Sabuwar kamfen talla ta Hukumar Kula da Yawon shakatawa ta Duniya ta Brazil (Embratur) a Amurka ya haifar da karuwar dalar Amurka miliyan 5.7 a cikin ajiyar kuɗi zuwa Brazil daga Amurka. Sakamakon yakin neman zaben da aka gudanar tsakanin watan Nuwamba da Afrilun da ya gabata ya kuma nuna karuwar kashi 78% a binciken "Ziyarci Brasil," idan aka kwatanta da daidai lokacin bara.
Wannan yaƙin neman zaɓe ya haɗa da tallace-tallace na TV da intanet, banners na kan layi, kafofin watsa labarai na waje na dijital, gami da allon talla a dandalin Times. Tallace-tallacen TV sun haifar da shigarwar 1,673 da tasirin 14,601,639 - ma'aunin da aka yi amfani da shi don nuna ƙiyasin sau nawa jama'a suka kalli guntuwar. A cikin kafofin watsa labarai na waje, an sami shigarwar miliyan 1, tare da tasirin sama da miliyan 38. Abubuwan da ke cikin intanet sun yi rajista fiye da hits miliyan 52, ra'ayoyin bidiyo miliyan 12 da fiye da dannawa dubu 127 zuwa gidan yanar gizon Ziyarar Brasil.
Shugaban Embratur, Silvio Nascimento, ya yi murnar wannan sakamakon tare da nuna wasu sabbin ayyuka na inganta wuraren yawon bude ido na Brazil a ketare don ci gaba da jan hankalin masu yawon bude ido na kasa da kasa zuwa kasar. "Tare da wannan yaƙin neman zaɓe, Embratur ya haɓaka siffar Brazil don ƙara yawan shigowar baƙi na Amurka, yana ba da gudummawa don haɓaka yawan kuɗin waje da kuma ƙara dacewa da yawon shakatawa wajen samar da ayyukan yi da samun kudin shiga ga ƙasarmu," in ji Mista Nascimento. “Amurka ita ce kasa ta biyu mafi yawan matafiya zuwa Brazil. Don haka, kasuwa ce da a koyaushe muke buƙatar ci gaba da kasancewa a kan radar mu. A cikin makonni masu zuwa ya kamata mu sake kaddamar da wani kamfen na masu sauraro,” in ji shugaban Embratur.
Wannan yakin
Babban makasudin yakin shine karfafawa jama'ar Arewacin Amurka cewa kasar a bude take ga masu ziyara kuma ba lallai ne a sami biza don shiga Brazil ba. Bugu da ƙari, tallace-tallacen tallace-tallace sun yaba da manyan wuraren yawon bude ido, irin su magudanar ruwa na Foz do Iguaçu da rairayin bakin teku na arewa maso gabas, da kuma abubuwan da baƙi za su iya samu a Brazil, irin su wadatar gastronomy, al'adu da kuma al'adu. karimcin mutanen Brazil.
Embratur ya kuma karfafa a cikin kayan aikin da aka yi a cikin kasar don kiyaye 'yan ƙasa da baƙi daga Covid-19, gami da ɗaukar ka'idojin tsaro na kiwon lafiya, da ƙirƙirar hatimin "Masu yawon buɗe ido", wanda Ma'aikatar yawon shakatawa ta bayar.
Na Biyu Babban Tushen Masu Yawo
A cikin 2019, kafin barkewar cutar ta Covid-19, Amurka ita ce babbar kasuwa ta biyu ta masu yawon bude ido zuwa Brazil. Kusan Amurkawa 600,000 ne suka ziyarci Brazil a waccan shekarar, adadin da ya biyo bayan kusan 'yan Argentina miliyan 2 da suka yi balaguro zuwa yankin Brazil a wannan shekarar.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- In addition, the advertising pieces praised the main tourist destinations, such as the waterfalls of Foz do Iguaçu and the beaches of the Northeast, as well as the experiences that visitors can have in Brazil, such as the richness of the gastronomy, the culture and the hospitality of the Brazilian people.
- The main objective of the campaign was to reinforce to the North American public that the country is open for visitors and it is no longer necessary to get a visa to enter Brazil.
- Embratur ya kuma karfafa a cikin kayan aikin da aka yi a cikin kasar don kiyaye 'yan ƙasa da baƙi daga Covid-19, gami da ɗaukar ka'idojin tsaro na kiwon lafiya, da ƙirƙirar hatimin "Masu yawon buɗe ido", wanda Ma'aikatar yawon shakatawa ta bayar.
