Marriott International ta Gabatar da Gidan Yada Labarai na Balaguro

Marriott International, Inc., a yau ta sanar da ƙaddamar da hanyar sadarwa ta Marriott Media Network, mafitacin tallan dandamali na omnichannel don masu tallata alama, yana ba da damar abubuwan da suka dace da abubuwan da aka ba da kyauta ga baƙi a duk lokacin tafiyarsu. Don ƙarfafa hanyar sadarwar ta mallakar tashoshi, Marriott yana haɗin gwiwa ne kawai tare da Yahoo, dandalin tallan tallan haɗe-haɗe na masana'antu.

Cibiyar sadarwa ta Marriott Media da farko za ta ba wa masu tallan tallace-tallace damar nunawa matafiya a cikin Amurka da Kanada, a ƙarshe za su faɗaɗa ga matafiya a duniya ciki har da mambobi sama da miliyan 164 a cikin Marriott Bonvoy, shirin balaguron balaguro na kamfanin. Ana sa ran hanyar sadarwar za ta ƙunshi ƙima mai ƙima wanda ya mamaye tashoshi na mallakarsa da suka haɗa da nuni, wayar hannu, bidiyo, imel da waje na dijital (talbijin a cikin ɗaki da allon dijital) lokacin da aka tura gabaɗaya. Ga masu tallace-tallacen alamar, Marriott Media Network za ta ba da haɗin haɗin da ba a taɓa gani ba na ma'auni da keɓaɓɓen kafofin watsa labarai ga masu sauraron buƙatu, matafiya masu niyya.

Ga matafiya, abubuwan da aka keɓance na alamar za su fitar da mafi kyawun yanke shawara na siyan da ƙarin ƙwarewar balaguro mai gamsarwa. Cibiyar sadarwa ta Marriott Media za ta ba wa matafiya samfurori da ayyuka masu dacewa yayin tafiyar tafiya, ciki har da duk hanyar siyayya, kafin isowa da kuma lokacin zaman su. Masu sauraron Marriott suna da niyya, kuma matafiya za su kasance cikin tunanin da ya dace lokacin karbar waɗannan hadayun.

"Muna farin cikin ƙaddamar da Cibiyar Sadarwar Watsa Labarai ta Marriott, wanda zai ba masu tallace-tallace damar ƙirƙirar abubuwan da aka tsara wanda ya dace da nau'ikan nau'ikan 30 a cikin fayil ɗin mu," in ji Chris Norton, Babban Mataimakin Shugaban Kasuwancin Tashoshi & Ingantawa, Marriott International. "Cibiyar sadarwa ta Marriott Media za ta haɓaka haɗin gwiwa ta hanyoyin mallakarmu tare da baƙi, ƙirƙirar ƙarin ƙwarewar balaguro mai fa'ida."

Haɗin gwiwar kafofin watsa labaru na Marriott tare da Yahoo yana ba da wadata da buƙata tare da Yahoo SSP hidima a matsayin keɓaɓɓen hanyar shiga don kunna wadatar Marriott Media Network. Bugu da ƙari, ƙungiyar tallace-tallace ta Yahoo na duniya za ta jagoranci samar da buƙatu da tallace-tallace a fadin Marriott ta kafofin watsa labaru da kuma Marriott Media Network, yin amfani da Yahoo's fadada Demand Side Platform.

"Muna farin cikin yin aiki tare da Marriott International a cikin tuki mai ma'ana ta hanyar haɓaka masana'antu," in ji Iván Markman, Babban Jami'in Kasuwanci, Yahoo. "Yayin da hanyoyin sadarwar kafofin watsa labaru ke ƙara zama mahimmanci, muna da kyakkyawan matsayi don yin haɗin gwiwa tare da Marriott don ƙarfafa cibiyar sadarwar kafofin watsa labaru ta farko ta masana'antar baƙi tare da buƙatu na ƙarshe zuwa ƙarshe da samar da mafita ga duniya maras kuki."

Kyautar keɓantaccen abu ɗaya ne daga cikin dabarun haɗin gwiwar cikakken tari na Yahoo, wanda ke nuna iyawar Yahoo na musamman na tallafawa masu talla da wallafe-wallafen wajen buɗe cikakkiyar ƙimar abun ciki, masu sauraro, da tallace-tallace. Yahoo yana ba da damar siye- da siyarwa da kuma musayar - duk an haɗa su sosai don yin aiki tare. Cibiyar Sadarwar Watsa Labarai ta Marriott za ta taimaka buɗe sabbin damammaki don haɗawa da keɓance abubuwan talla a cikin tashoshi na kafofin watsa labarai da aka biya da mallakarsu.

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