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Hilton 1, Hyatt 2, Marriott 5 ne kacal a cikin kasuwancin COVID mai tsira

Hilton 1, Hyatt 2, Marriott 5 ne kacal a cikin kasuwancin COVID mai tsira
Hilton 1, Hyatt 2, Marriott

Ta yaya manyan sarƙoƙin otal suka tsira daga faɗuwar COVID-19, idan ya zo ga riƙe darajar da farashin hannun jari. Bangaren otal din ya tsaya cik kwata-kwata a cikin shekarar da ta gabata, wanda sakamakonsa ya nuna ta hanyar ƙarancin darajar ƙima ga kusan kusan manyan manyan otal-otal 50 masu daraja.

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  1. Jimlar darajar manyan kamfanonin otel 50 da suka fi daraja a duniya ya ragu da kashi 33% (dalar Amurka biliyan 22.8) yayin da sashen ke tattaunawa game da faduwa daga COVID-19 cutar kwayar cutar.
  2. Hilton ya ci gaba da rike kamfani mafi daraja mafi daraja a duniya, duk da rikodin kimar darajar 30% zuwa dala biliyan 7.6
  3. Hyatt shine alama mafi saurin girma a cikin saman 10 kuma ɗaya daga cikin samfuran guda biyu don rikodin ƙimar darajar alama a saman 50, sama da 4%.

Bangaren otal yana da tsayin daka. Yayin da duniya ta fara buɗewa kuma, tuni muna shaida da ci gaba mai ƙarfi a cikin rijista da matakan zama a duk faɗin hukumar, tare da nuna ƙarfin alamun duk da rikice-rikicen shekarar da ta gabata.

Hilton sake shine mafi kyawun darajar otal a duniya, duk da rikodin faɗuwar 30% a darajar alama zuwa dalar Amurka biliyan 7.6. Yayin da kudaden shiga na Hilton suka taka rawar gani tun bayan barkewar annobar, alamar tana nuna kwarin gwiwa kan dabarun bunkasa ta, inda take sanar da karin wasu dakuna 17,400 zuwa bututun mai, wanda ya kawo adadin zuwa sama da sabbin dakuna 400,000 da aka tsara - wanda aka samu karin sama da 8% akan shekarar da ta gabata. Hakanan Hilton yana alfahari da mafi kyawun fayil ɗin otal, tare da samfuran sa guda bakwai waɗanda ke cikin darajar da ta kai darajar darajar dala biliyan 13.8.

Marriott (ya sauka da kashi 60% zuwa dalar Amurka biliyan 2.4), ya ragu zuwa 5th tabo daga 2nd, bayan rasa sama da rabin darajarta ta alama. Shekarar da ta gabata, adadin kuɗaɗen shiga na duniya wanda kowane daki ya samu ya sauka da kashi 60% daga 2019 kuma kasancewar duniya ta kasance kashi 36% kawai a cikin shekara.

Hyatt rajistan shiga cikin 2nd tabo a matsayin ɗayan manyan samfuran guda biyu a cikin darajar don haɓaka haɓakar darajar ƙimar ita ce Hyatt (sama da 4% zuwa dalar Amurka biliyan 4.7). Duk da cutar da ke shafar ayyukanta sosai, haɓakar ɗakin Hyatt ya kasance mai ƙarfi, yana buɗe otal-otal 72 kuma yana shiga sabbin kasuwanni 27. Bugu da ƙari, alamar ta ci gaba da aiwatar da sabbin sa hannu don kula da bututun mai, wanda ke wakiltar sama da kashi 40% na ɗakunan otal ɗin da ke akwai a nan gaba.

Taj ita ce mafi ƙarfin yanki

Baya ga auna yawan darajar alama, Brand Finance kuma yana kimanta ƙarfin dangi na alamun, gwargwadon dalilai kamar saka hannun jari, ƙwarewar abokin ciniki, gamsuwa da ma'aikata, da kuma darajar kamfanoni. Dangane da waɗannan ƙa'idodin, Taj (darajar dalar Amurka miliyan 296) ita ce mafi kyawun rukunin otal a duniya, tare da ƙimar Alamar Brandarfin Brandarfi (BSI) na 89.3 cikin 100 kuma kwatankwacin ƙarfin ƙarfin AAA.

Sanannen sanannen sabis ne na abokin ciniki na duniya, sarkar otal ɗin alatu tana da kyau sosai a cikin Global Brand Equity Monitor don la'akari, sabawa, shawarwari, da kuma suna musamman a cikin kasuwannin gida na Indiya.  

Taj ta samu nasarar aiwatar da shirin ta na shekaru 5 - wanda ya maida hankali kan siyar da kadarorin da ba na asali ba, zama mai karancin ikon mallakar shi da rage dogaro da sararin samaniya - wanda ya biyo baya cikin hanzari wajen daukar sabbin dabarun RESET 2020, wanda ke samar da tsarin sauyawa don taimakawa alamar ta shawo kan ƙalubalen cutar, ta ba da gudummawa ga sake shigar da alamar cikin rukunin a karon farko tun shekarar 2016 a cikin 38th tabo.

duk da booking.com yin rikodin asarar darajar alama ta 19% zuwa dalar Amurka biliyan 8.3, ta cika Airbnb (ya sauka da kashi 67% zuwa dala biliyan 3.4) kuma Rukunin Trip.com (ya sauka da kashi 38% zuwa dalar Amurka biliyan 3.5) don zama mafi darajar nishaɗi da yawon shakatawa a duniya. Mafi saurin faduwa a wannan shekarar, Airbnb, ya yanke kashi daya bisa hudu na ma'aikata a shekarar da ta gabata, kuma an tilasta shi ya koma baya kan sabbin abubuwan da yake da su a cikin bututun, gami da wuraren shakatawa da jiragen sama.

Kyau mai farin ciki (ya ragu da kashi 37% zuwa dala biliyan 1.2) shine mafi ƙarfi daga ɓangaren, tare da ƙimar BSI na 84.1 cikin 100 kuma kwatankwacin ƙarfin ƙarfin AAA.

Sabbin shiga uku cikin daraja

Akwai sabbin shiga uku a cikin darajar wannan shekarar, AMC Gidajen Silima (darajar alama ta dala biliyan 1.8) a cikin 7thFarashin Priceline (darajar alama ta dala biliyan 1.5) a cikin 8th, Da kuma Garin Shenzhen na Chineseasashen Waje (darajar alama ta dala biliyan 1.3) a cikin 9th.

Sarkar silima mafi girma a duniya, AMC, ta yi gwagwarmaya yayin da aka rufe gidajen sinima a yayin da ake kulle duniya. Alamar za ta yi fatan dukiyar su za ta koma baya yayin da kwastomomi suka fara komawa sannu a hankali kuma a ƙarshe aka sake sakin toshewar blockan kasuwar da aka jinkirta. 

Sabbin masu shigowa guda uku sun fitar da wasu nau'ikan jiragen ruwa guda uku, wadanda suka fadi daga darajar wannan shekarar: Royal Caribbean International, Norwegian Cruise, da Carnival Cruise Lines.

Duk otal-otal sun kasance masu sassauƙa wajen ba da Hotel Elite Fa'idodin zuwa mambobi.

Source: Brand Finance Hutu & Yawon shakatawa 10 2021

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Juergen T Steinmetz

Juergen Thomas Steinmetz ya ci gaba da aiki a masana'antar tafiye-tafiye da yawon buɗe ido tun yana saurayi a Jamus (1977).
Ya kafa eTurboNews a cikin 1999 azaman wasiƙar farko ta yanar gizo don masana'antar yawon shakatawa ta duniya.