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Jamaica Blitz akan Kasuwannin Duniya: Sabuntawar Ministan Yawon shakatawa na hukuma

Prisananan Kamfanoni Masu Yawon Bude Ido da Manoma Sun karɓi Manyan Boost A Underarƙashin ativeaddamarwar REDI II ta Jamaica
Ministan yawon bude ido na Jamaica Hon. Edmund Bartlett
Written by Linda S. Hohnholz

Ministan yawon bude ido na Jamaica, Hon. Edmund Bartlett, ya gabatar da sabuntawa kan fannin yawon bude ido ga majalisar. Ga bayanin nasa.

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  1. Masana'antar yawon shakatawa ta Jamaica tana ci gaba da bunƙasa a hankali ta wata babbar hanya kuma buƙatun samfuranmu da aka sake ƙirƙira ya kai kowane lokaci.
  2. Babu inda wannan ya fi bayyana kamar yadda kasuwanninmu na mako biyar suka yi nasara sosai wanda ya kai mu daga Amurka da Kanada zuwa Gabas ta Tsakiya da Ingila.
  3. Amsar ta kasance na kwarai da gaske.

Ya riga ya bayyana a cikin lambobi cewa sabon tsarin mu na sadaukarwar yawon shakatawa, wanda aka haife shi daga la'akari da cutar ta COVID-19, yana biya. Alkaluman masu zuwa suna hawa, jigilar jiragen sama don lokacin hunturu yana da kyau, kuma za a dawo da balaguron balaguro a duk tashoshin jiragen ruwa kafin shekara ta ƙare.

Masu zuwa daga shekara zuwa yau sun kai miliyan 1.2, kuma tun lokacin da aka dawo da jigilar ruwa a watan Agusta, mun yi maraba da fasinjoji sama da 36,000, yayin da abin da muke samu ya kai dalar Amurka biliyan 1.5.

Jamaica yana kan hanyoyinsa na farfadowa. An kiyasta masu zuwa 2021 masu zuwa sun karu da kashi 41% a kowace shekara, kuma shekara zuwa yau mun dawo da kusan rabin kasuwancin da aka dakatar da 2019.

Labari mai dadi shine cewa Disamba yawanci wata ne mai ƙarfi a gare mu, kuma yana farawa lokacin babban lokacin lokacin da farashin ya yi girma, don haka wataƙila za mu iya saduwa da hasashen mu na baƙi miliyan 1.6 da sama da dalar Amurka biliyan 2 na samun kuɗi.

A karshen shekarar 2022, ana sa ran adadin masu ziyara na Jamaica zai kai miliyan 3.2, tare da fasinjoji miliyan 1.1, yayin da bakin haure ya kai kusan dala miliyan 2.1, yayin da ake hasashen samun kudin shiga zai kai dalar Amurka biliyan 3.3.

Ya zuwa karshen shekarar 2023, ana sa ran adadin masu ziyara na Jamaica za su kai miliyan 4.1, tare da fasinjojin da ke cikin jirgin ruwa sun kai miliyan 1.6, masu zuwa da suka tsaya sun kai miliyan 2.5 kuma suna samun dalar Amurka biliyan 4.2.

Ya zuwa karshen shekarar 2024, ana hasashen za mu zarce alkaluman mu kafin barkewar annobar tare da yawan bakin haure miliyan 4.5 da kuma kiyasin samun kudaden musaya na kasashen waje na dalar Amurka biliyan 4.7.

Sauran ingantattun labaran masana'antu waɗanda ke ba da misalin wannan ƙwaƙƙwaran farfadowa don yawon buɗe ido:

  • Kashi 90% na ayyukan saka hannun jari kafin barkewar annoba sun kasance a wurinsu.
  • Ana ci gaba da ayyukan raya otal sama da goma sha biyu.
  • Karin dakuna 5,000.
  • Ci gaba da ci gaba a ko'ina cikin yankuna daban-daban na tsibirin.
  • Dawo da ayyukan tafiye-tafiye a duk tashoshin jiragen ruwa na tsibirin nan da farkon Disamba

Da yake taɓa ɗan taƙaitaccen jigilar jigilar ruwa, biyo bayan dakatarwar ta kusan watanni 20, Falmouth ta yi maraba da jirgin ruwanta na farko a ranar Lahadi - Princess Emerald na Carnival, tare da fasinjoji 2,780 da ma'aikatan jirgin.

Ana sa ran Celebrity Equinox, Aida Diva da Crystal Serenity za su koma Falmouth a karshen wannan watan. Jirgin ruwan tutar Disney Cruise Lines Disney Fantasy an shirya ya ziyarta a watan Disamba.

Zuwan Gimbiya Emerald ya ba da dama don ƙaddamar da laushi na Ƙauyen Artisan a Hampden Wharf tare da masu sana'a 10. Maziyartan jirgin ruwa sun karɓe shi sosai. Asusun Haɓaka Balaguro na Dala miliyan 700 (TEF) - ƙauyen da aka ba shi jigo ne don ba da labarin Falmouth kuma yana ba jama'ar Jamaica da baƙi damar raba abinci, abin sha, fasaha, fasaha, da al'adu na gida.

Ya zama wani ɓangare na babban aikin Haɓaka Wharf na Hampden kuma zai kasance farkon jerin ƙauyukan Artisan waɗanda za su kasance a wuraren shakatawa a cikin tsibirin.

Nasarar nasarorin da kasuwanninmu na duniya suka samu, tabbas zai taimaka mana wajen cimma wannan manufa idan ba ta zarce ta ba.

Na yi imani da wannan tabbataccen sake dawowa da haɓaka buƙatun Brand Jamaica ya samo asali ne saboda nasarar ƙoƙarin da muka yi na maido da amincewar matafiya a Destination Jamaica.

Ka'idojin lafiyarmu da amincinmu, Hanyoyi masu jujjuyawa, Kulawar Jama'a, da yawan allurar rigakafi (wasu kashi 60%) a cikin ma'aikatan yawon buɗe ido suna ba wa baƙi tabbacin samun amintaccen hutu, amintacce kuma mara nauyi.

Ina so in bayyana wasu daga cikin muhimman sakamakon tafiye-tafiyen da na yi a baya-bayan nan, tare da wasu manyan jami’an yawon bude ido, zuwa manyan kasuwanninmu na asali da kuma yadda muka shiga kasuwar da ba ta gargajiya ta Gabas ta Tsakiya ba, inda muka nemi inganta bakin haure da masu shigowa. bunkasa zuba jari a fannin yawon bude ido.

Kasuwancin Amurka & Kanada Blitz

Mun kaddamar da blitz tare da jerin tarurruka tare da shugabannin masana'antar balaguro, kafofin watsa labaru da sauran masu ruwa da tsaki a cikin manyan kasuwanninmu guda biyu, Amurka da Kanada. Na yi farin cikin bayyana cewa haɗin gwiwarmu tare da manyan abokan hulɗar yawon shakatawa a kasuwannin biyu yana da fa'ida sosai.

Akwai damuwa masu alaƙa da COVID-19 kuma muna son tabbatar da abubuwan yawon buɗe ido cewa Jamaica ta kasance wuri mai aminci.

Ka'idojin mu suna kan aiki don tabbatar da cewa baƙi za su iya zuwa tsibirin, zuwa abubuwan jan hankali namu kuma su sami ingantacciyar gogewar Jamaica cikin aminci da kwanciyar hankali. Duk da waɗannan damuwa, duk da haka, amincewa da Jamaica ya kasance mai ƙarfi sosai.

Shugabannin manyan kamfanonin jiragen sama na duniya, American Airlines, sun tabbatar mana da cewa nan da watan Disamba, tsibirin zai rika zirga-zirgar jiragen sama har 17 a kowace rana, yayin da bukatar inda za a tashi.

Har ila yau, sun yi nuni da cewa, Jamaica ita ce ta kan gaba a yankin Caribbean a tsakanin masu sayen kayayyaki a kan faffadan dandali na Vacations na jiragen sama na Amurka, kuma sun tabbatar da cewa za su yi amfani da sabbin jiragen nasu, manya-manyan faffadan jirage kirar Boeing 787, kan manyan hanyoyi da dama zuwa Jamaica daga watan Nuwamba.

Kamfanin jiragen sama na Southwest Airlines, daya daga cikin manyan kamfanonin jiragen sama a Amurka kuma babban kamfanin jigilar kaya mai rahusa a duniya, ya tabbatar wa tawagarmu cewa ayyukan jirginsu zuwa Montego Bay a cikin watanni masu zuwa sun yi kusa da matakan rikodin bala'in 2019 kafin barkewar cutar, wanda ke nuna karuwar bukatar. don zuwa Jamaica ta matafiya na Amurka.

Kudu maso yamma yana tafiyar da jirage marasa tsayawa tsakanin manyan filayen jirgin saman Amurka na Houston (Hobby), Fort Lauderdale, Baltimore, Washington, Orlando, Chicago (Midway), St. Louis da Montego Bay.

Expedia Inc., babbar hukumar tafiye-tafiye ta kan layi a duniya kuma babbar mai samar da kasuwancin yawon buɗe ido ga Jamaica, ta ce bayanansu a fili ya nuna a sarari ɗaki mai ban sha'awa da haɓakar fasinja tare da ma'auni biyun sun zarce lokaci guda a cikin 2019. Sun kuma lura cewa Amurka ta rage. babban kasuwar asalin neman asalin Jamaica.

Kasuwar tushen mu ta biyu mafi girma, Kanada, za ta isar da jirage marasa tsayawa 50 a mako zuwa tsibirin. Jirgin, wanda ya fara a ranar 1 ga Nuwamba, Air Canada, WestJet, Sunwing, Swoop da Transat za su yi aiki tare da ayyukan kai tsaye daga garuruwan Kanada na Toronto, Montreal, Calgary, Winnipeg, Hamilton, Halifax, Edmonton, St. John's, Ottawa, da Moncton.

Littattafan gaba suna shawagi a kusan kashi 65% na matakan 2019 kuma hawan jirgin sama don lokacin hunturu yana kusan kashi 82% na matakan 2019 tare da kusan kujeru 260,000 a kulle. na tsawon watanni da dama rufe balaguron kasa da kasa.

Kamfanin Carnival, layin jirgin ruwa mafi girma a duniya, ya himmatu wajen aika jiragen ruwa 110 ko sama da haka (fasinjojin jirgin ruwa 200,000), ta nau'ikansa daban-daban, zuwa tsibirin tsakanin Oktoba 2021 da Afrilu 2022.

Yayin da Royal Caribbean International, layin jirgin ruwa na biyu mafi girma a duniya, ya koma Jamaica a watan Nuwamba na wannan shekara. Har ila yau, masu gudanar da safarar ruwa sun sake nanata kwakkwaran sha'awar daukar dubunnan jama'ar Jamaica aiki a fadin ayyuka da dama kuma suna jiran gyare-gyaren tsarin gwamnati don tabbatar da hakan.

Kasuwar Gabas ta Tsakiya Blitz

Zuba jari zai taka muhimmiyar rawa wajen farfado da yawon bude ido ta hanyar samar da kudaden da ake bukata don ginawa da inganta ayyukan da ke da muhimmanci ga ci gaba da bunkasa karfin yawon shakatawa.

Ziyarar da muka kawo a Gabas ta Tsakiya ta ba mu damar yin la'akari da damammaki na FDI a fannin yawon shakatawa namu tare da inganta tattaunawa da aka fara a watan Yuni tare da Ministan yawon bude ido na Saudi Arabiya, Mai girma Ahmed Al Khateeb, da nufin sauƙaƙe haɗin gwiwa da saka hannun jari a cikin yawon shakatawa da yawon shakatawa. sauran muhimman wurare.

Ziyarar mu ta farko ita ce Hadaddiyar Daular Larabawa (UAE) a Bikin Baje kolin Duniya na Dubai 2020. An nuna Jamaica tare da kyakkyawan rumfar da ke nuna sabbin kayayyaki da sabbin abubuwa da za a nufa a karkashin taken: "Jamaica ta Sa shi Motsa." Rufin yana da yankuna bakwai, waɗanda ke ba baƙi damar sanin abubuwan gani, sautuna da ɗanɗano na Jamaica, kuma su ga yadda ƙasarmu ke motsa duniya kuma tana aiki azaman hanyar haɗin gwiwa.

Ina alfaharin raba cewa an sanya sunan rumfarmu mai ɗaukar hankali ɗaya daga cikin 'mafi kyau' a Expo na Duniya 2020 ta reshen ITP Media Group, Time Out Dubai.

Tafiya ta Dubai ta ba mu damar da za mu bi diddigin tattaunawa tare da masu gudanarwa daga TUI, daya daga cikin manyan masu gudanar da yawon shakatawa da abokan tarayya a bangaren rarraba masana'antar yawon shakatawa.

TUI ta tabbatar da sake dawo da zirga-zirgar jiragensu da jiragen ruwa zuwa Jamaica, tare da ayyukan jigilar ruwa da aka shirya farawa a watan Janairu 2022. Kamfanin ya bayyana shirye-shiryen jigilar gida a Montego Bay da hada kira zuwa Port Royal a kan jadawalin balaguron balaguro. Muna sa ran samun kira biyar daga Janairu zuwa Afrilu 2022 a Port Royal. A yayin tattaunawa da TUI, shugabannin kamfanin sun ba da shawarar cewa bayanansu ya nuna cewa bukatar safarar ruwa ta yi yawa, kuma sun yi nasarar riƙe littattafan da aka soke. Sun kuma raba cewa karfin iska na wannan lokacin hunturu zai zama 79,000, wanda shine kawai 9% kasa da alkalumman hunturu na pre-COVID.

Yayin da muke Dubai, mun kammala jerin muhimman tarurrukan saka hannun jari na jiragen ruwa tare da DP World, daya daga cikin manyan tashoshin jiragen ruwa da kamfanonin sarrafa kayayyaki na ruwa, mai tushe a UAE. A cikin kwanaki uku na tarurruka, mun tattauna sosai game da zuba jari a tashar jiragen ruwa ta Port Royal Cruise da kuma yiwuwar jigilar gida. Mun kuma tattauna ci gaban cibiyar dabaru, jigilar kayayyaki da yawa na Vernamfield da aerotropolis da sauran saka hannun jari na ababen more rayuwa.

Kamfanin DP World ya ƙware a kan kayan masarufi, sabis na ruwa, ayyukan tashar tashar jiragen ruwa da yankunan ciniki cikin 'yanci. Tana ɗaukar wasu kwantena miliyan 70 waɗanda kusan tasoshin ruwa 70,000 ke kawowa kowace shekara, wanda yayi daidai da kusan kashi 10% na zirga-zirgar kwantena na duniya wanda aka kiyasta tashoshi 82 na ruwa da na cikin gida da ke cikin ƙasashe sama da 40.

Mun fara tattaunawa tare da manyan wakilan kamfanin jiragen sama na Emirates, don gabatar da sabis na musamman tsakanin Dubai da Jamaica, a bikin ranar Jamaica a Expo 2020, Dubai a cikin Fabrairu 2022. Emirates ita ce jirgin sama mafi girma a cikin UAE, da Gabas ta Tsakiya gaba ɗaya, yana aiki. sama da jiragen sama 3,600 a kowane mako.

Bugu da ƙari, muna sa ran ƙarin tattaunawa a cikin mahallin dabarun wurare da yawa da ake tsarawa a arewacin Caribbean don ba da damar kyakkyawar haɗin gwiwa na Emirates da sauran abokan tarayya a Gabas ta Tsakiya.

Mun kuma gana da hukumar kula da yawon bude ido ta Hadaddiyar Daular Larabawa don tattaunawa kan hadin gwiwa kan zuba jarin yawon bude ido daga yankin, shirin yawon bude ido na Gabas ta Tsakiya, da hanyar shiga arewacin Afirka da Asiya da kuma saukaka zirga-zirgar jiragen sama.

Bugu da ƙari, an gudanar da tarurruka tare da masu gudanarwa na EMAAR, wanda za a iya cewa shine mafi girma kuma mafi girma na baƙo da kuma Ƙirar Gida / Al'umma a Gabas ta Tsakiya; DNATA, babban ma'aikacin balaguro guda ɗaya a cikin UAE da TRACT, ma'aikacin yawon shakatawa mai ƙarfi a Indiya.

Tafiyarmu zuwa UAE ta ƙare da kyakkyawan sakamako. An gudanar da bikin bayar da lambar yabo ta balaguron balaguron balaguron balaguron balaguron na bana a Dubai, kuma Jamaica ta ci gaba da yin galaba a kan “Manufar Jagorancin Caribbean” da kuma ‘Mazaunin Jagoran Jirgin Ruwa na Caribbean,’ yayin da Hukumar Kula da Yawon Ƙwallon Ƙasa ta Jamaika ta kasance mai suna ‘Hukumar Kula da Balaguro ta Ƙasar Caribbean. 

Mun kuma yi nasara a cikin sabbin nau'ikan guda biyu: 'Jagorancin Balaguron Balaguro na Kareniya' da 'Masamar Jagorancin Halitta na Caribbean.' 'Yan wasa da yawa a cikin masana'antar yawon shakatawa na gida suma sun fito a matsayin manyan masu nasara.

Daga Hadaddiyar Daular Larabawa, mun doshi birnin Riyadh na kasar Saudiyya, inda muka tattauna da shuwagabannin kamfanin jiragen saman Saudiyya. Na yi farin cikin raba wannan shirin yana cikin jirgin ƙasa don haɓaka haɗin kai tsakanin Gabas ta Tsakiya da Caribbean.

Babban dabarar ita ce a sa Jamaica ta zama cibiyar haɗin kai daga Gabas ta Tsakiya zuwa Caribbean, Amurka ta Tsakiya, Kudancin Amurka da yankunan Arewacin Amurka. Wannan zai sanya Jamaica a matsayin cibiyar haɗin kai tsakanin Gabas da Yamma.

Muna da kwarin gwiwa cewa za mu ga sakamako daga wannan a takaice kamar yadda kamfanonin jiragen sama biyu da muka yi magana sun nuna sha'awar ci ga Caribbean da kuma, fiye da haka, Latin Amurka.

Zagayen ayyukan tallace-tallace tare da manyan abokan yawon shakatawa da kayan aiki a Gabas ta Tsakiya sun yi matukar amfani kuma babu shakka zai haifar da samar da sabbin saka hannun jari da kasuwanni da bude manyan kofofin.

UK Market Blitz

Yunkurin da muka yi zuwa kasuwanninmu mafi girma na uku, United Kingdom (Birtaniya), don ƙarfafa masu shigowa ya tabbatar da cewa yana da fa'ida daidai gwargwado kuma ya ƙare kasuwanninmu na duniya blitz.

Na jagoranci wata babbar tawaga daga ma’aikatar yawon bude ido da hukumar yawon bude ido ta Jamaica (JTB) zuwa kasuwar balaguro ta duniya, daya daga cikin manyan nune-nunen yawon bude ido na kasa da kasa a duniya, wanda aka gudanar a Landan daga ranar 1 zuwa 3 ga Nuwamba.

Mun sami kyakkyawar hulɗa tare da manyan abokan aikinmu a Burtaniya kuma mun tabbatar musu da shirye-shiryen Jamaica a gare su da amincinmu a matsayin makoma, tare da ƙasa da kashi ɗaya cikin ɗari na COVID-19 akan hanyoyin Resilient.

Yayin da muke Kasuwar Balaguro ta Duniya, mun sadu da manyan jami’an kamfanin Amadeus, wani kamfanin fasahar balaguro na duniya da ke nahiyar Turai, wanda ya sanar da mu cewa ranar 30 ga watan Satumba na fitar da sabon fim din James Bond mai suna No Time to Die, wanda ke da fage da yawa da aka harba a ciki. Jamaica, tana taimakawa wajen tuƙi sha'awar zuwa Jamaica, musamman a Burtaniya.

Jamaica ita ce gidan ruhaniya na Bond, tare da Ian Fleming ya rubuta litattafan Bond a gidansa, "Goldeye." Fim ɗin Bond Dr. No da Live da Let Die suma an yi fim ɗin anan. Don Babu Lokacin Mutuwa, masu yin fim sun gina gidan bakin teku na Bond a San San Beach a Port Antonio.

Sauran abubuwan da aka yi fim a Jamaica sun haɗa da haduwarsa da abokinsa Felix da saduwa da sabon 007, Nomi. Jamaica kuma ta ninka don kallon wuraren Cuba na waje.

Bugu da kari, shuwagabannin Amadeus sun lura cewa suna ganin babban bincike da kuma tanadin sha'awa da kuma bukatu na zuwa Jamaica a Burtaniya kuma sun danganta hakan ga aikin ma'aikatar yawon shakatawa da jama'arta na Hukumar Kula da Yawon shakatawa ta Jamaica (JTB) tare da maɓalli. abokan tarayya a kasuwa.

Daga baya a wannan watan za mu fara samun aƙalla jirage 17 a kowane mako daga Ƙasar Ingila, wanda zai dawo da tsibirin zuwa kusan kashi 100 cikin XNUMX na kujerun jiragen sama yayin da lambobin yawon shakatawanmu ke sake dawowa.

TUI, British Airways da Virgin Atlantic su ne kamfanonin jiragen sama guda uku da ke jigilar fasinjoji tsakanin Burtaniya da Jamaica tare da TUI na zirga-zirgar jirage shida a mako, Virgin Atlantic na kara tashi zuwa biyar a mako sannan British Airways na aiki biyar a mako. Jiragen sun kare daga London Heathrow, London Gatwick, Manchester da Birmingham. Bayan haka, mai yiwuwa mu ga ƙarin canje-canjen jadawalin yayin da ƙungiyoyinmu ke ci gaba da tattaunawa da masu ruwa da tsaki.

A cikin labarai daga kasuwanninmu na Turai, jirgin saman na uku mafi girma na Turai, Eurowings, ya yi tashin farko daga Frankfurt, Jamus, zuwa Montego Bay a ranar 4 ga Nuwamba, tare da fasinjoji 211 da ma'aikatan jirgin.

Jamus ta kasance kasuwa mai ƙarfi a gare mu, tare da baƙi 23,000 daga wannan ƙasa suna zuwa gaɓar tekunmu a cikin 2019 kafin barkewar cutar. Wannan jirgin daga Jamus zai taimaka a cikin aikinmu na ƙara yawan baƙi masu shigowa daga Turai, wanda ƙungiyara ta kasance da himma.

Sabon sabis ɗin zai tashi sau biyu a mako-mako zuwa Montego Bay, yana tashi daga Laraba da Asabar, kuma zai haɓaka damar shiga tsibirin daga Turai. Bugu da kari, kamfanin jirgin sama na shakatawa na Switzerland, Edelweiss, ya fara sabbin jiragen sama na mako-mako zuwa Jamaica yayin da Condor Airlines ya sake fara jigilar kusan mako biyu tsakanin Frankfurt, Jamus, da Montego Bay a watan Yuli.

Ko shakka babu yawon bude ido shi ne bugun zuciyar tattalin arzikin kasar Jamaica kuma shi ne abin da zai ba mu damar murmurewa cikin sauri. Wadannan nasarorin da muke samu a fannin yawon bude ido kusan tabbas za su sake karuwa don amfanin duk wanda abin ya shafa - jama'ar Jamaica, abokan yawon bude ido da kuma maziyartanmu.

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Linda S. Hohnholz

Linda Hohnholz ta kasance babban edita don eTurboNews tsawon shekaru.
Tana son yin rubutu kuma tana mai da hankali ga cikakkun bayanai.
Har ila yau, ita ce ke kula da duk abubuwan da ke cikin ƙima da fitarwa.

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