Alexandria, Virginia - ASTA ta sanar a yau cewa ta fitar da Rahoton Tallace-tallacen Supplier-Travel Agent na shekara-shekara. Binciken da ya samar da sakamakon da aka samu a cikin wannan rahoto mai shafi 18 an gudanar da shi ne a cikin Maris na 2008 kuma ya haɗa da bayanan bincike kan alaƙar da aka fi so, hanyoyin yin ajiyar kuɗi da aka yi amfani da su, abubuwan ƙarfafawa da fa'idar shirye-shiryen ilimantarwa mai kayatarwa.
"Yana da mahimmanci ga ƙwararrun tafiye-tafiye don samun damar komawa baya da sake duba yanayin masana'antu akai-akai," in ji Cheryl Hudak, CTC, shugaban ASTA da Shugaba. "ASTA ta himmatu wajen samar da rahotanni masu inganci akai-akai, irin su Rahoton Tallace-tallacen Masu Bayar da Balaguro, don haka membobin suna sane da abubuwan da suka kunno kai don haka za su iya lura da ci gaban gabaɗaya akai-akai tare da yin gyare-gyare idan ya cancanta don tabbatar da ci gaba da nasara. .”
ASTA ta gudanar da bincikenta na shekara-shekara na Dillali-Travel Agent Relationship Marketing don taimaka wa hukumomin balaguro da masu ba da kaya a fahimtar da daidaita tsarin kasuwanci na masu ba da kayayyaki na hukumar.
Rahoton ya kammala da cewa, dangantaka mai karfi tsakanin masu samar da kayayyaki da tafiye-tafiye na da matukar muhimmanci idan bangarorin biyu na son kara yawan kasuwancin da suke samarwa. Har ila yau, wannan rahoto ya gano cewa kashi 95.9 na wakilai da ke shiga cikin dangantakar da aka fi so suna yin haka ne bisa sunan mai kaya da ingancin samfurin su.
Daga cikin wasu binciken:
Yawancin hukumomi, kashi 66.1, ba sa ba da ƙwarin gwiwa ga wakilai na gaba don yin rajista tare da waɗanda aka fi so.
Yawancin tafiye-tafiyen jirgin sama, kashi 65.9, har yanzu ana yin rajista ta tsarin GDS da gidan yanar gizon kamfanin jirgin sama.
Kiran tallace-tallace na sirri da nunin kasuwanci na gida sune mafi inganci hanyoyin da wakilai ke koyo game da sabbin masu kaya.
Lokacin da aka tambaye su hanyar da suka fi so na samun ilimi, masu amsa sun zaɓi taro na mutum-mutumi da tarukan karawa juna sani da horar da Yanar gizo a matsayin manyan abubuwan da suke so. Yawancin wakilai suna shiga cikin tafiye-tafiyen FAM don koyo game da sabbin samfura da wuraren zuwa.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
- “ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
- The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.
