Ta yaya za a sake gina Yawon shakatawa tare da Siyasa? Ofishin Jakadancin Ba Zai yiwu ba?

Max Haberstroh
Written by Max Haberstroh

Sake Gina Tafiya Bayan Covid-19 ita ce tambayar da mai ba da shawara kan yawon shakatawa na Jamus Max Haberstroh ya yi.
Yana jin la’akari da samun ƙarfi mai ƙarfi bayan barkewar cutar shine mabuɗin don sake ginawa.

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  • Tasirin zamantakewar al'umma, muhalli da tattalin arziƙi akan tushen da kasuwannin da aka ƙaddara da duka al'ummomin su da (masu yuwuwar) masu masaukin baki da baƙi;
  • Ƙididdigar Tafiya & Yawon shakatawa, matakin mahimmancinsa ga wurinmu, da kuma yadda ƙarfin Yawon shakatawa ke haɗe da ɓangarori da masana'antu masu alaƙa;
  • Daidaita tsarin siyasa don haɓaka Balaguro & Yawon shakatawa a matsayin fitaccen masana'antar sabis, kuma don amfana daga Yawon shakatawa azaman saitin kayan aikin sadarwa, don haɓaka alamar laima da hoton wurin/makomar gaba ɗaya - azaman wuri rayuwa, aiki, saka jari, da tafiya.

Balaguro & Yawon shakatawa shine masana'antar da aka sadaukar don tabbatar da mafarkai, waɗanda ke jagorantar burin mutane akan hanyar zuwa tafiya kyauta, jin daɗin nishaɗi da nishaɗi, wasanni da kasada, fasaha da al'adu, sabbin fahimta da ra'ayoyi. Shin waɗannan ba manyan kaddarorin da ke sa rayuwar ɗan adam ta fi ƙima ba? Shin Balaguro & Yawon shakatawa, don haka, ba ya samun sautin farko a matakin gida, yanki, na ƙasa, da na duniya waɗanda ke kare haƙƙin ɗan adam kuma suna ƙarfafa ayyukan ɗan adam? 

A lokacin magudi, yaudara, labarai na karya, populism, da maganganun ƙiyayya, yawon buɗe ido yana ba da matakin kerawa, yana haifar da yanayi da kyakkyawa, zane-zane da manyan abubuwan musamman na al'adun duniya da '' Disney '' duniyoyin '' na biyu ''. Babu buƙatar yin aljanu da wucin gadi kwata -kwata: Duk da haka, ba tare da yin watsi da wucin gadi ba, yawon buɗe ido yana nufin 'ingantacce' - kuma muna sane: Gaskiya, watau jin rashin yaudara, ana iya samun sa a cikin 'masu gaskiya 'duniyar kayan aikin da aka yi wahayi zuwa gare su ta zuciya - da' fasaha ', sabili da haka an sadaukar da su ga kyakkyawan manufa na' Gaskiya, Kyakkyawa da Kyau '.

Kodayake an rarrabasu zuwa 'yan dubban' babban kifi 'da miliyoyin ƙananan kamfanoni da masu zaman kansu (SME) kamfanoni masu zaman kansu da cibiyoyin jama'a, Balaguro & Yawon shakatawa yana alfahari da kasancewa babbar masana'anta a duniya-ta rayayye masu rai da himma don hidima da samar da abubuwan tafiye -tafiye masu kayatarwa. Bugu da ƙari, Yawon shakatawa har ma yana ɗaukar kansa a matsayin masana'antar zaman lafiya ta farko. Shin wannan ya san kowa a wajen fannin? Shin Balaguro & Yawon shakatawa yana zuwa ga wannan kyakkyawan darajar?

Wahayin tafiya duniya sau ɗaya ya zuga Thomas Cook don shirya rangadin kunshin farko. Shekaru da yawa bayan haka, hangen nesa na yin tafiya cikin 'yanci kan iyakoki ya zama vector wanda ya haifar da zanga -zangar ranar Litinin ta Gabashin Jamus. Hadin gwiwa tare da shuwagabannin duniya masu son 'yanci,' aikin mutane ba zai yiwu ba 'a ƙarshe yana haifar da komai ba tare da rushewar gwamnatocin' yan gurguzu da faɗuwar bango ba! Wannan juyi ne! Nau'i iri ɗaya yana da wuyar maimaitawa.

A madadin, duk da haka, tsoffin alamu suna sake fitowa: Lallai, mun canza daga Yaƙin Cacar Zuwa Zaman Lafiya, da sanin cewa wannan bai wuce yaƙi ba. Shin abin da muke so kenan?

Bayan faɗuwar katangar, damar da damar dama kamar shimfidawar yanayi, shirye don ɗauka. Tarayyar Soviet ta wargaje, Rasha ta shiga rudani, amma duk da haka Shugaba Yeltsin, mai cin amanar ƙasa, ya nuna kansa mai ƙarfi don hana juyin mulki. Shekaru goma bayan haka wanda ya gaje shi Putin, gaba ɗaya ba a ɗauke shi a matsayin "dimokuraɗiyya mara aibi" (duk da ƙimar gaggawa ta tsohon shugabar gwamnatin Jamus Schröder), ya yi magana a cikin majalisar ta Bundestag ta Jamus kuma an yi ta murna a duk ɓangarorin. An wargaza Yarjejeniyar Warsaw, amma NATO, tana ɗokin sakin mutanen Gabashin Turai daga mafarkin 'barazanar Rasha', ta ɗauki lokaci ta gaban goshi kuma ta faɗaɗa gabas. Rasha ta ji an kayar da ita, kuma an yi watsi da karuwar wayar da kan ta don kasancewa cikin Turai. Hadin gwiwar kasashen yamma ya nuna kansa da manufa ta soji amma bai da hangen nesa a siyasance. A yau, maimakon ba da nama ga ruhun asali na haɗin gwiwar Turai da Rasha, zai fi kyau mu kula da faɗaɗa Rasha.

Wace dama ce aka rasa a farkon 1990s don 'kusantar da sabuwar duniya mai ƙarfin hali': don buɗe Rasha zuwa Turai da Yamma da jefa duk waɗannan ɓatattun kayan Yaƙin Cacar Baki daga tsarin gurɓataccen tsarin gurɓataccen siyasa. "NATO ta tsufa" - shin yana da mahimmanci, tunda Trump ne kawai ya faɗi hakan? -

Wace dama ce shugabanin hangen nesa suka rasa a matakin jihohi, gwamnati da manyan 'yan kasuwa don nuna hangen nesa da himma, da yin magana? Wace irin dama ce ta Balaguro & Yawon shakatawa, babbar masana'antar zaman lafiya a duniya, don barin hasumiyar ƙwararrun masu ruwa da tsaki na masu ruwa da tsaki don sanya ta zama hasumiyar hasken duniya: don ƙaddamar da roƙon haɗin gwiwa mai ƙarfi, yin sulhu tsakanin manyan ƙungiyoyin ƙetare na manyan masu yanke shawara, shirya abubuwan al'adu da al'adu, taimakawa ƙarfafa amincewa da amincewa da juna da aika saƙonni masu ƙarfi na Zaman Lafiya ta hanyar Yawon buɗe ido ga mutanen da ke cikin tashin hankali?

Alas, wata dama ta siyasa irin wannan ta shuɗe, kuma ra'ayoyin da aka tsara don juyawa zuwa mafi kyau an hana su ko ba a ji su ba.

“Da farko kalmar ita ce”: Akwai ƙoƙarin a zamanin yau - wani lokaci ana shakkar yadda suke, da yarda - don sake suna kalmomin da aka saba: Don haka, mai sauƙin 'mai masaukin' ya kasance aƙalla an haɓaka haɓakar harshe zuwa 'mai sarrafa sauti'. Idan an mai da hankali kan 'resonance', ƙungiyoyin Balaguro & Yawon shakatawa ya kamata su sanya wannan ra'ayi, da haɓaka haɓakar su da ganuwarsu zuwa matakin ƙarin 'masu haɓaka al'ummomin', maimakon ci gaba da ɗaukakarsu a matsayin damuwa na magana, bayan sun shirya kansu don zama tare bureaucracy na yau da kullun da ƙuntatawar masana'antar su ta rarrabuwa.

Wannan fiye da wata hujja ce kawai cewa wasu mantra na shugabannin karimci sun saba wa kanta: don 'nisanta siyasa daga yawon buɗe ido'. Da kyau, yana iya zama abin fahimta dangane da shigar da yawon shakatawa a cikin manufofin yau da kullun: Yawon shakatawa, don yin aiki da yardar kaina, yakamata a keɓe daga corsets na gudanarwar gwamnati kuma a ba shi wani nau'in doka ta daban a maimakon. Koyaya, akwai babban sabani idan an ba da shawarar Yawon shakatawa ya zama ɗan wasan kwaikwayo 'a waje da siyasa' kwata -kwata.

A gaskiya, UNWTO, WTTC, da sauran manyan kungiyoyi a Travel & Tourism, jama'a da wuya su gane a matsayin 'Torch relays' na Gaskiya, Kyawun, da Mai Kyau, waɗanda suka sadaukar da kai don nunawa da aiki fiye da iyakokin yawon shakatawa da ke kewaye da shi. .

Yakamata su fara yin hakan, ganin irin ci gaban da ake samu a yanzu da kuma bayan barkewar cutar ta Covid-19, kuma saboda bala'in muhalli da rikice-rikicen zamantakewa. Ya zama tilas cewa sashen Balaguro & Yawon shakatawa ya kasance cikin himma kuma cikin ayyukan haɗin gwiwa tare da ƙwararrun 'yan wasa na ƙasa da na ƙasa suna tallafawa Agenda na Majalisar Dinkin Duniya na 2030 don Ci Gaban Dorewa. Koyaya, idan aka ɗauki dukkan haɗin gwiwa da ƙarfin fasaha tare, da wuya mu iya kaiwa ga matsakaicin matakin zafin jiki na 1,5 da 2040 ya sanya a gaba, kamar yadda, alal misali, jam'iyyun siyasa a Jamus ke hasashen, don yaƙar tasirin greenhouse na duniya. Don haka, ban da ƙarfafa ƙoƙarinmu na ɗaukar canjin yanayi, ya kamata mu ba da rabonmu don saka hannun jari da kuɗi da yawa wajen fayyace hanya kan yadda za mu rayu da canjin yanayi. Nemo mafita zai kasance mai mahimmanci don kiyaye 'yanci, walwala da zaman lafiya. Shin manufa ba ta yiwuwa? - Kada ku taɓa cewa!

Tafiya & Yawon shakatawa, a matsayin masana'antar zaman lafiya mai lamba-ɗaya, ba za ta iya satar kanta daga jajircewa da alhakin siyasa ba-tana tsaye daidai a tsakiyarta duka, kuma yakamata tayi ƙoƙarin jagorantar bayyanar gaba ɗaya, ayyukanta, da mafita mafita. , tare da haɗin gwiwa tare da cibiyoyi masu tunani iri ɗaya, ƙungiyoyi, da kamfanoni, kamar makarantu da jami'o'i, ƙungiyoyin farar hula da na agaji, sufuri/motsi da sassan Makamashin Sabuntawa, cire datti, sarrafa ruwa da sarrafa ruwa, aminci da tsaro, ginin farar hula… Yakamata yawon shakatawa ya haɓaka nauyin siyasa don samar da kamfen na zamantakewa da muhalli tare da mafi girman tasirin su da ƙimar alama.

Ranar Tsabtace Duniya ta kwanan nan, wacce aka yi maraba da ita sosai a Yamma kuma, a matsayin 'subbotnik' (a zahiri 'tsabtace Asabar'), wanda aka saba da shi a Rasha da Gabashin Turai, zai kasance kyakkyawan misali don farawa da, azaman 'gabatarwa' mai ma'ana ranar yawon bude ido ta duniya shekara -shekara 27 ga Satumba.

Son zuciya kawai?

Mawallafi Max Haberstroh, Mashawarcin yawon bude ido a Jamus, Memba na World Tourism Network

Gaskiya Mai Sauki Labari ne da Max Haberstroh ya buga.

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

  • Yawon shakatawa a matsayin fitaccen masana'antar sabis, da kuma cin gajiyar yawon shakatawa a matsayin saitin 'kayan aikin' sadarwa, don haɓaka alamar laima da hoton wuri/makomar gaba ɗaya - a matsayin wurin zama, yin aiki, saka hannun jari, da tafiya.
  • A cikin lokacin magudi, saɓo, labarai na karya, populism, da maganganun ƙiyayya, yawon shakatawa yana ba da matakin ƙirƙira, yana haifar da dabi'a da tsattsauran ra'ayi, zane-zane da abubuwan ban mamaki na abubuwan al'adun duniya biyu da kuma 'Disney'-wahayi. 'duniya ta biyu'.
  • Yawon shakatawa ita ce masana'antar da aka sadaukar don tabbatar da mafarkai, wanda ke jagorantar sha'awar mutane a kan hanyar tafiye-tafiye kyauta, jin daɗin nishaɗi da nishaɗi, wasanni da kasada, fasaha da al'adu, sabbin fahimta da ra'ayoyi.

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Max Haberstroh

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