Lemonada Media yana kan manufa don rage tsotsa rayuwa

A KYAUTA Kyauta 4 | eTurboNews | eTN
Avatar na Linda Hohnholz
Written by Linda Hohnholz

Lemonada Media, cibiyar sadarwa ta podcast da ke gabatar da bil'adama ba tare da tacewa ba, ta sanar a yau cewa ta tara dala miliyan 8 a cikin jerin A (zagaye na biyu) tallafin da BDMI ke jagoranta, wani reshe na kamfanin watsa labarai, ayyuka da kuma kamfanin ilimi Bertelsmann. Hakanan an haɗa su a cikin wannan zagayen akwai Madison Wells, Greycroft, Spring Point Partners LLC, Intuition Capital, da Owl Capital Group. Sabbin masu saka hannun jari da na yanzu sun haɗa da Wenda Millard, mataimakiyar shugabar MediaLink, da Stephanie Hannon, CTO don yaƙin neman zaɓe na Hillary Clinton na 2016, da kuma Blue Collective, babban mai saka hannun jari na Lemonada kuma mafi yawan masu saka hannun jari a waje har zuwa yau.    

Jessica Cordova Kramer da Stephanie Wittels Wachs ne suka kafa tare, manufar Lemonada ita ce gabatar da ingantattun labarai na mutum-mutumi waɗanda ke haskaka bambance-bambancen ƙwarewar ɗan adam kuma suna sa mu duka mu ji mu kaɗai. Lemonada yana shiga shekara ta uku na aiki tare da haɓakar slate na asali guda 20 na asali, yana kaiwa miliyoyin masu sauraro kowane wata. A cikin 2021, Lemonada ya ninka kuɗin shiga sau uku, ya ƙara sabbin nunin 10, ƙira da alamar kasuwanci a cikin ɗakin studio na gaskiya mai jiwuwa (BEING Studios) wanda tsohon sojan TV na gaskiya Kasey Barrett ke jagoranta, tare da ƙirƙirar shirye-shirye na asali kamar Rubuce-rubuce tare da Jay Ellis' Black Bar Mitzvah da Gaskanta. Ta tare da gidan wallafe-wallafen Spiegel & Grau, wanda aka ƙaddamar a saman ginshiƙan kwasfan fayiloli. Har ila yau, cibiyar sadarwar tana da ido a kan ci gaba da fadada duniya, bayan da aka nuna lambar 1 a Turai tare da In Giro con Fra (Italiya) da kuma As Ni tare da Sinéad (Ireland).

"Duk wanda ke aiki da Lemonada yana tashi daga gado da safe don taimakawa duniya ta zama wuri mafi kyau. Wannan tallafin zai ba da damar mu mai zaman kanta, bambance-bambancen, jagorancin mata, hanyar sadarwa ta farko da za ta haɓaka ba wai kawai haɓaka slate ɗinmu ba, har ma don faɗaɗa ƙungiyarmu, haɗin gwiwa da ƙungiyoyi, da al'ummar mahalicci," in ji Shugaba na Lemonada Cordova Kramer. "Bugu da ƙari ga KPI ɗin mu game da masu sauraro da kudaden shiga, manufa ɗaya a wannan lokacin shine a sa ido sosai kan bambancin, tare da niyyar isa ga sabbin masu sauraro a Amurka da bayan."

"Wannan lokaci ne mai ban sha'awa ga Lemonada, yana barin ma'aikatanmu, masu masaukin baki da abokan haɗin gwiwarmu su ci gaba da yin sabbin abubuwa, isa ga manyan masu sauraro tare da kwasfan fayiloli, da kuma nemo hanyoyin da za mu haɗa al'ummarmu a cikin raye-raye da abubuwan da suka faru," in ji Babban Jami'in Ƙirƙirar Wittels Wachs. "Ƙarin kwasfan fayiloli, i, amma kuma haɓaka isar mu da kawo ƙarin ƙwarewa da ma'aikata daban-daban a cikin hanyar sadarwar, da ƙarin haɗin gwiwa tare da samfuran waɗanda kuma ke neman sanya rayuwa ta ragu tare da mu."

An kafa Lemonada a cikin 2019 bayan Jess (mai gabatarwa na farko tare da Crooked Media) & Steph (mawallafi, 'yar wasan kwaikwayo ta murya da darektan wasan kwaikwayo) sun haɗu kan koyo sun rasa 'yan'uwansu ƙaunatattun su ga abubuwan maye. Podcast na farko na kamfanin, Ranar Ƙarshe, ya ba da tarihin rikicin opioid a Amurka ta hanyar zurfafawa a ranar ƙarshe ta rayuwar Stefano Cordova Jr., kuma ta samo asali don ɗaukar ƙarin ra'ayi game da rikice-rikicen annoba. Yayin ƙirƙirar wannan jerin, Wittels Wachs da Cordova Kramer sun ga dama mai faɗi don sanya rayuwa ta ragu, kwasfan fayiloli guda ɗaya a lokaci guda, ta hanyar gina hanyar sadarwa. Yanzu-41 mutum na cikakken lokaci ma'aikatan sun mayar da hankali a NYC, LA, Twin Cities da kuma aiki sassauki a fadin kasar.

“BDMI ya sami ƙwarin gwiwa ta saurin haɓakar Lemonada, murya ta musamman a kasuwa, da kuma ikon ƙirƙirar abun ciki mai inganci akai-akai waɗanda masu sauraro ke sha'awarsu. Lemonada yana kawo canji mai kyau a cikin rayuwar mutane da gina kasuwanci mai nasara yayin yin ta, "in ji Keith Titan, Abokin Hulɗa a BDMI.

"Madison Wells ta yi farin cikin saka hannun jari a wani kamfani mai kafafan yada labarai na mata wanda ya sadaukar da kansa don ba da labarai masu sauya rayuwa cikin nishadantarwa da ke kara inganta rayuwa a hanya. Muna raba mahimman dabi'u a cikin ba da labari kuma wannan abin ban mamaki ne," in ji Gigi Pritzker, wanda ya kafa kuma Shugaba na Madison Wells. Titan da Pritzker za su shiga cikin Hukumar Gudanarwar Lemonada, tare da Wittels Wachs, Cordova Kramer, da Michael Buman.

"Mun san Jess da Steph da ƙungiyar Lemonada, kuma abin da muke sha'awar shi ne Lemonada kasancewa mai ƙarfi ta hanyar sadarwa ta farko tare da babban abun ciki, haɗe tare da yuwuwar ta zama ainihin ma'ana a cikin rayuwar mutane masu yawa. na masu sauraro. Mai yuwuwa sunan gida, "ya hannun Alan Patricof, wanda ya kafa abokan haɗin gwiwar Greycroft wanda ya saka hannun jari a cikin Wondery, Veritonic, Sonora, Podsights da kuma yawan sauran farawar sauti-centric.

 

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Avatar na Linda Hohnholz

Linda Hohnholz

Edita a shugaba don eTurboNews bisa ga eTN HQ.

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