Ya kamata masana'antar balaguron Amurka ta magance gibin dogaro a cikin fayyace farashin, amintaccen COVID-19

Ya kamata masana'antar balaguron Amurka ta magance gibin dogaro a cikin fayyace farashin, amintaccen COVID-19
Ya kamata masana'antar balaguron Amurka ta magance gibin dogaro a cikin fayyace farashin, amintaccen COVID-19
Avatar na Harry Johnson
Written by Harry Johnson

A cikin Amurka, abubuwa biyu mafi mahimmanci don haɓaka amincewar mabukaci ga hukumomin balaguro da masu ba da tafiye-tafiye, kamar kamfanonin jiragen sama, ba su da 'ƙirar ɓoyayyiyar kuɗi' da 'cikakkun samfura masu sassauƙa ko mai iya dawowa'.

  • Yawancin matafiya na Amurka da suka halarci binciken sun ce masana'antar balaguro ta yi kyau wajen aiwatar da matakan lafiya da aminci na COVID-19.
  • Kashi 35% na matafiya na Amurka sun ba da rahoton cewa a halin yanzu sun amince da kamfanonin balaguro don amfani da bayanansu na sirri ta hanyar da ta dace.
  • Har ila yau, binciken ya gano shaidar cewa dogara kai tsaye yana rinjayar halin siye.

Dangane da sabon bincike mai zaman kansa, masana'antar tafiye-tafiye na iya haɓaka farfadowar duniya ta hanyar magance gibin amincewar mabukaci a cikin fayyace farashin, lafiyar COVID-19 da matakan aminci, keɓanta bayanan sirri da amincin bayanai.

Gudun Amincewa Hudu

  1. Gaskiya ta Gaskiya

Binciken matafiya 11,000 a cikin kasashe 10, ciki har da 1,000 a Amurka, Edelman Data & Intelligence (DxI), reshen bincike da nazari na Edelman, wanda ya yi nazarin amincewa sama da shekaru 20 ta hanyar Edelman Trust Barometer. A cikin Amurka, ya bayyana mahimman abubuwa biyu mafi mahimmanci don haɓaka amincin mabukaci ga hukumomin balaguro da masu ba da tafiye-tafiye, kamar kamfanonin jiragen sama, ba su da 'ƙirar ɓoyayyiya' (64%) da 'cikakkun samfuran sassauƙa ko mai iya dawowa' (55%). Abin takaici, yawancin matafiya a halin yanzu suna ɗaukar aikin masana'antu a cikin waɗannan yankuna biyu marasa talauci (67% da 61% bi da bi). Matafiya na Amurka sun kasance cikin waɗanda suka fi takaici a duniya, tare da gagarumin tazarar maki 31 da 16 tsakanin mahimmanci da aiki akan waɗannan maki biyu bi da bi.

2. COVID-19 Lafiya & Tsaro

Yawancin (52%) na matafiya na Amurka da suka shiga cikin binciken sun ce masana'antar balaguro ta yi kyau wajen aiwatar da matakan lafiya da aminci na COVID-19. A ci gaba, duk da haka, kusan rabin sun ce suna son ƙarin tabbaci kan yadda ake aiwatar da wasu matakai masu ƙarfi, musamman, ingantacciyar tacewa ta iska, nisantar da jama'a da gudanar da hawan jirgi da jerin gwano.

3. Sirrin Bayanai

Sirrin bayanan wani muhimmin batu ne da binciken ya haskaka. Kasa da hudu cikin 10 na matafiya na Amurka (35%, idan aka kwatanta da 40% a duniya) sun ba da rahoton cewa a halin yanzu sun amince da kamfanonin balaguro don amfani da bayanansu na sirri ta hanyar da ta dace. A duk duniya, wannan ya bayyana musamman a tsakanin Baby Boomers (33%) da Gen Z (36%) masu amsa.

Idan ya zo ga yin amfani da bayanai don keɓance abubuwan da suka faru, matafiya a Amurka sun ce sun fi jin daɗin kamfanoni da ke amfani da bayanan da suka yi musayar ra'ayi tare da su ta hanyar tattaunawa ɗaya-ɗaya (46%), halayen yin rajista da suka gabata (44%) da kuma aiki aminci (44%). Ba su da kwanciyar hankali, duk da haka, lokacin da aka samo bayanai a kaikaice, alal misali, ta hanyar ayyukan kafofin watsa labarun (26%), bayanan jama'a kamar ƙimar kiredit (31%) da siyayya da suka wuce, bincike da halayen ajiyar kuɗi tare da wasu kamfanoni (35%).

4. Amincewar Bayani

Bisa ga binciken, tushen mafi amintaccen tushen bayanan balaguron balaguro da matafiya a Amurka ke amfani da su yayin binciken balaguro su ne waɗanda ake ganin suna da madaidaitan bukatu: abokai da dangi (73%), tare da tushen amintaccen tushen yanar gizo na bita. yana zuwa a baya (46%). Sabanin haka, waɗanda ba a amince da su ba su ne waɗanda ke da cikakkiyar sha'awar siyarwa, kamar masu tasiri na kafofin watsa labarun (23%) da mashahurai (19%). Har yanzu, an bayyana Gen Z a matsayin mafi ƙarancin dogaro a kusan kowane rukuni a duniya.

Irin wannan labarin da aka buga lokacin da ake nazarin amana ga nau'ikan bayanan da suka shafi balaguro. Ƙimar abokin ciniki (52%) da rubutattun sharhi na abokin ciniki (46%) suna cikin mafi amintattun matafiya a Amurka. Koyaya, takaddun shaida na ɓangare na uku (34%), hotunan samfura irin su ɗakunan otal da kamfanonin balagu suka bayar (37%), da ƙima na ɓangare na uku kamar tsarin taurarin otal (39%) an bayyana su zama mafi ƙarancin amana. 

Kunna Retail

Baya ga gano gibi a cikin amana, binciken ya kuma gano shaidun da ke nuna amincewa kai tsaye yana rinjayar halayen saye. Sakamakon COVID-19, kusan rabin (49%) na matafiya na Amurka a yau, alal misali, an nuna su suna fifita amana akan duk sauran abubuwan yayin zabar mai siyar da balaguro. Yawancin matafiya kuma sun bayyana cewa, lokacin da aka ba da amana, za su yi la'akari da siyan abubuwa masu alaƙa da balaguro (50%), haɓaka fakitin su (40%) da siyan abubuwan da ba su da alaƙa da balaguro kamar katunan kuɗi (29%).

Game da marubucin

Avatar na Harry Johnson

Harry Johnson

Harry Johnson ya kasance editan aikin eTurboNews fiye da shekaru 20. Yana zaune a Honolulu, Hawaii, kuma asalinsa daga Turai ne. Yana jin daɗin rubutawa da bayar da labarai.

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