Duk da hauhawar farashin otal, wanda aka kiyasta kusan 40-50% a cikin shekaru uku da suka gabata, tare da wasu yankuna da manyan wuraren da ake buƙata suna fuskantar hawan hawan hawa, matafiya na Turai suna ci gaba da fifita. hotels fiye da zabin wurin zama. Alkaluma na baya-bayan nan sun nuna cewa sama da kashi 60% na matafiya daga manyan tattalin arzikin Turai sun zaɓi otal a matsayin masaukin da suka fi so.
A halin yanzu, matsakaita farashin zama a otal ya karu da kashi 50% idan aka kwatanta da shekaru uku da suka gabata, inda farashin tafiye-tafiye ya karu saboda hauhawar farashin kayayyaki. Sabanin tsammanin cewa irin wannan hauhawar farashin zai haifar da raguwar tafiye-tafiye ko kashe kudi, gaskiyar ita ce, mutane suna balaguro da saka hannun jari a gidajen otal fiye da kowane lokaci. Wani bincike da aka yi a baya-bayan nan ya nuna cewa wannan al’amari ya yi kamari ne musamman a tsakanin Turawa, wadanda ke nuna fifiko ga otal-otal fiye da sauran nau’o’in masauki.
Binciken ya nuna cewa, a matsakaita, 60% na matafiya daga TuraiManyan kasashe biyar masu karfin tattalin arziki-Jamus, Ingila, Faransa, Italiya, da Spain-sun zabi otal-otal don zamansu na dare, ko da yake akwai manyan bambance-bambance a tsakanin wadannan kasashe. Misali, matafiya na Mutanen Espanya suna nuna mafi girman sha'awar zama otal, tare da 70% zabar otal a matsayin masaukin da suka fi so. Wannan zaɓin na iya yin tasiri da ƙarancin farashin masauki gabaɗaya a Spain idan aka kwatanta da sauran ƙasashen Yammacin Turai. Duk da haka, ainihin farashin ya dogara da dalilai kamar wuri, yanayi, da nau'in masaukin da aka zaɓa.
Wani muhimmin kashi sittin da huɗu cikin ɗari na matafiya daga Biritaniya sun gwammace su zauna a otal-otal, da Jamus ke biye da su, inda kashi 62% na masu amsa suka zaɓi masaukin otal. Italiya da Faransa suna biye da kashi 56% da 48%, bi da bi.
Binciken ya ci gaba da bayyana cewa, ga Jamusawa, Sipaniya, da sauran ƙasashe da yawa, gidaje ne aka fi so fiye da otal, inda kashi 25% na mahalarta suka zaɓi wannan zaɓi. Sabanin haka, Italiyanci suna nuna fifikon wuraren gado & wuraren karin kumallo a matsayin mafi mashahuri zabinsu na gaba. Gidajen hutu, duk da haka, ba a zaɓe su akai-akai, tare da matsakaicin adadin amfani da kashi 14% kawai a tsakanin masu amsawa daga ƙasashe biyar da aka bincika.
Wani muhimmin abin da ke faruwa a tsakanin matafiya daga manyan ƙasashen Turai shine fifikon otal fiye da zaɓin wurin zama, sanya ɓangaren otal na Turai don samun kudaden shiga da ba a taɓa gani ba a wannan shekara. Kamar yadda wani bincike ya nuna, ana sa ran Turawa za su ware dala biliyan 114 don gina otal a shekarar 2024, wanda ke nuna karuwar dala biliyan 14 idan aka kwatanta da na bara.
Ci gaba da ci gaban otal a otal yana nuna cewa ɓangaren otal na Turai zai yi maraba da baƙi sama da miliyan 287 a wannan shekara, wanda ya kusan miliyan 15 fiye da na 2023. Hasashen ya nuna cewa a ƙarshen shekaru goma, wannan adadin zai iya kusantar miliyan 340.
