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Kasuwar tafiye-tafiye ta kan layi tana shirin kaiwa dala biliyan 765.3 nan da shekarar 2025

Kasuwar tafiye-tafiye ta kan layi tana shirin kaiwa dala biliyan 765.3 nan da shekarar 2025
Kasuwar tafiye-tafiye ta kan layi tana shirin kaiwa dala biliyan 765.3 nan da shekarar 2025
Written by Harry Johnson

COVID-19 ya haɓaka buƙatar kamfanoni a cikin masana'antar balaguro da yawon shakatawa don hanzarta saka hannun jari a cikin dabarun dijital ciki har da kasuwar balaguron kan layi ta duniya wacce ake tsammanin za ta yi girma a ƙimar haɓakar shekara-shekara (CAGR) na 8% don kaiwa $ 765.3 biliyan tsakanin 2022 kuma 2025.

Saboda ƙarin masu amfani da ke canzawa zuwa kasuwancin e-commerce, idan 'yan wasa suka kasa saka hannun jari a cikin ingantaccen dabarun dijital, za su ƙyale masu fafatawa su ɗauki babban kaso na kasuwa.

Rahoton sabon jigo ya nuna cewa masu shiga tsakani suna ƙara canzawa daga babban titi zuwa hasken kadara, aiki akan layi kawai don saduwa da canje-canjen buƙatun mabukaci da kuma rage farashin aiki.

Barkewar cutar ta ƙara buƙatar rage hulɗar jiki kuma a sakamakon haka halayen mabukaci sun canza tare da abokan ciniki yanzu suna iya yin mu'amalar su ta kan layi. An tabbatar da wannan yanayin a cikin wani bincike na baya-bayan nan, tare da kashi 78% na masu siye da ke ba da rahoton cewa sun kasance 'masu matuƙar wahala', 'sosai' ko 'kaɗan' sun damu game da ziyartar shagunan saboda haɗarin COVID-19.

Saboda sauye-sauyen buƙatu da buƙatun matafiyi na zamani, tsaka-tsakin tafiye-tafiye ya samo asali ne daga shagunan manyan tituna na gargajiya tare da wakilan balaguron balaguro zuwa kasuwa mai ɓarna ta kan layi.

Bisa ga sabon binciken, 24% na masu amfani sun yi amfani da wakilin balaguron balaguro ta kan layi (OTA) a ƙarshen lokacin da suka yi hutu, tare da kawai kashi 7% na masu amfani da ke amfani da wakilin balaguron cikin kantin sayar da ido-da-fuska.

COVID-19 ya lalata masana'antar yawon shakatawa a cikin 2020 yayin da balaguro ya tsaya cak wanda ya kawo darajar kasuwar balaguron kan layi ta ƙasa da kashi 60.1% YoY zuwa dala biliyan 236.7. Barkewar cutar ta mamaye kasuwancin sosai, ta katse ayyuka, haifar da ƙarancin mabukaci, da ƙirƙirar ƙarin farashi, duk da haka kamfanoni da yawa sun yi amfani da waɗannan yanayi na musamman don haɓaka canjin dijital. Shugabanni sun aiwatar da hanyoyin fasaha na abokin ciniki waɗanda suka magance ƙalubalen da COVID-19 ya gabatar, kamar rage hulɗar abokan ciniki ta zahiri.

Waɗannan mafita za su fi tabbatar da rayuwa a cikin lokacin murmurewa bayan annoba. Wataƙila abin da ke bambanta manyan kamfanonin tafiye-tafiye na kan layi shine haɗawa da amfani da sabbin fasahohi, har ta kai ga wasu samfuran balaguron balaguro kamar Airbnb da Trip.com suna ɗaukar kansu da farko a matsayin kamfanonin fasaha. Tare da wannan, keɓancewa, manyan bayanai, aikace-aikacen tafiye-tafiye, basirar ɗan adam, da koyon injin suna taka muhimmiyar rawa a dabarun kamfanonin balaguro na kan layi, tare da manyan ƴan wasa da ke ba da jari mai tsoka a waɗannan fannonin don biyan buƙatun masu amfani.

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Harry Johnson

Harry Johnson ya kasance editan aikin eTurboNews fiye da shekaru 20. Yana zaune a Honolulu, Hawaii, kuma asalinsa daga Turai ne. Yana jin daɗin rubutawa da bayar da labarai.

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