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Mayar da Kasuwar Otal: Duba Jamus, Spain da Girka

Ribar otal ɗin tana hawa, amma zai kasance haka?
Ribar otal ɗin tana hawa, amma zai kasance haka?

Farashin otal galibi ba a canza su ba yayin rikicin COVID-19, kuma masana masana'antu suna tsammanin samun cikakken murmurewa daga otal ɗin otal na duniya nan da 2024.
Tare da yawancin masu aikin otal ɗin sun sake yin shawarwari kan yarjejeniyar haya, an hana manyan asara a kasuwanni da yawa.
Binciken da Tranio ya gudanar ya ba da haske kan ci gaban sashen.

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  • A watan Agusta 2021, Tranio hada karfi da karfe na International Hotel Investment Forum (IHIF) don gudanar da binciken haɗin gwiwa kan tasirin cutar ta COVID-19 ta duniya ta shafi sashen karɓar baƙi tun daga Maris 2020, kuma ba za a iya faɗi abin da za mu iya tsammanin daga kasuwa mai zuwa ba. 
  • Binciken ya gabatar da sama da kwararrun masana masana'antu 160 daga ko'ina cikin Turai tare da tambayoyin da nufin samar da cikakkiyar fahimtar ci, jin daɗi da sauran abubuwan da ke ƙarfafa saka hannun jari na ƙasa da ƙasa tun farkon barkewar cutar. 
  • Yawancin mahalartan binciken (kashi 59%) sun kasance ƙwararrun gidaje ko ƙwararrun baƙi, 16% masu aikin otal ne, 13% sun bayyana kansu a matsayin masu saka jari. Bangaren 'Wasu' (12%) ya ƙunshi wasu ƙwararrun masana'antu, kamar masu ba da shawara kan saka hannun jari, malaman jami'a da 'yan jarida.

Binciken ya nuna cewa mafi yawan masana na sa ran masana'antar baƙuncin za ta murmure a cikin shekaru uku masu zuwa, kodayake halin da ake ciki a wasu ƙasashe zai dogara ne kan yawan allurar rigakafi. Masu ba da amsa sun fi jin cewa kasuwannin Jamus, Spain da Girka za su tabbatar sun fi shahara fiye da sauran dangane da saurin murmurewa. Bugu da kari, nuances a cikin amsoshin masu amsa sun ba da haske kan jakar hangen nesa a halin yanzu a kasuwa. 

a cikin Amurka 21 daga cikin 25 kasuwannin otal suna sake dawowa.

52% sun yi imanin cewa kasuwar otal ɗin za ta murmure nan da 2024

Yawancin masu ba da amsa sun bayyana imanin cewa kasuwar karimci za ta murmure zuwa matakan tashin hankali a cikin shekaru uku. Fiye da rabi-52%-na mahalarta sun yi hasashen dawowar al'ada zuwa 2024, yayin da wasu 32% ke da kyakkyawan fata cewa abubuwa za su koma kan matakan cutar kafin 2023. 

Kasa da kashi 7% na tsammanin samun cikakkiyar farfadowa ta 2022. Daya daga cikin masu amsa wannan tambayar, Alexander Schneider daga otal -otal da wuraren shakatawa na Nikki Beach, yana tsammanin kasuwar nishadi za ta kasance daya daga cikin shekarun da suka fi karfi a 2022. Amma wasu sun fi taka tsantsan a hasashensu. Respondaya daga cikin masu amsa wanda bai bayyana sunan su ba ya yi hasashen cewa otal -otal da ke cikin babban ɓangaren yawon shakatawa za su murmure ne kawai idan farashin ya ƙaru da samfuran aiki sun canza.

Shafi

Musamman, masu aikin otal sun bayyana cewa sun kasance mafi kaffa -kaffa: 44% sun rabu tsakanin tsammanin samun cikakkiyar lafiya a 2023 ko 2024, yayin da 6% suka zaɓi 2022 a matsayin shekarar da abubuwa zasu koma yadda suke. Masu zuba jari, a gefe guda, sun fi yin taka tsantsan. Yawancin masu saka hannun jari (87%) suna tsammanin murmurewa a cikin shekaru uku masu zuwa kuma babu wanda yayi imanin zai iya faruwa a 2022. 

Daga cikin kwararrun gidaje da masu karbar baki, kashi 51% na tsammanin kasuwa za ta murmure a shekarar 2024, yayin da kashi 35% suka yi imani zai faru a baya kadan, a cikin 2023. Kimanin kashi 5% na sa ran kasuwar za ta dawo daidai a 2022, yayin da wani 5% ke tunanin hakan zai faru tsakanin 2026 da 2030.

Kodayake yawancin masu saka hannun jari ba sa tsammanin murmurewa cikin sauri, yawancinsu suna da kyakkyawan fata game da ɓangaren otal ɗin a cikin shekaru masu zuwa - yanayin da Hasken Baƙi ya kuma nuna a sarari. Rahoton a cikin kwata na biyu na 2021. Jimlar 85% na masu saka hannun jari, a cewar rahoton, sun bayyana kyakkyawan hangen nesa na saka hannun jari ga masana'antar otal ɗin, yayin da 13% suka kasance masu tsaka tsaki kuma kashi 2% ne kawai ke nuna rashin fata. Insightity Hospital yana sa ido kan mai siye da siyarwa a cikin otal tun lokacin da cutar ta fara. Otal -otal suna riƙe saman jerin don kwata na uku a jere a matsayin mafi kyawun damar saka hannun jari a cikin watanni 12 masu zuwa, bayan haka akwai ɗakunan ajiya da wuraren shakatawa.

Kwararru sun yi imanin Jamus da Spain za su ga mafi saurin murmurewa a kasuwancin otal

Fiye da kashi uku (35%) na masu amsa sun yi imanin kasuwar ta Jamus za ta dawo da sauri fiye da sauran. Wasu kashi 30% sun yi imanin cewa kasuwar Spain ma za ta murmure cikin sauri. 

Daga cikin masu aikin otal, 31% sun zaɓi Jamus, kuma 25% kowannensu ya nuna Girka, Italiya, da Spain. Fiye da kashi ɗaya cikin huɗu, kashi 27% na ƙwararrun gidaje ko ƙwararrun baƙi sun yi tunanin Girka za ta fi saurin murmurewa amma har yanzu mafi rinjaye sun zaɓi Jamus da Spain.

Fiye da kashi biyu bisa uku na masu saka hannun jari-kashi 69%-sun bayyana mafi ƙarfin gwiwa a kasuwar Burtaniya, yayin da sauran ke magana akan Jamus da Girka. Dangane da sabon rahoton da STR ta fitar, sashen karɓar baƙi na Burtaniya yana nuna mafi girman ƙimar murmurewa a Turai, wanda otal -otal na hutu ke motsawa.

Wasu daga cikin waɗanda suka amsa, waɗanda suka zaɓi “wasu,” waɗanda aka ambata a cikin sharhin Amurka, Asiya gaba ɗaya, da Turkiyya da China musamman. Kirk Pankey, Shugaba kuma Babban Darakta a Likitan Likitanci, ya yi hasashen cewa ƙasashen da aka fi yiwa allurar rigakafin za su sami saurin murmurewa daga kasuwa. 

Shafi

Farashin otal galibi bai canza ba 

Farashin siyan otal -otal bai canza ba ko kuma ya faɗi da kashi 5% ko ƙasa da haka, bisa ga babban rinjaye (78.6%) na masu amsa mu.

Dangane da canjin farashi, ra'ayoyin ƙungiyoyin da aka bincika sun bambanta. Masu gudanar da otal ɗin sun ƙunshi ƙungiya mafi ƙanƙanta, tare da kashi 44% kawai sun yanke shawarar cewa farashin bai canza ba ko kuma ya faɗi har zuwa 5%. A halin yanzu, 38% na masu aiki sun yi imanin cewa farashin ya faɗi sama da 15% ko ma 20%. A lokaci guda, kashi 85% na ƙwararrun gidaje ko ƙwararrun baƙi da kashi 81% na masu saka jari suna da ra'ayin cewa farashin bai canza ba ko ya faɗi da kashi 5%.

Bayanin adadi da aka samu a zaben ya sami goyan bayan babban manajan abokin hulda na Tranio George Kachmazov, wanda ya tabbatar da cewa a halin yanzu ba zai yiwu a sayi kaddarorin otal masu inganci a wurare masu kyau cikin farashi mai sauki ba, duk da rikicin da ke faruwa a kasuwa.

"Akwai direbobi da yawa waɗanda ke yin tasiri ga farashi: Rage ruwa a kasuwa ya kasance a cikin sigogi mai ma'ana, sakamakon manufofin kuɗi na jihohi. Bankuna, watau masu rance da aka mallaka ta gidajen otel, masu aminci ne ga masu gida. Sau da yawa suna kauracewa kwace jingina, yayin da kuma suke bayar da jinkirin lamuni. Gabaɗaya, don siyan kadarar otal a yau akan ragi mai ƙarfi (tare da haɓakar haɓakar net na kashi 6% ko sama da haka), yakamata mutum ya kalli ayyukan a wuraren da basu dace ba, ba girman hukumomi ba ko kuma buƙatar gyara. Hakanan, kadarorin da ke da babban rabo na kudaden shiga na MICE yanzu ana iya siyan su akan ragi fiye da 10-20% akan farashin siyarwa. Don manyan kaddarori a manyan wurare a cikin kyakkyawan yanayi, mafi girman ragin da mutum zai iya samu a wannan lokacin shine 5-7%, bisa ƙididdigar mu, ”in ji Kachmazov.

Sauran masu amsa sun nuna cewa akwai rata mai yawa a cikin farashin otal. “Yaye masu duk wani tallafi na gwamnati zai haifar da sahihancin jarin jari da raunin da zai zo ta bangaren. Har yanzu kasuwar ma'amala tana cikin raye -rayen da aka dakatar, ”in ji ɗaya daga cikin masu saka hannun jari.

Yawancin masu gudanar da otal din da aka kada kuri'a sun ce sun sake tattaunawa kan sharuddan haya

Wannan binciken kuma ya bayyana yadda masu aiki suka amsa cutar. Yawancin waɗanda suka halarci binciken (70%) sun nuna cewa masu aiki sun sake yin shawarwari kan sharuddan haya. Masu aiki da kansu sun zaɓi wannan zaɓin a kusan kashi 59% na lokuta, bisa ga martanin mu. Ga masu saka hannun jari, wannan adadi ya kai kashi 63% kuma ga kwararrun gidaje, kashi 74% ne. 

Shafi

Sakamakon amsar 'Bai biya haya ba' ya bambanta da kusan kashi biyu: masu aiki da kansu sun zaɓi wannan amsar a cikin kashi 13% na lokuta, yayin da masu saka hannun jari da ƙwararrun gidaje suka ba da wannan amsar a cikin 26% da 25% na lokuta, bi da bi. .

Shahararrun mafita ga masu aiki yayin bala'in cutar suma sun canza zuwa kwangilolin matasan da yarjejeniyar gudanarwa tare da masu su, tare da kashi 34% da 9% na duk masu amsa sun ba da waɗannan amsoshin. A lokaci guda, masu sarrafa kansu sun zaɓi waɗannan zaɓuɓɓuka a cikin 18% kawai (canzawa zuwa kwangilolin matasan) da 5% (yarjejeniyar gudanarwa) na shari'o'i.

Yawancin otal-otal sun canza zuwa haya na tsakiyar da na dogon lokaci yayin bala'in

Kusan rabin, ko kashi 41%, na masu amsa sun yi imanin cewa otal-otal da yawa sun ba da fifikon haya na tsakiyar da na dogon lokaci yayin barkewar cutar. Bugu da kari, kashi 32% na kwararrun sun yi imanin da yawa otal -otal an canza su zuwa sararin aiki, da 17%, cewa sun buɗe dafaffen dafaffen abinci ko shagunan duhu.

Shafi

Theaya daga cikin mahalartan binciken ya ce "Babban canjin da zai fito daga barkewar cutar shine hauhawar masauki na dogon lokaci tare da manyan sarƙoƙi suna canza abubuwan da suka bayar don karɓar baƙi na dogon lokaci," in ji ɗaya daga cikin mahalartan binciken.

Kashi 10.2% ne kawai suka tantance cewa otal -otal da yawa sun koma gidajen ritaya, duk da karuwar buƙatun manyan gidaje. A cewar kwararrun Tranio, juyar da otal -otal zuwa gidajen ritaya ba kasafai zai yiwu ba saboda bambance -bambancen bukatun fasaha ko wuraren da ba su dace ba. 

Wasu daga cikin ƙwararrun gidaje ko ƙwararrun baƙi a tsakanin masu amsawarmu sun nuna cewa otal -otal sun canza zuwa mafaka marasa gida, sun ba da masauki ga ma'aikatan kiwon lafiya ko buɗe cibiyoyin gwajin COVID. "Yawancin otal -otal sun kasance a rufe, kuma 'yan kalilan ne ke ba da sabis na jama'a," in ji Joan E. Capella, Darakta M&A na Iberolat Consulting & Investment.

Ingantaccen adadin allurar rigakafin zai fitar da farfado da kasuwar otal

Da aka tambaye su abin da suke tsammanin zai haifar da murmurewar cutar bayan barkewar cutar, masu amsa sun nuna alamar allurar rigakafin. Kodayake akwai amsoshi da yawa ga wannan tambayar, 71% na masu amsa sun yi jayayya cewa adadin allurar rigakafin zai zama mafi mahimmancin ma'ana. Farfaɗo da yawon buɗe ido na ƙasa da ƙasa da tattalin arziƙin duniya sune amsoshi mafi mashahuri na gaba, wanda ya kai 58% da 46%, bi da bi. Bugu da kari, kashi 23% sun yi imanin cewa kasuwar otal din za ta sami ci gaba daga sake gabatar da nune -nune da abubuwan kasuwanci. Ofaya daga cikin ƙwararrun ya ambata cewa yawon shakatawa na kasuwanci zai murmure kawai "da zarar an ɗaga takunkumin tafiye -tafiye kuma idan adadin mutanen da suka yi allurar ya wuce kashi 80%."

Shafi

Ofaya daga cikin masu ba da amsa ya ambaci fasahar da ba ta taɓa taɓawa da AI a matsayin kayan aikin da za su iya canza 'tunanin yawon buɗe ido da karimci ga kayayyaki'.

Wasu mahalarta sun nuna cewa tallafin gwamnati, musamman a Ireland da Slovenia, ya taimaka wa sashen karimci ya tsira cikin mawuyacin lokaci. Wakilin kamfanin hada -hadar gidaje na Slovenia Investmond ya ambaci cewa a cikin Slovenia 'yan ƙasa sun karɓi takardun shaida na jihohi waɗanda ke ba da izinin otal ɗin gida su cika 100%. "Kasuwar gidaje a Slovenia ta ga farashin ya karu da kashi 40% daga Janairu zuwa Agusta 2021," in ji su.

Detlef Lauterbach daga DELA ya ce "A ganina, ban da farfado da tattalin arziƙi gaba ɗaya, haɓaka yawon shakatawa na ƙasa a cikin ƙasashe daban -daban zai ba da gudummawa ga hanzarta dawo da kasuwar otal ɗin daga 2022," in ji Detlef Lauterbach daga DELA.

Mu a Tranio kuma muna da kyakkyawan fata game da dawo da kasuwancin otal ɗin kuma muna neman damar siyan ƙananan otal -otal da ke buƙatar gyara a ragi kuma mu shirya su don lokacin dawo da kasuwa - don gyarawa, ingantawa da ayyukan dijital.

Source:  https://tranio.com/

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Juergen T Steinmetz

Juergen Thomas Steinmetz ya ci gaba da aiki a masana'antar tafiye-tafiye da yawon buɗe ido tun yana saurayi a Jamus (1977).
Ya kafa eTurboNews a cikin 1999 azaman wasiƙar farko ta yanar gizo don masana'antar yawon shakatawa ta duniya.

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