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Dijital da Kai tsaye sun fi na Gargajiya da Babban Titin yayin bala'i

Mafi Kyau a cikin Masana'antu da aka karrama a WTM London
Mafi Kyau a cikin Masana'antu da aka karrama a WTM London
Written by Harry Johnson

Wannan haske ne mai ban sha'awa game da yadda fasaha mai inganci - a cikin mafi girman ma'ana - ta kasance a lokacin bala'in cutar.

Fasahar dijital ta yi hidima ga masana'antar fiye da zaɓin gargajiya yayin bala'in Covid-19, ya bayyana binciken da aka fitar a yau (Litinin 1 ga Nuwamba) ta WTM London da Travel Forward.

Kusan manyan jami'ai 700 daga ko'ina cikin duniya sun shiga cikin Rahoton Masana'antu na WTM kuma an nemi su ba da fifikon ingancin fasahohi da tashoshi iri-iri. Kusan rabin samfurin (47%) ya ce tashoshi na tallan dijital kamar haɓaka injin bincike, binciken da aka biya da tallan imel suna da tasiri sosai yayin bala'in, tare da ƙarin 30% yana kwatanta su da tasiri sosai. Kashi 6% ne kawai ya kwatanta su da rashin tasiri.

Sabanin haka, kawai kashi 25% na ma'aikatan sun ce manyan tafiye-tafiyen kan titi suna da tasiri sosai wajen tallafawa kasuwancin su yayin rikicin, tare da ƙarin (31%) suna cewa suna da tasiri sosai. Yawancin tsiraru (16%) sun ce manyan titin ba su da tasiri.

Gabaɗaya magana, tashoshi kai tsaye zuwa mabukaci sun yi mafi ƙarfi yayin bala'in. Samfuran gidajen yanar gizo, ƙa'idodi da cibiyoyin tuntuɓar an kwatanta su da inganci ko inganci ta fiye da kashi 70% na samfurin, tare da adadin da aka watsar da su a matsayin mara amfani yana cikin kashi ɗaya na lambobi.

Sabanin haka, kafofin watsa labaru na gargajiya kamar su bugu, TV da wasiku kai tsaye sun yi tasiri ko kuma suna da tasiri sosai ga ƙasa da kashi 50%, amma babban kashi - 17% - sun watsar da waɗannan tashoshi a matsayin marasa tasiri.

WTM London 2022 Za a gudanar da shi daga 7-9 Nuwamba 2022. Yi rijista yanzu!

A wani wuri, an tambayi execs musamman game da yanayin fasahar zamani guda biyu kafin Covid. Girgizar ya yi tasiri fiye da rabin samfurin (52%), kodayake masu sayar da girgije da masu kula da asusun za su yi sha'awar gano dalilin da yasa daya cikin goma ke tunanin girgijen ba shi da tasiri. Hakazalika, APIs - software wanda ke ba da damar tsarin biyu don yin hulɗa da juna - sun kasance masu tasiri fiye da rabin samfurin amma har yanzu basu da tasiri ga 8%.

Koyaya, nau'in mafi ƙarancin aiki shine bankunan gadaje da masu tarawa, tare da ƙasa da rabin (48%) suna cewa waɗannan kasuwancin suna tallafawa yayin bala'in, ƙimar amincewa mafi ƙarancin kowane a cikin jerin. Bugu da ƙari, ƴan tsiraru masu mahimmanci - 13% - sun kore su a matsayin marasa tasiri.

Sabanin haka, yanayin amfani da fasaha mafi kyawun aiki shine sadarwa, tare da duka ma'aikata da abokan ciniki. Fiye da 80% na samfurin sun ce waɗannan kayan aikin suna da tasiri don amfani da ciki, tare da kawai 4% suna cewa waɗannan kayan aikin sun ragu. Yin amfani da fasaha don yin magana da abokan ciniki na waje yayi aiki yadda ya kamata don kusan uku cikin hudu (74%), tare da kawai 6% bai gamsu ba.

Simon Press, Daraktan nunin WTM London da Travel Forward, ya ce; "Wannan haske ne mai ban sha'awa game da yadda fasaha mai inganci - a mafi girman ma'ana - ta kasance a lokacin bala'in cutar. Yana nuna cewa yanayin fasahar har yanzu ya rabu da wasu fasahohi da/ko tashoshi waɗanda ba su dace da manufa ba tukuna kuma sun gaza ga abin da ake buƙata, yayin da wasu da alama sun fito tare da amincewar duniya.

"WTM London da 'yar'uwarta mai da hankali kan fasaha sun nuna Travel Forward suna nan don taimakawa kamfanonin balaguro su auna irin fasahar da suke buƙata da kuma wanda za su yi haɗin gwiwa don sake gina balaguro."

Shafin Farko

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Harry Johnson

Harry Johnson ya kasance editan aikin eTurboNews fiye da shekaru 20. Yana zaune a Honolulu, Hawaii, kuma asalinsa daga Turai ne. Yana jin daɗin rubutawa da bayar da labarai.

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