Shaik ta ce, “Ina son abin sha ne da ke jure lokaci. Ya tafi daga abin sha na yau da kullun zuwa wanda masana kimiyyar hadewa za su iya sabunta su da kayan abinci masu daɗi.”
Ronan Beirne, Global Brand Marketing Daraktan a Diageo, ya ce, "Ranar Scotch ta duniya a bara ta kasance babbar nasara kuma a wannan shekara, muna so mu kara girma kuma mu mai da shi fiye da bikin tare da jakadun mu uku na duniya da kuma abubuwan da suka faru a kasuwanni da yawa. .”
Beirne ya ci gaba da cewa, "Mun zaɓi yin harbin kamfen ɗin kere-kere a wurin haɗin gwiwar Cambus a kan ɗimbin akwatunan da ke wakiltar al'adar kere-kere da ta samo asali tun ƙarni, tare da waɗannan mutane masu salo guda uku waɗanda ke jin daɗin Scotch tare. Kyakkyawan hanya don nuna cewa Scotch yana da sanyi, kuma an sanya shi don jin daɗin kowane lokaci da duk inda. "
Yaƙin neman zaɓe na LoveScotch yana ƙarfafa waɗanda suka zaɓi sha, suyi hakan cikin gaskiya.
#LoveScotch da #International Scotch Day.
