An ƙaddamar da shi tare da haɗin gwiwa tare da jaridar Inside Edition mai daɗaɗɗen gudu-shiri mai ƙarfi wanda masu kallo miliyan 10.2 ke sauraron kowane mako-Shagon Ciki an ƙera shi don sa sayayya ta zama abin nishaɗi. Tare da gogewarta tana ɗaukar shahararrun nunin nunin magana, aikin ɗan jarida, da marubucin mafi kyawun siyarwar New York Times, Debbie tana kawo gogewa zuwa Ciki Shop inda ta gabatar da masu kallo zuwa manyan samfuran kayayyaki, keɓancewar ciniki, da samfuran salon rayuwa waɗanda zasu inganta rayuwa.
Debbie tana da aiki mai fa'ida sosai, tare da shekaru masu yawa a matsayin mai haɗin gwiwa a Gidan Gidan Gidan Gidan Hallmark Channel, inda ta nuna sha'awar samfura da haɓaka. Kwarewarta na buƙatun salon rayuwa tare da saninta game da ci gaban fasaha don siyayya ya sa ta dace da Shagon Ciki. A cewar Debbie, "Wannan keɓaɓɓen ƙwarewar siyayyar da ke wakiltar makomar yadda za mu yi siyayya," kuma ta yi imanin cewa zai zama al'ada cikin sauri.
Brian Meehan, co-kafa da COO na Knocking, ya ɗauki Debbie a matsayin mai kyau ƙari wanda ya yi tasiri mai yawa da haɗin gwiwa tare da masu sauraro yayin aiki a kan The View, inda Barbara Walters ta zaɓe ta da kanta. Yana tsammanin kasancewarta zai taimaka wajen haɓaka masu sauraro masu aminci don Ciki Shop, kamar yadda ta yi a duk tsawon aikinta.
Inside Edition ya fara kakar sa na 37, kuma ya kai ga masu kallo miliyan 3.6 a kowace rana, wanda ya sa ya zama mujallar labarai ta farko a Amurka Tun daga 1995, Deborah Norville ta ba da sanarwar Inside Edition ta shahara ga rahotannin bincike, manyan tambayoyi, da zurfafan labarun ɗan adam-sha'awa. Fiye da raye-rayen rayuwa biliyan 22 na rayuwa na YouTube sun sanya Ciki Edition ɗaya daga cikin mafi ƙarko mafi ƙarfi na haɗin gwiwa tare da masu sauraro, waɗanda ke da Ciki Shagon yanzu a matsayin wani ɓangare na jeri na wannan nunin.
Knocking Inc. ya kasance yana jagorantar haɗin gwiwar haɗin gwiwar kafofin watsa labaru da kasuwancin e-commerce tare da hanyar da aka sarrafa ta abun ciki. Tare da manyan masu haɗin gwiwa irin su CBS, ABC-Disney, da Sinclair Broadcasting, Knocking yana haifar da sababbin hanyoyi don samfurori don haɗawa da masu sauraro a kan dandamali da yawa. Ta cikin Shagon Ciki, kamfanin zai kasance yana nuna alamun buƙatu da kafaffen samfuran ga masu kallo na Ciki, yana ba su zaɓin samfuran samfuran a cikin salo, lafiya mai kyau, da nau'ikan lafiya.
A matsayin wani ɓangare na ƙoƙarin sake fasalin ƙwarewar siyayya ga mabukaci da kuma sanya shi dacewa da ban sha'awa, Inside Edition ya haɗu tare da Debbie Matenopoulos. Yana ba da dama a siyayya ta musamman ta hanyar tsarin talabijin mai amintacce kuma yana ba masu kallo damar yin hulɗa tare da samfurori da ma'amaloli na musamman ta hanyar nunin da suka rigaya suke so.
