Jirgin Southwest Airlines na fuskantar matsin lamba da ba a taba ganin irinsa ba… na Kudu maso Yamma

Fiye da shekaru talatin, kamfanin Southwest Airlines ya kasance tauraro a harkokin kasuwancin jiragen sama, tare da samun ci gaba ba tare da tsayawa ba, ribar da ba a taba ganin irinsa ba, da kuma al'adar da ta zarce dangantakar ma'aikata ta masana'antu.

Amma yayin da yake tashi cikin 2009, dillalan ragi na tushen Dallas yana fuskantar matsin lamba kamar ba a taɓa gani ba:

Kudu maso yamma ta yi asarar dala miliyan 176 a rabi na biyu na shekarar da ta gabata, kashi biyu na farko na rashin riba a jere.

Kamfanin jirgin ya ja baya a karon farko, yana yanke zirga-zirgar jiragen sama tare da sassauta zirga-zirgar sabin jiragen sama bayan tsawon shekaru na ci gaba da fadada shi.

Wani hasashe da aka yi na katange man fetir, wanda ya baiwa Kudu maso Yamma fifiko a kan abokan hamayya, ya koma mara kyau lokacin da farashin mai ya fadi, wanda ya janyo asarar daruruwan miliyoyin daloli.

Sanannen farashin sa, Kudu maso Yamma yana fuskantar hauhawar kudade yayin da yake raguwa.

Masu zuba jari sun damu a fili. Hannun jarin Kudu maso Yamma ya ragu da kusan kashi 40 cikin 18 a cikin watanni ukun da suka gabata, wanda ya hada da raguwar kashi XNUMX cikin XNUMX na kwana daya - mafi girma a tarihin kamfanin - kwana guda bayan da ya bayar da rahoton ribar da ya samu a kashi hudu cikin hudu.

Wannan ya ninka raguwar faɗuwar index na kamfanin jirgin sama na Amex, wanda ke bin diddigin hannun jarin manyan kamfanonin jiragen sama, a daidai wannan lokacin.

"Kudu maso yamma yana tsakiyar canji a yanzu, kuma hakan yana nufin wasu ƙalubale na gaske," in ji mai ba da shawara kan jirgin sama Stuart Klaskin na Klaskin, Kushner & Co.

A cikin wani rahoto na baya-bayan nan, manazarcin jirgin sama Jamie Baker na JPMorgan ya kira Kudu maso Yamma "ba a cika gasa ba."

Tom Parsons, shugaban zartarwa na BestFares.com na tushen Arlington, ya ce Kudu maso Yamma yana rage farashin tafiye-tafiyen bazara fiye da na shekarun da suka gabata.

"Ban ga tallace-tallace irin wannan ba a wannan lokacin na shekara tun 9-11," in ji Parsons. “Ka san me hakan ke nufi? Hakan na nufin littafan su ba su da kyau sosai.”

Sai dai babban jami'in gudanarwar Gary Kelly ya ce kuskure ne idan aka kirga kamfanin jirgin.

"Mun shirya sosai don wasu lokuta masu wuyar gaske, kuma a lokacin ne alamar kasuwancin mu da mutanenmu suka yi fice a tarihi," Kelly ya ce a cikin wani taron tattaunawa na kwanan nan tare da manazarta da 'yan jarida.

Tare da shirye-shiryen fara haɗin gwiwa mai sauƙi na Arewacin Amurka tare da wasu kamfanonin jiragen sama guda biyu, mai da hankali sosai kan matafiya na kasuwanci da yunƙurin dabarun kamar sabon sabis a filin jirgin saman LaGuardia da ke New York, wasu masu lura da masana'antu sun ce Kudu maso Yamma shine kamfanin jirgin sama don kallo a cikin 2009.

"Ina tsammanin kudu maso yamma zai zama babban labari a wannan shekara," in ji Klaskin.

'Zo kashe mu'

A cikin shekaru goma da suka gabata, an dauki Kudu maso Yamma a matsayin mafi girman gasa a masana'antar, kuma shigarta cikin sabbin kasuwanni ta tsoratar da abokan hamayyarta.

A cikin 2004, lokacin da kamfanin jirgin ya ba da sanarwar faɗaɗa zuwa Philadelphia, babban jami'in gudanarwa na US Airways, wanda ke gudanar da wata cibiya a wurin, ya gargaɗi ma'aikata a yawancin lokuta.

"Kudu maso yamma yana zuwa Philadelphia a watan Mayu," in ji David Siegel a cikin watsa shirye-shiryen Intanet. “Suna zuwa ne saboda dalili daya. Suna zuwa ne su kashe mu.”

Daya daga cikin manyan makaman da ke cikin rumbunan yakin Kudu maso Yamma shi ne shingen mai - kwangilolin da ke baiwa kamfanin jirgin damar siyan mafi yawan man fetur dinsa a kan farashin da aka kayyade a gaba.

A cikin kwata na biyu na shekarar da ta gabata, alal misali, Kudu maso Yamma ya biya, a matsakaita, $2.19 ga galan yayin da kamfanin jiragen sama na Amurka na Fort Worth ya biya $3.17 akan galan.

Kadan daga cikin kamfanonin jiragen sama masu fafatawa suna da shirye-shiryen shinge masu ƙarfi kamar na Kudu maso Yamma, don haka kamfanin jirgin yana da fa'ida ta musamman wanda ya bar shi ya rage farashin sa fiye da abokan hamayyarsa'.

Lokacin da masu fafatawa suka yi daidai da farashin kuɗin Kudu maso Yamma - wanda sukan yi don riƙe hannun jarin kasuwa - za su yi asarar kuɗi a jiragensu yayin da Kudu maso Yamma ke ci gaba da samun riba.

An shafe wannan fa'idar a faɗuwar lokacin da farashin mai ya faɗi yayin da tattalin arzikin duniya ya raunana. Kudu maso Yamma ta samu kanta tana siyan man fetur sama da farashin kasuwa, kuma darajar kwangilolin ta na shingen ya fadi.

Faduwar farashin man fetur kuma ya yi barna ga harkokin kudin kamfanin, inda ya bukaci kamfanin da ya bayar da takardun shaida don biyan hasarar da aka yi a nan gaba tare da rubuta darajar shingen kamfanin.

Nan da nan dai kamfanin ya sanar da wani shiri na kwance shingen mai a wannan shekarar ta yadda za su dauki kashi 10 cikin dari na sayan mai. Yayin da hakan zai sa Kudu maso Yamma ta biya kudin man fetur kadan, hakan kuma zai kara mata rauni ga hauhawar farashin mai.

Abu mafi mahimmanci, yana nufin cewa Kudu maso Yamma ba za ta yi tasiri a kan yawancin masu fafatawa a kan farashin man jiragen sama ba.

Sai dai shuwagabannin sun ce kamfanin jirgin bai yi watsi da shirinsa na shinge ba kuma a shirye yake ya fara kulle-kulle a farashin idan mai ya dawo.

"Ba mu canza ainihin falsafar mu ba," in ji Babban Jami'in Kuɗi Laura Wright.

Fadada ƙasa

Wani abin da ya yi sanadiyar munin yanayin tattalin arziki shi ne ci gaban Kudu maso Yamma, wanda ya kasance mai ingiza ci gabanta.

A cikin shekaru 10 da suka gabata, adadin kujerun da ake da su a kowane mil na hanyar sadarwar Kudu maso Yamma sun ninka fiye da ninki biyu. Kuma adadin fasinjojin da ke biyan kudin shiga jirgin ya karu daga kimanin miliyan 53 a shekarar 1998 zuwa miliyan 89 a bara, lokacin da Kudu maso Yamma ke daukar fasinjoji fiye da kowane jirgin saman Amurka.

Amma ci gaban ya daidaita a cikin kwata na huɗu na bara, kuma Kelly ya ce Kudu maso Yamma za ta ragu da fiye da kashi 4 cikin 2009. Duk wani shirin ci gaba an dakatar da shi har abada.

Yayin da yake raguwa, yana fuskantar ƙarin matsin lamba don rage farashi ko haɗarin raguwa a cikin iyakokinta na aiki.

Manazarci Baker ya ce "ba zai yi mamaki ba" ganin yadda kudin Kudu maso Yamma ya karu da kusan kashi 8 cikin dari a bana, ban da man fetur ba, "kuma hakan na iya tabbatar da kyakkyawan fata."

Kudaden kamfanin da ya shafi filayen tashi da saukar jiragen sama, da gyaran jiragen sama da kuma aiki na karuwa. Kuma sabbin kwangiloli da ke ba da kyauta ga injiniyoyi da matukan jirgi na iya ƙara matsin lamba a cikin ƴan shekaru masu zuwa.

Kelly ya ce ba shi da shirin korar ma'aikata. Amma ba zai yanke hukuncin yin amfani da sayayya na son rai ko yin ritaya da wuri ba don rage ayyukan Kudu maso Yamma idan ya cancanta.

Hanyar farfadowa?

Duk da matsalolin man fetur da sauran kuɗaɗen, Kudu maso Yamma ta samu gagarumin ci gaba wajen kawo kuɗi. A cikin kwata na hudu, kudaden shiga na aiki sun haura kusan kashi 10 cikin dari duk da koma bayan tattalin arziki.

Kuma Kelly yana ƙara kayan aiki da yawa waɗanda yake fatan za su ci gaba da ɗaukan kamfanin jirgin sama duk da sabbin ƙalubalen:

Lalacewar tallace-tallacen kasuwanci: Kamfanin jirgin ya ƙaddamar da tafiye-tafiye na kasuwanci, wanda ke ba da damar shiga da wuri kuma ya haɗa da abin sha kyauta da sauran fa'idodi don farashi mai girma. Sabbin farashin ya kawo karin dala miliyan 75 a cikin karin kudaden shiga a bara.

Sabis na ƙasa da ƙasa: Kudu maso yamma yana haɗin gwiwa tare da kamfanin jirgin sama na Kanada WestJet da mai ɗaukar kaya Volaris na Mexico don ƙirƙirar ƙawancen jiragen sama na farko na ƙasa da ƙasa. Yarjejeniyar za ta ba wa Kudu maso Yamma damar yin ajiyar fasinjoji zuwa biranen Kanada da Mexico ta hanyar jigilar su zuwa kamfanonin jiragen sama na haɗin gwiwa.

Jadawalin Dabaru: Yayin da yake daidaita jirage, Kudu maso Yamma na motsa wasu albarkatu zuwa sabbin biranen da take fatan za su jawo ƙarin kudaden shiga. Sabis yana farawa a watan Maris a Minneapolis/St. Paul, kuma kamfanin jirgin yana fatan fara sabis zuwa filin jirgin saman LaGuardia a New York shima.

A halin yanzu sabis na yankin New York kawai shine zuwa Filin jirgin saman Islip a Long Island, don haka sabis zuwa LaGuardia zai zama babban abin jan hankali ga matafiya na kasuwanci.

Takaddun ma'auni mai yawa: Kamfanin jirgin sama ya ƙarfafa kuɗinsa a cikin 'yan watannin nan, inda ya zana dala miliyan 400 daga wurin lamuni mai jujjuyawa, ya tara dala miliyan 400 ta hanyar lamuni tare da karɓar dala miliyan 173 a cikin yarjejeniyar cinikin jirgin sama.

Kamfanin jirgin yana da dala biliyan 1.8 a cikin asusunsa don taimakawa rage duk wani asarar da aka yi.

Ribar samun kuɗi: Kudu maso yamma tana sake sabunta shirinta na Rapid Rewards akai-akai don sa ya zama mai ban sha'awa ga matafiya na kasuwanci kuma yana fatan bayar da damar Intanet mara waya a cikin jirgin kan farashi a watanni masu zuwa.

Kelly ya ce: "Muna da matukar maida hankali sosai don canza kamfanin jirgin sama da kuka saba da su." "Don haka ina tsammanin za mu dauki shekaru uku masu zuwa daga matsayi mai karfi."