2020: Shekarar wahala don yawon bude ido na Cologne

• Yawon shakatawa na Cologne ya sami koma baya na lambobin baƙi saboda cutar sankarau a cikin 2020
• Yawon shakatawa na Cologne ya yi rajistar masu shigowa miliyan 1.44 da miliyan 2.56 na kwana a cikin babban cocin.
• Bayan farawa mai kyau cikin 2020 da samun mafi kyawun Fabrairu na kowane lokaci, yawon shakatawa ya ƙare gabaɗaya a Cologne saboda takunkumin hana balaguron balaguron balaguro na duniya da aka sanya don mayar da martani ga cutar ta kwalara da kuma kulle-kullen biyu a cikin Maris / Afrilu da Nuwamba. /Disamba

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Kasuwancin yawon shakatawa a Cologne ya kasance mai wahala a cikin 2020 saboda Covid-19 annoba. Ofishin Kididdiga na Jiha na North Rhine-Westphalia, IT.NRW, ya yi rajistar masu shigowa miliyan 1.44 da kuma miliyan 2.56 na kwana a cikin babban cocin. Waɗannan lambobin suna wakiltar raguwar kashi 62.3 ga waɗanda suka yi rajista a otal ɗin Cologne da kashi 61.1 na kwana ɗaya.

“Tabarbarewar harkokin yawon bude ido ya yi muni sosai, kuma tasirinsa ga daukacin sassan ya yi tsanani. Duk da haka, abubuwa na iya zama mafi muni ga Cologne,” in ji Dokta Jürgen Amann, shugaban hukumar kula da yawon bude ido na Cologne, yayin da yake tantance lamarin. Ya kara da cewa "A lokacin kulle-kullen farko, mun dauki matakin gaggawa don tabbatar da cewa mutane sun ci gaba da sanin Cologne da mu, kuma mun yi aiki tare da hukumomin birnin don kaddamar da yakin dawo da #inKöllezeHus (jin a gida a Cologne)," in ji shi. “Wannan ƙoƙarin ya sami sakamako lokacin da aka sassauta hani a cikin watannin bazara. Mun sami damar jawo baƙi da yawa na nishaɗi daga kasuwannin da ke kusa zuwa babban birni namu akan Rhine. Za mu ci gaba da wannan manufar a shekarar 2021. Mun tsara ayyuka da yawa da za su cika mutane da sha'awar Cologne."

Bayan farawa mai kyau cikin 2020 da samun mafi kyawun Fabrairu na kowane lokaci, yawon shakatawa ya ƙare gabaɗaya a Cologne saboda takunkumin hana balaguron balaguron balaguro na duniya da aka sanya don mayar da martani ga cutar ta kwalara da kuma kulle-kullen biyu a cikin Maris / Afrilu da Nuwamba. /Disamba. Waɗannan matakan sun yi tasiri na dogon lokaci a kan tafiye-tafiye da kasuwanci a Cologne, wanda ke ɗaukar sama da maza da mata 30,000. Buɗe mataki-mataki a cikin watanni huɗu na bazara ya haɓaka kasuwanci kuma ya kawo mana babban matsayi na wucin gadi.

Duk da haka, bikin baje kolin kasuwanci da kasuwanci na al'ada wanda ke da mahimmanci ga Cologne, tare da ɗimbin kaso mai yawa na yawon shakatawa masu alaƙa da kasuwanci, ya kusan tsaya cak. Bugu da kari, saboda takunkumin hana yawon bude ido daga kasuwannin duniya gaba daya ba sa iya tafiya. Wannan ya haifar da canjin tsari a cikin mahaɗan baƙo, tare da haɓaka baƙi na nishaɗi daga kasuwar Jamus, da kuma tasirin sakamako mai tsayi na tsawon kwanaki 1.8.

Makasudi: Kulawa da ƙarfafa ababen more rayuwa na yawon buɗe ido

A cikin 2021 Hukumar Kula da Balaguro ta Cologne za ta ci gaba da matakan magance rikicin. Babban makasudin shine tallafawa abokan tarayya da kuma kula da ababen more rayuwa na yawon bude ido a Cologne. Kamfen ɗin dawo da #inKöllezeHus (jin a gida a Cologne) za a faɗaɗa ta hanyar ƙarin matakan ɗaiɗaikun ɗaiɗaikun mutane, gami da shirye-shiryen bidiyo akan kafofin watsa labarun, yaƙin neman zaɓe na "Fita Daga Gida" a cikin ƙayyadaddun ƙungiyar ƙungiyoyin Jamusawa, OTA yaƙin neman zaɓe tare da manyan dandamali na balaguro a cikin kasuwannin nan kusa na Jamus, Switzerland da Faransa, da “Gano Ranar Cologne”.

A cikin sashin MICE, shirin dawo da “Cologne. Shirya lokacin da kuke” zai goyi bayan birnin a matsayin wurin da za a gudanar da bukukuwan kasuwanci da majalisu. Tare da haɗin gwiwa tare da Europäisches Institut für Tagungswirtschaft (Cibiyar Taro ta Turai - EITW) ana gudanar da nazarin farfado da kasuwar MICE ta Cologne don gano wuraren da aka fara ayyukan saye na birni bayan barkewar cutar amai da gudawa.

Canji zuwa ƙungiyar gudanarwar manufa tana tafiya cikin sauri

Baya ga ayyukan da suka dace na magance rikice-rikice, za a ci gaba da sake fasalin kamfani na gaba zuwa ƙungiyar gudanarwar alkibla, wadda ta fara a cikin 2020. Wannan tsari ya haɗa da sauye-sauye na tsari, kamar sabon tsarin kula da asusun ajiyar kuɗi da ƙarfafa sadarwar kamfanoni. Babban aikin hukumar yawon buɗe ido na Cologne shima zai kasance a bayyane a fili gaba. Binciken kwarin gwiwa na baƙi zuwa Cologne da tsarin ƙungiyar da aka yi niyya bisa wannan bincike zai ba da haske game da jigogi waɗanda za a iya amfani da su don haifar da sha'awar baƙi na gaba game da Cologne.

Dangane da ci gaban kasuwannin ketare, hukumar kula da yawon buɗe ido ta Cologne za ta fi mai da hankali sosai kan fannoni na musamman waɗanda ke da fa'ida. Misali, fannin yawon shakatawa na likitanci zai taka muhimmiyar rawa ga Cologne a cikin dogon lokaci dangane da ƙimar da aka haɗa don yawon shakatawa. A cikin tsarin haɓaka dijital, za a ƙara faɗaɗa tashoshi na kafofin watsa labarun kamfanin da ƙarfafa ta hanyar yarjejeniyar haɗin gwiwa tare da zaɓaɓɓun masu tasiri. Podcast-daidaitacce na Cologne zai tafi kan layi a cikin bazara.

Domin a ɗorewa ƙarfafa Cologne a matsayin wurin MICE, Ofishin Taro na Cologne (CCB) na Hukumar Kula da Masu Yawo na Cologne za ta faɗaɗa ayyukanta na gaba don haɗawa da siye. Wadannan yunƙurin za a tallafa musu ta hanyar haɗin gwiwa tare da Ofishin Jakadancin Jamus (GCB) a wurin tunani "Future Meeting Space" da "Virtual Venue".

"Ta hanyar wannan dabarun ci gaba tun daga tallace-tallacen da aka yi niyya zuwa tafiyar da alkibla muna sanya Hukumar Kula da Balaguro ta Cologne ta dace da nan gaba. Wannan shine yadda za mu taka muhimmiyar rawa na dogon lokaci wajen sanya Cologne a matsayin makoma ta balaguro a cikin gasa ta fannin mu. 2021 za ta zama shekarar mika mulki, "in ji Dr Jürgen Amann game da wannan hangen nesa na gaba. "Muna tsammanin kwararar yawon shakatawa zuwa Cologne za ta murmure kuma za ta ci gaba sosai, wanda zai fara fitowa daga yankin da ke kewaye da Jamus gaba daya, sannan daga kasuwannin makwabta kamar Belgium da Netherlands. Kwararru a fannin suna tsammanin ganin an daidaita harkar yawon shakatawa daga 2023/24. A cikin dogon lokaci, mu ma za mu sake ganin alkaluman da suka karya tarihi."