Rahoton Kasuwancin Taɗi: Ɗabi'ar Balaguro

Sabon Rahoton Kasuwancin Kasuwancin Clickatell na kwanan nan ya gano kashi 95% na masu amfani da sha'awar samun keɓaɓɓen gogewa a cikin taɗi don sabuntawa, musamman don jinkirin jirgin, shigar da latti, da haɓakawa.

Dannawa, Mai kirkiro na CPaaS kuma jagoran Kasuwancin Chat, a yau ya bayyana sakamakon sabon sa Rahoton Kasuwancin Taɗi: Ɗabi'ar Balaguro, wanda ke buɗe sabbin bayanai game da yadda masu siye na yau ke son sadarwa da yin siyayya tare da otal-otal, kamfanonin jiragen sama, da kamfanonin motocin haya a cikin tattaunawar saƙon hannu. Binciken, wanda ya ba da amsa daga mahalarta sama da 1,000, ya gano 87% na masu amfani sun fi son yin amfani da saƙon hannu don sadarwa tare da kamfanonin balaguro.

Kashi 77% na masu amfani sun ce suna shirye su yi amfani da hanyar biyan kuɗi ta wayar hannu tare da alamun balaguro.

Don zurfafa fahimtar yadda masu amfani suke sadarwa tare da samfuran balaguro, sabon binciken Clickatell ya sami buƙatu mai yawa don abubuwan sirri da dacewa na abokin ciniki ta hanyar tattaunawa ta saƙo, kamar 92% na mahalarta suna son yin amfani da saƙon hannu don yin hulɗa tare da otal, 89% na son amfani da wayar hannu. saƙon don mu'amala da kamfanonin jiragen sama, kuma 85% na son yin amfani da saƙon hannu don mu'amala da kamfanonin motocin haya. Gen Z, Millennials da Gen X kuma duk suna sanya saƙon wayar hannu a matsayin babban hanyar sadarwar su tare da samfuran balaguron balaguro, suna nuna waɗancan ƴan ƙangin su ne suka fi son yin hulɗa tare da samfuran ta wayar hannu.

Rahoton ya kuma nuna cewa kamfanonin balaguro sun rasa wani ƙayyadaddun aikace-aikace na ƙwarewar saƙon wayar hannu: biyan kuɗi. A zahiri, 73% na masu amfani sun nuna cewa ba su taɓa yin sayayya ta hanyar hanyar biyan kuɗi ta SMS ba. Koyaya, tare da kashi 77% na masu amfani suna cewa suna shirye su yi amfani da hanyar haɗin yanar gizo ta hanyar biyan kuɗi tare da samfuran balaguro, akwai babbar dama ga kamfanonin jiragen sama, otal-otal da kamfanonin haya don haɓaka ƙwarewar balaguro da ba da damar masu siye su bincika, siyayya da bin diddigin su. shirin tafiya duk akan wayoyin hannu. 81% na masu amfani za su iya yin siyayya ta hanyar hanyar biyan kuɗi tare da kowane nau'in kamfani na balaguro, tare da ajiyar otal a cikin jerin (58%).

Ƙarin mahimman binciken sun haɗa da: 

  • Jiragen sama:
    • 48% suna son sadarwar wayar hannu daga kamfanonin balaguro a lokacin yin rajista, kuma 63% ya ce cikin sa'o'i 24.
    • Masu amfani za su fi son karɓar saƙo a ranar tafiyarsu tare da mahimman bayanai, tare da kashi 60% na masu amfani suna son karɓar sanarwar duk wani canje-canjen minti na ƙarshe ga hanyar jirginsu.
    • 48% na masu amfani za su so yin ajiyar ajiyar jirgi tare da kamfanin jirgin sama ta hanyar saƙon hannu.
  • Hotels:
    • Masu amfani sun fi son saƙon hannu tare da otal (92%) vs. kamfanonin jiragen sama (89%).
    • Don otal-otal, karɓar saƙon wayar hannu cewa ɗakin ku yana shirye kuma neman shiga da wuri ko a ƙarshen shine mafi girman fifiko tsakanin masu siye (58% suna son sanarwa cewa ɗakin su ya shirya kuma 41% suna son a sanar da su don haɓaka ɗakin su).
    • Abubuwan ajiyar otal da haɓaka ɗaki sune mafi girman fifiko don amfani da hanyar biyan kuɗi ta taɗi - 58% suna son yin ajiyar wuri, 47% suna son haɓaka ɗakin su.
  • Motocin haya:
    • 54% na masu amfani suna son karɓar saƙo a ranar tafiyarsu tare da mahimman bayanan hayar mota, kuma 50% na masu amfani suna son karɓar sanarwar kowane canje-canje na ƙarshe na ƙarshe.
  • Biyan bashin:
    • 71% na masu amfani sun nuna cewa sun fi son siye tare da kamfanin balaguro ta hanyar hanyar biyan kuɗi kawai bayan yin magana da wakili mai rai ko bot mai sarrafa kansa.
  • Babban tafiya:
    • 27% sun fi son saƙon wayar hannu don sadarwa tare da kamfanin balaguro (mafi girman kowane nau'i), yayin da 8% kawai sun fi son sadarwa tare da kamfanin balaguro akan gidan yanar gizon taɗi.
    • 48% na masu amfani za su yi tsammanin fara saƙonnin wayar hannu a lokacin yin rajista, 63% za su yi tsammanin fara saƙonnin wayar hannu sa'o'i 24 kafin tafiyarsu.
    • Kashi 80% na masu amfani sun ce ya fi dacewa a yi amfani da teburin tafiya ta hanyar saƙon hannu idan aka kwatanta da sauran tashoshi.
    • Masu amfani da iPhone sun fi tilasta yin amfani da saƙon hannu tare da kamfanonin balaguro idan aka kwatanta da masu amfani da Android.

"Ta hanyar ba da damar sadarwa da sayayya ga abokan cinikin su a cikin hira, Clickatell ya buɗe ƙofofin dacewa da keɓancewa a cikin samfuran balaguro," in ji Pieter de Villiers, Shugaba da co-kafa Clickatell. "Bayanan sun nuna cewa akwai damar samfuran balaguro don isar da sabis ga abokan cinikinsu cikin sauƙi da dacewa ta hanyar saƙon wayar hannu, wanda masu siye ke buƙata da buƙata. Wataƙila yanzu fiye da kowane lokaci, amincin mabukaci ya tashi don kamawa kuma samfuran balaguro suna buƙatar yin amfani da kowane wurin taɓawa. ”

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