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Kasuwancin otal na Turai: Abin da za ku jira a cikin 2022

Kasuwancin otal na Turai: Abin da za ku jira a cikin 2022
Kasuwancin otal na Turai: Abin da za ku jira a cikin 2022
Written by Harry Johnson

Kasuwancin hada-hadar kasuwanci yana ci gaba da ginawa, tare da kadarorin ganima da dandamali da ake nema sosai, yayin da barkewar annobar cutar ta kasuwanci a bangaren ta kasa dakile masu saka hannun jari.

Sassan da suka kasance a gefen kasuwar otal sun sami damar shiga gaban zukatan masu saka hannun jari, saboda kayayyaki irin su tsawaita zama, waɗanda suka sami damar buɗewa, suna zama masu kyan gani.

The ma'amaloli kasuwa a Turai ne ba kamar yadda nisa tare da cewa a cikin US, inda yanke shawarar sokewa ya kamata a ɗauka da sauri. Masu ba da lamuni na Turai suna da suna don kasancewa masu sassaucin ra'ayi da mayar da hankali kan dangantakarsu na dogon lokaci tare da abokan cinikin su, wanda ke haifar da wani ɓangare ta hanyar tunani daban-daban na masu ba da bashi da kuma wani ɓangare na dokoki daban-daban a cikin yankuna daban-daban.

Turai ta ga wasu ayyuka a cikin iyakantaccen ayyuka da otal-otal, da kuma otal-otal mallakar dangi, waɗanda ƙarshensu ya fuskanci matsin lamba yayin da ake ci gaba da murmurewa. Duk da cewa muna iya ganin al’amura masu yawa na tsabar kudi saboda kalubalen dawo da basussukan da jihohin ke yi, akwai bukatar otal-otal fiye da otal-otal a kasuwa, wanda ya tabbatar da cewa farashin ya tsaya tsayin daka, kuma mu ma muna da bukatar otal. har yanzu ba su ga farashin tashin hankali wanda mutane da yawa suka yi tsammani ba. Bari mu dubi manyan ma'amaloli na Turai a cikin watannin da suka gabata.

A cikin Paris, da Hotel Pont Royal Paris Colony Capital ya sayar da shi kan wani kuɗaɗen da ba a bayyana ba, an bayar da rahoton cewa ya haura $1m a kowane maɓalli na rukunin yanar gizon a Saint-Germain-des-Prés, a cikin Quarter na Latin.

Har ila yau, a cikin Paris, rahotanni sun nuna cewa Crowne Plaza a Neuilly zai zama wani ɓangare na Icade portfolio a cikin haɗin gwiwa tare da Artbridge Investments. Kadarar - hanya ce ta wajen tsakiyar gari - ana tsammanin an siyar da ita akan kusan € 100m kuma ana tsammanin za a canza shi zuwa gidaje, tare da bayarwa a cikin 2026.

Duk da damuwa game da ayyukan otal-otal na birni, an sami wasu ƙarin yarjejeniyoyin a cikin ɓangaren, tare da Crowne Plaza Blackfriars, babban otal mai mahimmanci 204 a London, wanda aka sayar wa LaSalle kan farashi da ba a bayyana ba da siyan otal ɗin Regent. Berlin zuwa kuɗaɗen gidaje da Blackstone ke gudanarwa.

Kamar yadda yake gaban barkewar cutar, Spain kuma ta kasance sanannen wurin hada-hadar kasuwanci, tare da Zuba Jari na Tarayyar Turai ta siyan Otal din Barcelona 1882 akan Yuro miliyan 75 daga rukunin masu saka hannun jari na Switzerland. Otal ɗin an sake masa suna Radisson Blu. Wannan shi ne otal na biyu na Ƙungiyar Zuba Jari a Barcelona kuma a cikin UniImmo: fayil ɗin Europa, tare da Barceló Raval, wanda ya samu a cikin 2013.

A Madrid, Asusun Iberia na Iberia wanda ActivumSG Capital Management ke kulawa, ya sayar da otal ɗin Hard Rock Madrid mai daki 161 a gundumar gidan kayan gargajiya ga Arlaes Management akan Yuro miliyan 65. An buɗe otal ɗin a cikin 2021 kuma za a ci gaba da sarrafa shi ta Hard Rock International.

Wani wuri a Madrid, otal-otal na Único sun sayar da Otal ɗin Único Madrid zuwa bankin A&G masu zaman kansu kan kuɗin da ba a bayyana ba. Bayan ma'amala, Único Hotels za su ci gaba da gudanar da otal ɗin a ƙarƙashin yarjejeniyar shekaru 20 wanda ya haɗa da zaɓuɓɓukan dawowa da yawa don mai aiki.

A makwabciyar Lisbon, Portugal, asusun Imofomento na BPI ya sayi InterContinental Estoril akan kusan €22m daga Fundo de Investimento Imobiliário Fechado Turístico II, wanda TF Turismo Fundos ke gudanarwa. IHG za ta ci gaba da sarrafa rukunin yanar gizon.

Har ila yau, kadarorin ganima sun ci gaba da jan hankalinsu, tare da masu zuba jarin neman siyan daya sannan su kirkiro dandali mai fadadawa. Kudade da yawa na Masarautar Gabas ta Tsakiya suna nema sosai don nemo waɗannan kadarorin da ba kasafai ba ko haɓaka ƙananan ƙungiyoyin otal masu alfarma na duniya. Wannan ƙarshen kasuwa shine mafi ƙarancin matsin lamba akan ƙarancin aiki, amma akwai dabaru da yawa da zaku iya amfani da su don jawo hankali da riƙe ma'aikata (haɗi zuwa labarin da ya gabata) wanda ke nufin wannan buƙatar ba ta zama matsala ba.

An sami sha'awa fiye da kowane lokaci a wuraren shakatawa, kuma da yawa daga cikinsu sun yi mu'amala a lokacin bala'in, saboda kyawunsu da juriyarsu, suna ba da wuri mai aminci da annashuwa ga baƙi.

Siyan Hyatt na Apple Leisure akan dala biliyan 2.7 ya kasance mafi girma har zuwa yanzu, amma akwai yuwuwar samun ƙari iri ɗaya a wannan ɓangaren, koda kuwa ba a yi la'akari da ɗimbin cinikin tafiye-tafiyen cikin gida da siyarwar ta fara ba. na Roompot a farkon cutar.

A cikin ɗaya daga cikin ƴan yarjeniyoyi na fayil ɗin, Engel & Volkers Asset Management sun sayi otal uku, a Scotland, Ibiza da Sardinia, akan kusan Yuro miliyan 280. Waɗannan sun haɗa da otal guda biyu a ƙarƙashin samfuran Seven Pines - a Ibiza da Sardinia. Tsohuwar katafaren rukunin suite 185 ne, kuma kadarar Sardinia ta yi gyare-gyare mai yawa tare da sake buɗewa tare da dakuna 76 da suites. A cikin Scotland, Schloss Roxburghe a Heiton, wajen Kelso, an buɗe shi azaman otal a cikin 2019. Ƙaddamar da ke nuna katafaren wurin shakatawa na murabba'in mita 600, ɗakunan taro, da suites 58 ya kamata a buɗe a cikin 2022.

Akwai wuraren shakatawa da yawa da ba a san su ba a cikin Turai har yanzu, kuma suna neman masu saka hannun jari waɗanda za su ƙara alama - kuma waɗancan masu saka hannun jari suna da sauƙin samun masu ba da lamuni lokacin da alama. Duk da haka, ƙara muna ganin cewa kyakkyawan kamfani na gudanarwa, wanda ke da fahimtar rarrabawa, na iya nufin za ku iya manta da farashin alamar, musamman a cikin manyan kasuwanni kamar Venice, Amsterdam, ko Barcelona. Mun gano cewa masu ba da lamuni kuma suna zuwa ga wannan kuma suna iya fahimtar cewa kyakkyawar sarrafa kadara yana ba da tabbacin cewa alamar ta saba bayarwa.

Duk da yake ba da lamuni ya zama mafi sauƙi game da kadarorin da ke akwai, ci gaba yana ci gaba da zama mafi ƙalubale, kuma muna ganin yawancin samfurori masu girma a can waɗanda ke da wuya a tashi daga ƙasa. Muna sa ran wannan zai sauƙaƙa yayin da ciniki ya zama mai sauƙin tsinkaya.

Yanzu bari mu kalli wannan ajin kadara na otal da ba a gama amfani da shi ba a Turai: Extended Stay Hotels. Inda ake samun kudade da ma'amaloli da ake yi akwai a gidajen ajiye motoci, wadanda ke kamo matafiya da ba a tilasta wa yin aiki a wata kasa daya ba, amma ba su da makudan kudade. Ba su da sha'awar zama tare, wanda ya tabbatar da cewa yana da tsada sosai, amma suna duban zaman watanni biyu ko uku kuma suna so su sami damar kula da kansu, amma kuma su sami damar yin amfani da kayan abinci na otal. Kayayyakin da aka ɗorawa sun kasance batutuwa masu zafi biyu, shekaru uku kafin rikicin, saboda ba lallai ba ne a Turai. Irin waɗannan samfuran suna da babbar damar girma a wannan yanki, kuma an tabbatar da su a cikin Amurka da Ostiraliya. Barkewar cutar na nufin mutane da yawa sun yi amfani da su a karon farko a Turai, kuma hakan ya ja hankalin masu zuba jari.

Babban mai otal a Turai, Pandox, ya sayi Adagio Aparthotel Edinburgh kan fam miliyan 40.5. Wurin tsakiyar otal ɗin yana sa ya zama mai ban sha'awa ga duka kasuwanci da matafiya. An gina kadarorin a cikin 2016 a matsayin wani ɓangare na cikakken aikin ci gaban birni.

A birane irin su Barcelona, ​​ko Amsterdam, inda aka yi yawon bude ido kuma akwai dakatar da gina wasu otal-otal, irin waɗannan samfuran suna ƙarƙashin radar. Madadin masu saka hannun jarin otal shine gina waɗannan samfuran hayar alatu, tare da mafi ƙarancin haya na wata ɗaya, kuma, a Barcelona, ​​​​ kuna iya samun € 5,000 zuwa € 7,000 kowane wata.

Hakanan, a cikin wuraren shakatawa, kamar tsibiran Canary, aiki mai nisa ya ba da damar haɓaka na dogon lokaci. Tabbas, tare da matsakaicin matsakaicin ƙima, amma mun ga wasu kyawawan ayyuka a cikin wannan ɓangaren tsawaita lokaci tun farkon barkewar cutar, kuma yanayin zai ci gaba tare da haɓakar aikin wayar.

Kuna ganin irin wannan samfurin tare da samfurori irin su The Student Hotel, inda ba su zama otel na gargajiya ba, amma suna kai hari ga daliban da ba za su iya zama a cikin gidajen gari ba amma suna iya zama tare da su. Za su iya jawo hankalin irin wannan abokin ciniki wanda ba shi da babban albashi mai yawa, amma har yanzu suna samun isassun kudaden shiga kuma za su iya ƙarfafa shi tare da manyan F&B da abubuwan more rayuwa, wanda ke taimaka wa otal ɗin don haɗawa da jama'ar yankin, wanda hakan ya sa ya zama abin nishaɗi. da wurin zama mai ban sha'awa.

Farfadowa ya kasance ba daidai ba, amma otal-otal na ci gaba da gabatarwa azaman saka hannun jari mai ban sha'awa. Barkewar cutar ta nuna cewa mun ga sha'awar wasu gidaje masu aiki, kamar shaguna, amma tare da otal-otal kuna yin hayar daki a kullun. Wannan yana kwatanta da kantin sayar da kayayyaki inda kuke buƙatar sanya hannu kan yarjejeniyar haya na tsawon shekaru biyu, kuma shi ke nan. Kowace rana sabuwar dama ce tare da otal tare da, yayin da kasuwa ce ta musamman, zaku iya ganin babban koma baya kan saka hannun jari. Kuma idan kuna da wurin da ya dace, ma'aikacin da ya dace, da ƙwararrun manajan kadara, ribar na iya zama abin ban mamaki.

Game da marubucin

Harry Johnson

Harry Johnson ya kasance editan aikin eTurboNews fiye da shekaru 20. Yana zaune a Honolulu, Hawaii, kuma asalinsa daga Turai ne. Yana jin daɗin rubutawa da bayar da labarai.

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