A wannan shekara, ƙungiyar masu yawon buɗe ido ta Japan (JNTO) tana da niyyar faɗaɗa fahimtar mutane game da Japan ba kawai a matsayin kyakkyawar makoma ga birane da al'adu ba har ma don hutu na waje da na kasada kamar su kan kankara, hawan dusar ƙanƙara, yawo, da ruwa. Yawancin mutanen da ke ziyartar Japan suna ziyartar babban tsibirin Honshu ne kawai, inda Tokyo, Dutsen Fuji, da Kyoto suke. Za su ƙarfafa masu gudanar da balaguro don ƙara tsibirin Kyushu don hutun hutu, tsibirin Hokkaido don tseren kankara da dusar ƙanƙara, da tsibiran Okinawa don hutun rairayin bakin teku.
Japan za ta kuma ba da bayanai game da al'adun abinci na Japan don yawon shakatawa na Japan da kayan don inganta Japan a matsayin wurin tafiya zuwa makaranta. Ga mutanen da ke son ƙara ɗan kasada zuwa hutun su na Japan, za su kuma sami bayanai game da samurai, ninja, da darussan sumo waɗanda wakilai za su iya siyarwa ga abokan cinikinsu.
A kan Tsayin Jafan, ƙungiyar masu yawon buɗe ido ta Japan za ta kasance tare da masu baje kolin 15 daga fannonin sufurin jiragen sama, masauki, jigilar jirgin ƙasa, da masu kula da ƙasa. Masu baje kolin guda 15 sune:
• All Nippon Airways Co., Ltd.
• BHB Planning Co., Ltd.
• Otal ɗin Imperial
• Zuwa Ziyarar Kwararrun Jafan
• InsideJapan Tours Ltd.
• Jirgin saman Japan
• Ƙungiyar Railways na Japan
• JTB Global Marketing & Travel
• ku! (Kinttsu International)
• Nippon Travel Agency Co., Ltd.
• Okinawa Convention & Visitors Bureau
• Prince Hotels & Resorts
• Rihga Royal Hotels
• Tonichi Travel Service Co., Ltd.
• TopTour Turai, Ltd.
