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Aikin ECHO: Otal 50 da aka rattaba hannu don sabon alamar tsawaita zaman lafiya

Aikin ECHO: Otal 50 da aka rattaba hannu don sabon alamar tsawaita zaman lafiya
Ƙirƙiri na waje na ƙirar ƙirar mai haɓakawa
Written by Harry Johnson

Wyndham Hotels & Resorts, kamfani mafi girma na otal a duniya wanda ke da kusan otal 9,000 a cikin kusan ƙasashe 95, a yau ya buɗe sabbin bayanai game da alamar otal mai zuwa tattalin arzikinta. Daga cikin su, sabbin kwangilar da aka bayar don haɓaka sabbin ayyukan gine-gine guda 50 tare da abokan haɗin gwiwa na farko: Richmond, Va.-based Sandpiper Hospitality da Dallas-based Gulf Coast Hotel Management.

Yin aiki a ƙarƙashin taken aiki “Project ECHO”—waɗanda aka ɗanɗana don Damar Otal ɗin Tattalin Arziki—duk sabon ƙirar gini ya cika sararin samaniya a cikin mafi girma. Wyndham Hotels & Resorts fayil yayin da ke haɓaka kamfani cikin dabara zuwa wani yanki wanda ya sami rikodin girma da juriya, ba kawai a cikin bala'in cutar ba amma a duk tsawon lokacin zagayowar. Wyndham yana haɓaka alamar tun lokacin bazara 2021.

"A cikin shekaru biyun da suka gabata, otal-otal masu tsawaita tattalin arziƙi sun zarce duk sauran sassan, kuma a cikin 2021, sun kafa sabbin bayanan zama, ADR da RevPAR," in ji Geoff Ballotti, shugaban ƙasa kuma babban jami'in zartarwa, Wyndham Hotels & Resorts. "Buƙatar waɗannan masaukin kawai yana ci gaba da hawa-duka daga baƙi da masu haɓakawa iri ɗaya - suna yin lokacin da ya dace don Wyndham, jagorar jagora a ɓangaren tattalin arziki, don kawo ƙwarewarmu da ƙwarewarmu zuwa wannan babban filin."

Otal-otal na tattalin arziƙi an tabbatar da cewa suna yin aiki akai-akai a duk matakai na zagayen masauki kuma suna da juriya musamman a cikin koma baya. Yayin bala'in cutar ta duniya, US RevPAR na sashin ya karu da kashi 8% idan aka kwatanta da 2019 yayin da sauran masana'antar suka ƙi 17%. Bugu da ari, a cikin 2021, matsakaicin zama na Amurka don tsawaita zaman otal-otal ya wuce 78% - maki 20 sama da duk sauran sassan Amurka a hade.

An kirkiro aikin ECHO tare da taimakon majalisar raya kasa mai mutane bakwai, wanda ya kunshi wasu manya da gogaggun masu shi da masu gudanar da aiki a halin yanzu a bangaren tattalin arziki. Ana haɗe fahimtar majalissar tare da ƙwarewa da ƙwarewa na ƙirar gida da ƙungiyar ginin Wyndham. A cikin 'yan shekarun nan, ƙungiyar ta jagoranci ƙirƙirar La Quinta ta hanyar Wyndham na babban nasara Del Sol, a halin yanzu a fiye da otal 130 tare da wasu 56 a cikin bututun ta; kuma kwanan nan, Microtel ta Wyndham's Moda prototype, wanda ke da wasu otal 40 da ake haɓakawa. A lokacin da hauhawar farashin gine-gine ke haifar da buƙatar ingantaccen inganci, duk samfuran uku suna ba da fifiko ga mai shi kan dawo da hannun jari tare da mai da hankali kan aikin injiniya mai ƙima da daidaita ayyukan, yana taimakawa haɓaka tazarar aiki akai-akai.

"Wyndham ba wai kawai ya fahimci masu shi da masu haɓakawa ba amma yana saurare kuma yana aiki akan bukatun su" in ji Carter Rise, shugaba da babban jami'in gudanarwa, Sandpiper Lodging Trust. "Wannan alƙawarin, wanda aka haɗa tare da mafi kyawun ƙira da zurfin fahimtar baƙon tattalin arziƙi, babban bambanci ne a cikin masana'antarmu kuma shine dalilin da ya sa muka zaɓi yin haɗin gwiwa tare da Wyndham."

Manufar ginawa, samfurin ECHO mai ɗaki mai ɗaki 124 yana buƙatar ƙasa da kadada biyu na fili, yana da tsada sosai ga kowane maɓalli, kuma yana fasalta halaye da yawa waɗanda ke raba shi da gangan daga samfuran tattalin arzikin gargajiya. Shigowa sama da ƙafar murabba'in 50,000—kusan kashi 74% na haya ne—ɗakunan ɗaiɗaikun matsakaicin murabba'in murabba'in ƙafa 300 kuma sun ƙunshi ɗakunan studio guda ɗaya da sarauniya biyu tare da in-suite kitchenettes yayin da ingantaccen-tsara wuraren jama'a - falo, cibiyar motsa jiki da wanki na baƙi - taimako don iyakance bukatun aiki.

"Tun daga rana ta ɗaya, Wyndham ya ba da shawarar kai tsaye yana tambaya, 'Me ya kamata a yi dabam?' Ba wai game da faɗa mana abin da alamar za ta kasance ba ne, a maimakon haka, muna son fahimtar yuwuwarta da yadda ƙwarewarmu da ƙwarewarmu za ta fi taimakawa masu haɓakawa su cimma burinsu,” in ji Ian McClure, babban jami’in gudanarwa, Gudanar da otal ɗin Gulf Coast. “A gare mu, hakan ya yi nisa. Hakan ya nuna sun himmatu wajen samun wannan alamar daidai."

Tare da otal-otal 50 tuni a cikin bututun farko-25 kowanne daga Sandpiper da Gudanar da Hotel Coast a cikin shekaru biyar masu zuwa-Wyndham yanzu yana sa ido kan ƙarin damar girma. Alamar tana tsammanin buɗe otal ɗin ta na farko a cikin 2023 kuma tana magana da ƙwazo da ƙarin, ma'aikatan raka'a da yawa waɗanda ke da gogewa a cikin sashin, muhimmin ɓangaren dabarun haɓaka alamar.

Wyndham na da niyyar yin tunani tare da abokan haɗin gwiwar haɓakawa na farko, suna ba da fifiko ga amincin alama yayin gina bututun mai na shekaru da yawa. Don taimakawa ƙwararrun masu haɓakawa, Kamfanin ya gano yuwuwar kasuwannin ci gaba a duk faɗin Amurka kuma zai samar da abubuwan ƙarfafawa daban-daban don zaɓar masu haɓakawa na farko. Wyndham tana hari aƙalla otal-otal 300 a cikin shekaru goma masu zuwa a cikin Amurka tare da yuwuwar ƙarin haɓaka a duniya. 

Gane babban mahimmancin nasarar fara aikin kamfani na farko da kuma tsarin kasuwanci na musamman na tattalin arziƙin tsawaita zamanai, Wyndham ta tattara ƙwararrun jagoranci da ƙungiyar tallafawa ayyuka a kusa da Project ECHO, wanda ke da tushe mai zurfi cikin gogewa tare da samfuran tsawaita lokaci.

Jagoran Mataimakin Shugaban Ayyuka Dan Leh, tsohon sojan masana'antar baƙi tare da fiye da shekaru 25 na tsawaita ƙwarewar zama, ƙungiyar ta kawo ƙwararrun ƙwararru a duk bangarorin ayyukan tsawaita lokaci, gami da amma ba'a iyakance ga, ƙira da gini ba, kafin. ayyukan budewa, tallace-tallace, sarrafa kudaden shiga, sarrafa ma'aikata, dangantakar mai da sauransu. Ƙoƙarin nasu yana da alaƙa da ƙungiyoyin tallace-tallace na Project ECHO, duka a matakin gida da na ƙasa, waɗanda za su mai da hankali na musamman kan daidaita otal tare da ƙaƙƙarfan jerin manyan baƙi na Wyndham da faɗaɗa jerin baƙi na dogon lokaci a cikin ƙananan ƙananan, matsakaici da kuma kasuwancin Fortune 500.

A kan ma'auni mai faɗi, Project ECHO yana ba Wyndham damar ba da baƙi da masu haɓaka babban fayil na tsawaita sadaukarwa. Hawthorn Suites ta Wyndham, alamar tsawaita zamanta na Kamfanin, wani muhimmin sashi ne na sabon ra'ayi na Kamfanin tare da La Quinta ta Wyndham, wanda ke ci gaba da ganin ƙwaƙƙwaran sha'awa daga masu haɓakawa tare da otal 36 a halin yanzu suna ci gaba - biyu daga cikinsu. Trusha Patel ce ke haɓakawa, memba na farko na shirin Mata na Wyndham.

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Harry Johnson

Harry Johnson ya kasance editan aikin eTurboNews fiye da shekaru 20. Yana zaune a Honolulu, Hawaii, kuma asalinsa daga Turai ne. Yana jin daɗin rubutawa da bayar da labarai.

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