Allon talla a kan motar bas na birnin Oakland yana ba da sabis na limousine mai tuƙi don fasinja na farko- da na kasuwanci da ke tashi zuwa Dubai da kuma bayan jirgin Emirates. Ko da yake yana iya zama kamar wurin da ba zai yuwu a toshe wani jirgin sama mai nisan mil 8,000 ba, wannan wani bangare ne na kamfen ɗin talla mafi girma don sabon jirgin da ba ya tsayawa tsayin daka da ke haɗa wannan birni na Gabas ta Tsakiya da sauri tare da San Francisco, ƙofar Emirates ta biyar a Arewacin Amurka.
Kafin tallace-tallace, da alama 'yan gida kaɗan sun ji labarin Emirates ko Dubai. Sa'an nan kuma wani blitz na rediyo, tallace-tallacen jarida da kuma abubuwan da suka fi dacewa a kafofin watsa labaru sun ba da sanarwar zuwan wannan sabon kamfanin jirgin. A yankin kudi na San Francisco, bangon tashar jirgin ƙasa gabaɗaya an lulluɓe shi da allunan talla da ginshiƙai waɗanda aka yi ado da itacen dabino don tallata wuraren da za a je Emirates. "Kowa a yankin San Francisco Bay ya san wanene Emirates a yau", in ji Terry Brodt na Carlson Wagonlit Travel.
Duk da yake kowa na iya sanin sunan Emirates a yanzu, ainihin makasudin kamfen ɗin talla shine manajojin balaguro na kamfanoni da wakilan balaguron balaguro da ke hidima ga manyan manyan fasahohin fasaha, fasahar kere-kere da na ayyukan kuɗi da ke San Francisco da Silicon Valley na kusa. Wanene kuma zai ba da $11,000 ko sama da haka don jigilar matafiya na kamfani a aji kasuwancin Emirates, ko kusan $ 18,000 don babban ɗakin karatu mai zaman kansa a kan tafiyar sa'o'i 16 mara tsayawa zuwa Dubai da bayanta?
Brodt ya kasance ɗaya daga cikin baƙi na musamman 500 daga yankin tafiye-tafiyen kasuwanci na gida da aka gayyata zuwa liyafar cin abinci na nama da raye-raye kwanan nan wanda Emirates ta shirya, wanda ke nuna ƴar wasan da ta lashe lambar yabo ta Academy Hilary Swank a matsayin uwargidan biki, da kuma raye-rayen mawakin da ya lashe lambar yabo ta Grammy. Sheryl Crow. Brodt, wanda a baya ya yi aiki a matsayin shugaban kungiyar tafiye-tafiyen kasuwanci ta Silicon Valley, ya ce: "Ya wuce sama." Brodt ya same shi yana tunawa da "tsofaffin kwanaki" lokacin da kamfanonin jiragen sama na Amurka suka saba jefa liyafa masu tsada ga al'ummar balaguron kasuwanci yayin gabatar da sabuwar hanya.
Emirates, wanda ya tashi a cikin 1985, yana ɗaya daga cikin manyan kamfanonin jiragen sama da ke haɓaka cikin sauri a yankin Larabawa, rukunin da ya haɗa da Etihad na Abu Dhabi da Qatar Airways. Waɗannan masu ɗaukar kaya suna alfahari da sabbin jiragen ruwa na dogon zango, jirage masu faɗi da ba da wasu mafi kyawun sabis da masauki a sararin sama. A halin yanzu Emirates tana aiki da sabbin jiragen sama sama da 120, manyan jiragen sama da kusan 200 akan oda, ciki har da katafaren jirgin Airbus A58 380, wanda hakan ya sa Emirates ta zama babban abokin ciniki na jirgin fasinja mafi girma a duniya.
Tare da sabbin jiragen ruwa, Emirates da sauran kamfanonin jiragen sama a wannan yankin suna da kyakkyawan matsayi don yin fafatawa a kan manyan zirga-zirgar jiragen sama na duniya masu dogon zango da aka bi ta cibiyoyinsu na Gabas ta Tsakiya. Haɓakar tattalin arziƙi na baya-bayan nan a Indiya da Asiya, tare da ƙaddamar da sabbin jiragen sama na dogon zango na tattalin arziki, kamar Airbus A380, Boeing 777LR, da Boeing 787 da Airbus 350 masu zuwa, sun sanya tafiye-tafiye mara tsayawa tsakanin birane a faɗin duniya. . A baya can, don isa ga mafi yawan biranen Afirka, Indiya ko Gabas ta Tsakiya, matafiya na Amurka suna haɗuwa ta manyan filayen tashi da saukar jiragen sama na Turai, kamar Amsterdam, Frankfurt, London, ko Paris.
"Daga Dubai za ku iya isa kusan kowane wuri da mutane ke zaune a duniya ba da tsayawa ba," in ji Seth Kaplan na Kamfanin Jirgin Sama na Mako. Yayin da Emirates da sauran kamfanonin jiragen sama na Gabas ta Tsakiya za su iya yin gogayya da kamfanonin jiragen sama na Amurka a wasu hanyoyin, su ne manyan kamfanonin jiragen sama na Turai, wato Air France/KLM, British Airways, da Lufthansa, wadanda da alama za a iya kama su a fafutuka. matafiya na duniya idan waɗannan sabbin masu jigilar kayayyaki na Gabas ta Tsakiya sun yi nasara wajen sake jigilar matafiya ta kasuwanci ta hanyoyin su.
Yayin da yawancin kamfanonin jiragen sama na Turai da Asiya an san su da ingantaccen sabis na jirgin sama, Emirates, Etihad, da Qatar Airways sun yi watsi da waɗannan kyaututtukan, suna samun lambobin yabo da yawa don ƙwarewa. Suna da sauri zama abin fi so na yawancin matafiya na kasuwanci. Bayan sabis na limousine a ƙasa, Emirates tana ba da cin abinci mai gwangwani, tashoshi 1,000 na nishaɗin cikin jirgin, da ɗakunan ajiya na farko masu zaman kansu cikakke tare da cikakkun sanduna guda ɗaya. Sabbin Airbus A380 nasu suna da shawa biyu a cikin jirgin tare da manyan wuraren shakatawa don ɗaukar dangi gaba ɗaya.
Ta yaya kamfanin jirgin sama zai iya samun irin wannan almubazzaranci a cikin tattalin arzikin da ake ciki a halin yanzu yayin da sauran kamfanonin jiragen sama ke rage farashi da sabis don kawai su ci gaba da tafiya? A cikin kasuwanni da yawa, Emirates na iya ba da umarnin farashi mai ƙima. Kaplan ya yi imanin matafiya na kasuwanci za su biya don ƙwarewa mai inganci akan dogon jirgin sama kuma Emirates na iya fitar da ingantaccen kasuwanci- da tsarin samfuran aji na farko-fadi saboda yawancin hanyoyinsu suna da tsayi. Har ila yau, yana da tasiri sosai don siyan sabon jirgin sama tare da sabbin fasahohi da abubuwan more rayuwa a cikin jirgin, yayin da babu fa'ida da inganta tsohuwar jirgin da ke kusa da yin ritaya.
Emirates da sauran kamfanonin jiragen sama a yankin suna da wani babban fa'ida akan kamfanonin jiragen sama na Amurka da na Turai. Daga Dubai, Emirates tana hidimar wurare goma marasa tsayawa a Indiya, birane huɗu a Pakistan, fiye da biranen dozin a Gabas ta Tsakiya, adadin makamancin haka na ƙasashen Afirka, fiye da biranen Turai 20, da kuma wasu tashar jiragen ruwa 20 ko makamancin haka a Asiya da yankin Pacific. Babu wani jirgin sama na Turai da ke rufe wannan nisa da zurfin wuraren zuwa wajen Turai, kuma duk kamfanonin jiragen sama na Amurka suna aiki a birane biyu kacal a Indiya da hudu a Gabas ta Tsakiya, tare da Delta a matsayin jirgin Amurka daya tilo da ke tashi zuwa Afirka.
Bugu da kari, Kaplan ya ce Dubai tana goyon bayan Emirates sosai, tare da sabon filin jirgin sama wanda ke fadada jigilar fasinjoji miliyan 70 a duk shekara, wanda ya sa ya zama mafi yawan jama'a a duniya. Har ila yau, Dubai tana da sararin samaniya, wanda ya sauƙaƙa wa Emirates don fadadawa a wasu ƙasashen da ke mayar da martani. A ƙarshe, Dubai tana da ƙananan harajin jiragen sama da kuma kudade fiye da sauran wurare da yawa. Za a iya samun kasa da dala 100 a cikin haraji da kudade akan jirgin sama mai nisa daga Amurka zuwa ko ta Dubai, yayin da harajin da kuɗaɗen na iya zama $400 ta hanyar London Heathrow ko Frankfurt. Don haka, Emirates na iya cajin farashi iri ɗaya da British Airways ko Lufthansa da bambancin aljihu.
Emirates mallakin gwamnatin Dubai ne, wanda mutane da yawa ke ganin wata fa'ida ce da ba ta dace ba, amma Emirates ana gudanar da ita kamar kasuwanci kuma tana ba da rahoton kuɗi a matsayin kamfani mai zaman kansa. A shekarar kasafin kudi ta 2007-08 da ta kare a ranar 31 ga Maris, Emirates ta samu ribar dala biliyan 1.45. A cikin watanni shida na farko na kasafin kudi na 2008, kudaden da Emirates ta samu ya ragu zuwa dala miliyan 77 sakamakon hauhawar farashin man fetur, amma tare da tawayar farashin mai, ribar na iya sake dawowa idan nauyin 78% na Emirates ya ci gaba.
Duk da nasarar farko, wasu ƙwararrun masana'antu suna da shakku game da manyan tsare-tsaren fadada Emirates. Al'ummar Dubai (wanda aka kiyasta kimanin miliyan 1.7 ta gidan yanar gizon Hadaddiyar Daular Larabawa) ba su isa ba don tallafawa duk sabbin jiragen sama bisa tsari, a cewar Adam Pilarski na AVITAS, wani kamfani mai ba da shawara kan harkokin jiragen sama. "A bayyane yake, ba za su yi jigilar mutanensu ba," in ji shi. Pilarski ya yi imanin Emirates za ta buƙaci dogaro da kashi mafi girma na haɗa zirga-zirgar ababen hawa ta hanyar Dubai fiye da wuraren fafatawa a London ko Paris, waɗanda ke fitowa daga yawan jama'ar gida.
Idan Emirates ta yi nasara, wasu kamfanonin jiragen sama na Turai za su ragu, a cewar Pilarski. "Tare da faɗuwar buƙatun, yadda aka ba da odar jiragen sama da yawa," in ji shi. "Wani abu dole ne a bayar." Amma idan yanayin tattalin arzikin yanzu ya ci gaba, "da yawa masu jigilar kayayyaki na Gabas ta Tsakiya za su soke umarnin jirgin," in ji shi, kuma hakan na iya haɗawa da Emirates.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- airlines on some routes, it is the major airlines of Europe, namely Air France/KLM, British Airways, and Lufthansa, which are likely to be caught in the tug-of-war for global travelers if these new Middle Eastern carriers are successful in re-routing business travelers through their hubs.
- The recent economic boom in India and Asia, along with the introduction of a new generation of economical long range aircraft, like the Airbus A380, the Boeing 777LR, and forthcoming Boeing 787 and Airbus 350, make nonstop travel viable between cities clear across the globe.
- While everyone may now know the Emirates name, the real targets of the ad campaign are the corporate travel managers and travel agents serving the many high-tech, bio-tech and financial services corporations located in San Francisco and nearby Silicon Valley.
