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Amincewar matafiya na karuwa

"Yayin da muke waiwaya a kwata na farko na shekara da kuma ci gaba da watanni masu zuwa, muna da kyakkyawan fata game da abin da 2022 ke da shi," in ji Jennifer Andre, Mataimakin Shugaban Duniya, Expedia Group Media Solutions. "Tashin niyyar tafiya, tsawaita tagogin bincike, ɗagawa a cikin binciken ƙasa da ƙasa, da haɓaka sha'awar mabukaci a cikin tafiye-tafiye mai ɗorewa kaɗan ne daga cikin ingantattun abubuwan da muka gani a Q1 2022. Wannan shekara tana tsara har zuwa shekara ta ci gaba mai dorewa kuma muna muna fatan yin aiki tare da abokan aikinmu da kuma masana'antu don ci gaba da sake gina yawon shakatawa na gaba." 

Mahimmin binciken daga Expedia Group Media Solutions Q1 2022 Rahoton Trend Report sun haɗa da: 

Binciken Balaguro ya ƙaru a matsayin Sauƙin Ƙuntatawa 

Tare da sabuwar shekara ya zo da sabon sha'awar tafiye-tafiye, kamar yadda aka nuna ta hanyar ɗagawa a cikin binciken duniya. A lokacin Q1, girman binciken duniya ya karu da kashi 25% kwata-kwata, wanda ya jagoranci ci gaban lambobi biyu a Arewacin Amurka (NORAM) a 30% kuma a Turai, Gabas ta Tsakiya, da Afirka (EMEA) a 25%. Kwatankwacin shekarar da ta gabata ya kara kwatanta farfadowa mai karfi, tare da adadin binciken duniya ya karu da kashi 75% a kowace shekara idan aka kwatanta da Q1 2021. Duk yankuna sun ga hawan shekara-shekara, tare da ƙarar binciken EMEA ya karu 165%, NORAM ya haura 70%, Latin Amurka (LATAM) ya karu da kashi 50%, yayin da Asiya Pacific (APAC) ta karu da kashi 30%. 

Girman binciken sati-sati ya bambanta a cikin Q1, amma a cikin makon 14 ga Fabrairu, duk yankuna sun ga ci gaban mako-mako bayan sauye-sauye da sanarwar da suka shafi allurar rigakafi da abin rufe fuska a duk duniya, gami da a cikin Amurka da Turai.  

Haɓaka Amincewar Matafiya = Window Mai Tsawon Bincike   

Tare da amincewar matafiyi akan haɓakawa, Q1 ya ga tsayin tagogin bincike. Rabon bincike na duniya a cikin taga binciken kwanaki 180+ ya karu da 190%, yayin da taga binciken kwanaki 0- zuwa 21 ya ragu da kashi 15% kwata-kwata. A yanki, gajeriyar taga rabon bincike a APAC da LATAM ya tsaya tsayin daka tsakanin Q4 2021 da Q1 2022, yayin da matafiya EMEA da NORAM suka kara bincike, tare da taga binciken kwanaki 91 zuwa 180 ya karu 140% da 60%, bi da bi.  

A cikin Q1, 60% na binciken gida na duniya ya faɗi a cikin taga 0- zuwa 30-day, raguwar 10% idan aka kwatanta da Q4, yayin da rabon bincike a cikin 91- zuwa 180-day taga ya karu 80% kwata-kwata-kwata. Rabon bincike na duniya don taga kwanaki 91- zuwa 180+ ya karu da kashi 35% kwata fiye da kwata, tare da taga na kwanaki 91 zuwa 180 yana ganin mafi girman riba.  

Manyan Biranen & Tekuna Suna Kula da Roko    

Manyan biranen kamar Las Vegas, New York, Chicago, da London sun kasance sananne tare da matafiya kuma sun sanya jerin manyan wuraren 10 na duniya a cikin Q1, tare da wuraren rairayin bakin teku kamar Cancun, Punta Cana, Honolulu, da Miami. Las Vegas ce ke kan gaba a jerin sunayen duniya, inda ta zarce New York, wadda ta rike matsayi na 1 a Q3 da Q4 2021. Duk da haka, a cikin kwata na uku a jere, New York ta bayyana a cikin jerin 10 na farko na wuraren da aka yi rajista a duk yankuna.   

Har ila yau, sabbin wuraren zuwa cikin yanki sun bayyana a cikin jerin wuraren da aka yi rajista 10 a kowane yanki, gami da Rome a cikin EMEA, Puerta Vallarta a LATAM, da Phoenix a cikin NORAM. A cikin APAC, wurare a cikin Ostiraliya sun sami ci gaba mai ƙarfi na kwata-kwata, gami da Sydney, Melbourne da Surfers Aljanna.  

Ayyukan Makwabta na Haɓaka  

Littattafan masauki na duniya don otal-otal da hayar hutu da aka haɗu sun haura 35% kwata fiye da kwata, kuma duk yankuna sun sami aƙalla girma mai lamba biyu a Q1. A lokacin Q1, 15 daga cikin manyan wuraren 25 na duniya sun sami ci gaba mai lamba biyu a cikin ajiyar otal kwata sama da kwata. Tsawon wurin zama na duniya yana tsayawa tsayin daka tsakanin Q4 2021 da Q1 2022, a kwanaki 2 don zama otal da kwanaki 5.5 don hutun haya. 

Tare da duka hutun hunturu da hutun bazara da ke faruwa a lokacin Q1, hayar hutu tana da wani kwata mai inganci, tare da haɓakar kwata-kwata sama da kwata cikin ƙidayar haya na dare. Tafiyar cikin gida ta ci gaba da mamaye wuraren haya na hutu, inda Ostiraliya, Faransa, Brazil, da Amurka ke kan gaba a cikin ƙasashen da aka ba da izini ga yankunansu. 

Bukatar girma da Dama don Yawon shakatawa mai dorewa

Masu cin kasuwa a duk faɗin duniya sun riga sun yanke shawara masu hankali lokacin tafiya, kamar zaɓin ƙarin abubuwan da suka dace da yanayin muhalli da dorewa, kuma suna son yin hakan nan gaba. Duk da haka, mutane da yawa suna jin damuwa ta hanyar fara tsarin zama matafiyi mai ɗorewa kuma suna neman bayanan dorewa daga amintattun albarkatun balaguro da masu samarwa.  

Dangane da Nazarin Balaguro mai Dorewa na kwanan nan, kashi biyu bisa uku na masu amfani suna son ganin ƙarin bayani kan dorewa daga matsuguni da masu ba da sufuri, kuma rabin suna son ganin wannan bayanin daga ƙungiyoyin da za su nufa. Bugu da ƙari, 50% na masu amfani za su kasance a shirye su biya ƙarin don sufuri, ayyuka, da masauki idan zaɓin ya kasance mai dorewa. 

Ƙarin Bayanin Balaguro na Q1 2022   

Don ƙarin bayanai da fahimta daga petabytes 70 na keɓancewar ƙungiyar Expedia ta duniya niyya balaguro da buƙatun bayanai, zazzage cikakken Rahoton Tafiya na Q1 2022 anan. Biyan kuɗi zuwa Blog Solutions Media kuma haɗa kan Twitter da LinkedIn don ƙarin yanayin tafiya da fahimtar yanki.  

Shafin Farko

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edita

Edita a shugaba na eTurboNew ita ce Linda Hohnholz. Ta dogara ne a HQ eTN a Honolulu, Hawaii.

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