Hukumar yawon shakatawa ta Oregon, dba Tafiya Oregon, ya ƙaddamar da turawa na biyu na kamfen ɗin tallansa, Na ban mamaki shi ne Talakawa. Haɓaka kyawawan dabi'un da jihar ke da shi, an shirya gangamin don kai yawon buɗe ido zuwa yankunanta guda bakwai da kuma taimakawa jihar ta murmure daga annobar tare da tallafawa tafiye-tafiyen kafada. Yaƙin neman zaɓe, wanda ƙungiyar ƙirƙira ta samar a Portland's Wieden + Kennedy, an fara shi tare da tallace-tallacen watsa shirye-shirye na ƙasa da bayyanuwa a duniya yayin gasar wasannin guje-guje da tsalle-tsalle ta duniya Oregon22 a watan Yulin da ya gabata. Dabarar da ke bayan faɗuwar yaƙin neman zaɓe ita ce sake saduwa da masu sauraron da suka kai wannan bazara kuma a gayyace su su ziyarta a lokacin kakar kafada.
"Oregon jiha ce da za ku iya ji da sanin abubuwan da ba za ku iya ba a ko'ina ba," in ji Todd Davidson, Shugaba na Travel Oregon. "Wuri ne da kyau ya zama ruwan dare kuma har ma da abubuwan da suka fi dacewa suna ba da abubuwan sihiri. An tsara kamfen ɗin don ƙarfafa tafiye-tafiye a lokacin kaka da lokacin hunturu - lokacin tafiye-tafiye na al'ada - da kuma shirin balaguron gaba na bazara da bazara na gaba. "
Ƙirƙirar yaƙin neman zaɓe ya ƙara zuwa kowane lungu na jihar kuma yana tunatar da baƙi da mazauna duk abin da ke da ban mamaki a Oregon tare da ɗaukar hankali kan abubuwa uku na ko'ina: duwatsu, ruwa da ƙasa. Yaƙin neman zaɓe na bidiyo ya haɗa fim ɗin raye-raye na wurare na gaske da mutane masu gauraya saitunan kafofin watsa labarai, da sabbin dabarun raye-raye irin su ɗan tsana, Claymation da tsayawa-motsi. Abubuwan da aka zana na dijital - wanda ake kira "zane-zane na matte" a cikin fina-finai na TV / fina-finai - an halicce su ne ta hanyar zane-zane na duniya Simone De Salvatore, wanda aikinsa ya nuna a cikin nunin kamar "Wasan Ƙarshi" da kuma a cikin fina-finai na Wes Anderson kamar "Grand Budapest Hotel. ”
Ana wakilta samfuran gida a yawancin al'amuran, ciki har da Trew Gear, Columbia Sportwear da Pendleton. Kwanon ramen ya dogara ne akan sa hannun sa hannu a gidan cin abinci na Afuri na Portland, kuma giya ainihin giya ce daga Beaverton's Great Notion Brewing, wanda ake kira "Ripe," IPA mai hazo. Cikakken jeri na ainihin wuraren da aka nuna a cikin yaƙin neman zaɓe sun haɗa da:
Dutse
- Paulina Peak
- Timberline Lodge
- Mt. Hood da Mt. Jefferson, da biyu daga cikin kololuwa uku na 'yan'uwa mata uku
- Sumpter Valley Railroad
- Blue Basin da Gadajen Kasusuwa na Ranar John Day
RUWA
- Lake Crater
- Bayyanar Lake
- Kogin Dan Damfara
- Kwarin Willamette
- Portland Bridges da Portland Oregon Sign
- Afuri
- Babban Ra'ayi
- Portland Ruhu
- Dodon Boats
SOILA
- Kayyade Orchard
- Lambunan Le Mera
- Analemma Farms
- Kogin Columbia
- Carman Ranch
- Dutsen Wallowa
- Marys Peak
"Babu wata rana da ba za mu ɓata lokaci ba kuma muka yi zurfin sha'awar ƙasar da muke noma da yanayin da muke rayuwa a ciki," in ji Kris Fade, abokin haɗin gwiwar Analemma Wines. "Yadda kurangar inabi ke girma a cikin wannan yanayi mai ban mamaki labari ne da muke gaya wa baƙi a kowace rana, kuma wanda Yaƙin neman zaɓe na "Mai ban mamaki ne" na Oregon ya ɗauki ainihin ainihin."
Kalli abin"Abin ban mamaki ne Talakawa” Kit ɗin kayan aiki da kuma bayan fage na yadda aka yi kamfen.
Game da Tafiya Oregon
Hukumar yawon shakatawa ta Oregon, dba Tafiya Oregon, wata hukuma ce mai cin gashin kanta ta jaha wacce manufarta ita ce zaburar da tafiye-tafiye da ke ɗaga al'ummomin Oregon. Haɗin kai tare da masu ruwa da tsaki don daidaitawa a matsayin masu kula da Oregon, muna aiki don haɓaka damar tattalin arziki, haɓaka daidaito da mutunta yanayin muhalli, al'adu da wuraren da ke yin Oregon… Oregon. Balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron bala'in ya shafa na nufin inganta rayuwar yan Oregon ta hanyar ƙarfafa tasirin tattalin arziƙin masana'antar yawon buɗe ido ta jihar dalar Amurka biliyan 10.9, wacce ke ɗaukar ma’aikata sama da 100,000 na Oregon.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- Creative for the campaign extends to every corner of the state and reminds visitors and residents alike of all that is extraordinary in Oregon with a whimsical take on three ubiquitous elements.
- The campaign is designed to inspire travel during the fall and winter season — a traditionally lesser traveled time — and future travel being planned for next spring and summer.
- Promoting the state’s stunning natural beauty, the campaign is set to drive tourism to its seven geographical regions and help to continue the state’s recovery from the pandemic while supporting shoulder season travel.