Annobar COVID tana haifar da ruɗani na farashin otal

An sabunta:

Masu cin kasuwa a cikin fahimtar Burtaniya, game da inda za a sami mafi kyawun ƙimar, sun fi rikicewa game da cutar, a cewar sabon Binciken Baƙi na Otal daga BVA BDRC.

Rahoton ya gano cewa kasancewa memba na shirye-shiryen aminci ba su fifita samfuran otal ɗin ba, tare da OTAs kuma suna tattara membobin, yana nuna cewa ana buƙatar wata dabara don jawo baƙi zuwa yin lissafin kai tsaye.

Hankalin mabukaci na inda za a sami mafi kyawun ƙimar ya fi son OTAs, a 33% na masu amsawa, tare da gidajen yanar gizon otal kusa da 27%, kodayake duka zaɓuɓɓukan sun faɗi a cikin shekaru uku da suka gabata, daga 41% da 28% bi da bi. Adadin matafiya waɗanda ba su sani ba sun ninka tsawon lokacin, yana nuna wasu ruɗani a kasuwa.

James Bland, darekta, BVA BDRC, ya ce: “Sarkokin otal na duniya suna haɓaka shirye-shiryen mitar su da niyyar tuƙi kai tsaye tare da rage farashin cika gadaje ga masu su.

“Cutar cutar tana nufin raguwa cikin sauri a cikin yawan matafiya na kamfanoni, waɗanda ke da yawancin membobin shirin mitar. Kasancewar kasuwa ta fi dogaro da matafiya masu nishaɗi, sarƙoƙi sun dogara da wasu tashoshi don shigo da baƙi kuma, yayin da tafiye-tafiye ke sake buɗewa, dole ne su sake yin hulɗa tare da masu siye don rage farashin siye. "

Dangane da tashoshi na booking, 59% na matafiya sun fi son wuraren alamar otal, yayin da, don yin ajiyar lokaci, 56% sun fi son duk sauran rukunin yanar gizon. Na tashoshin yin rajista. booking.com ita ce aka fi ziyarta, inda kashi 56% na matafiya suka duba ko suka yi amfani da shi, tare da mai Premier Inn Whitbread wanda ya fi ziyartan wuraren da aka yiwa alama otal, a matsayi na tara a jerin tashoshi.

Kamar yadda wannan zai ba da shawara, Premier Inn yana da fa'ida da martabar iri, sannan Hilton Hotels & Resorts, sannan Holiday Inn.

Dangane da wayar da kan jama'a ta matakin, Premier Inn ya kasance mafi girma ga otal-otal na tattalin arziki, tare da Holiday Inn wanda ke jagorantar tsakiyar kasuwa, Hilton Hotels & Resorts babban sabis na sama da Ritz Carlton a Luxury. Daga cikin alamar homestay, Airbnb ya jagoranci filin ta wata hanya.

Dangane da shirye-shiryen aminci, 40% na duk waɗanda suka amsa sun kasance membobin aƙalla shiri ɗaya, wanda ya kai kashi 64% na matafiya na kasuwanci. Kashi 23 cikin XNUMX na masu amsa Generation Y sun kasance memba. Hilton Honors shine shirin da ya fi shahara, yana kirga kashi XNUMX% na masu amsa, tare da shirye-shiryen OTA - Expedia da hotels.com - na gaba a cikin matsayi.

Sha'awar kasuwar cikin gida ta Burtaniya ga matafiya masu nishadi ya tsaya tsayin daka, tare da kashi 80% na baƙi na hutu sun riga sun yi rajistar zaman gida, ko kuma suna da yuwuwar yin, tare da hutun birni shine mafi mashahuri zaɓi. Matsalolin tsadar da mabukaci ke ji su ma sun kasance wani al'amari, tare da ƙimar kuɗin tuki don yanke shawara.

Bland ya ce: "Masu amfani da kayan abinci suna samun kwanciyar hankali da ra'ayin yin hutu na kasa da kasa, amma yayin da muke ganin wadancan harbe-harbe don balaguron balaguro, kusan ninki biyu na manya da suka yi hutun Burtaniya a watan Janairu - mafi girman abin da ya faru tun farkon sa ido. .

"Ta'aziyya tare da ra'ayin zama a otal-otal da sauran nau'ikan masaukin da aka biya don biyan kuɗi ya yi tsalle sosai yayin da fargabar da Omicron ke jagoranta ya ragu kuma sashin masaukin yana rufewa kan ka'idojin riga-kafi dangane da matakan kwanciyar hankali na mabukaci.

“Abin da ya rage a gani shi ne ko wannan murmurewa za ta dawwama, ko kuma gaggawa ce ta karshe kafin matsalar tsadar rayuwa ta fara ci. Kamar yadda muka gani daga bincikenmu, kimar direba ce ga masu amfani kuma akwai ƙarin abubuwan da ke zuwa gare mu, gami da hauhawar farashin makamashi da yuwuwar tasirin tattalin arziki na yakin Putin akan Ukraine. "

Kasuwar nishaɗin cikin gida ta mamaye sashin yayin bala'in, tare da matsakaicin tafiye-tafiye na nishaɗi 3.8 a cikin shekaru biyu da suka gabata, sabanin tafiye-tafiyen kasuwanci na cikin gida 1.3. bakin teku da hutu ya shahara, saboda ba a samun ƙarin yanayi mai ban mamaki.

Binciken BVA BDRC ya gano cewa amincewar tafiya yana karuwa, tare da 47% na masu amfani da Burtaniya suna farin cikin yin balaguron balaguron cikin gida da za a yi cikin 'yan watanni kuma 32% don tafiya yanzu. Yayin da baƙi suka ji daɗin zama a otal, sun kuma fara komawa biranen. Duban niyyar nan gaba na watanni 12 masu zuwa, 47% suna shirin hutun birni, yayin da 34% ke son ziyartar wani yanki ko jan hankali kuma 32% na nufin ziyartar abokai ko dangi.

Bland ya ce: "Da yawa a cikin sashin suna jin cewa, da zarar balaguron kasa da kasa ya zama tabbatacce, masu siye za su koma ga tsohon tsari kuma su koma neman ranar bazara. Madadin haka muna iya ganin cewa kasuwannin cikin gida sun wuce barkewar cutar kuma, tare da ƙarin tasirin damuwa game da farashi da tasirin balaguron balaguron yanayi, na iya kasancewa cikin kwanciyar hankali.

"Don ci gaba da jawo hankalin baƙi, otal-otal dole ne su fahimci cewa ba su da kasuwa mai kama, amma dole ne su yi gasa, idan ba a yanayin ba, to ƙima da gogewa, yayin da masu siye ke neman yin amfani da lokacinsu da kuɗinsu."

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Shafin Farko