Gasar Kyautar Gasar Cinikin Giya

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Written by Editan Manajan eTN

Alkalan China da Hong-Kong sun Shiga Shirin Kyauta na Musamman kamar yadda ya Fadada Duniya a Shekarar Biyu kuma Yana Newara Sabbin Cutar da Rightsancin Dan Adam

The Craft Beer Marketing Awards (CBMAs) ta sanar da cewa gasar ta ta 2021 tana tsawaita wa'adin shigarta har zuwa ranar 15 ga Maris, 2021. Za a sanar da wadanda suka yi nasara a ranar Alhamis, 13 ga Mayu, 2021, yayin watsa lambar yabo ta LIVE na bikin.

Jim McCune, Co-kafa CBMAs ya ce "Sha'awa da sha'awar masana'antun a duniya sun kasance masu ban mamaki tun lokacin da muka tafi duniya a wannan shekara." "Mun kuma yi farin ciki cewa yanzu CBMAs sun gayyaci hard seltzer, cider, da mead don yin gasa. Zai zama daji!"

A shekarar 2021, alkalan China da Hong Kong sun shiga cikin kwamitin alkalan CBMA, wanda ya kunshi wasu kwararrun masana'antu sama da 350, don yin nazari kan abubuwan da aka shigar daga sassan duniya.

An kafa shi a cikin 2019, CBMAs shine kawai shirin da ke ba da kyauta kuma yana murna da mafi kyawun tallan giya, da ƙungiyoyi da daidaikun mutane a bayansu. Masu sana'a, hukumominsu, masu fasaha, da abokan ciniki duk ana gayyatar su shiga babban aikinsu don gasar.

Mai ba da tallafi na CBMAs shine Hillebrand, babban kamfanin sarrafa abubuwan sha na duniya. "Muna matukar farin ciki da CBMAs sun fadada shirin bayar da kyaututtuka a duniya," in ji Prabh Hans, VP Domestic Services na Hillebrand North America. "Muna hidima ga abokan cinikin giya a duk faɗin duniya kuma muna farin cikin cewa yanzu za a iya gane su kuma a yi bikin su don tallan tallace-tallace da ƙira mai ban mamaki."

2021 CBMAs sun ƙunshi sama da nau'ikan 30 wanda ke rufe duk wani nau'i na tallan giya - daga lakabi zuwa tambura da tambarin hannu zuwa taprooms. Mafi mahimmanci sababbi na wannan shekara rukuni ne na musamman guda biyu waɗanda ke nuna abubuwan da suka faru kwanan nan: “Ciwon Cutar Kwalara,” wanda ke kallon tallace-tallace na asali da aka yi yayin barkewar COVID-19, da kuma “Haƙƙin ɗan Adam,” don bikin waɗanda ke tallafawa yaƙin neman daidaito ga kowa ta hanyar. daban-daban nau'i na tallace-tallace da kuma zane.

Yankin 4 na kasar Sin da alkalan Hong Kong
Kamar yadda aka bayyana, kwamitin alkalan na CBMA ya girma har ya hada da kwararrun masana'antar giya daga China da Hong Kong:

Kenneth Ho, Co-kafa Hong Kong Beer Geeks, BeerNBeer.com
James Waters, Brewer/mai ba da shawara kuma marubuci, asiabrewersnetwork.com
Neil Playfoot, Mallakin AsianBeerNetwork

Kuna iya ganin cikakken kwamitin alkalai anan: https://craftbeermarketingawards.com/2021-judges-panel/

"A matsayina na daya daga cikin alkalai a cikin lambar yabo ta Biya ta Duniya da sauran gasa da yawa a cikin kasuwannin Asiya, a lokaci guda kasancewa kwararre a Kasuwancin Dijital, Ina farin cikin shiga CBMAs, kuma da fatan zan iya raba gwaninta da ilimin hada giyar sana'a. da marketing!" In ji Alkali Kenneth Ho na CBMAs, wanda shi ne wanda ya kafa "Hong Kong Beer Geeks" kuma memba na kwamitin kungiyar Beer Craft Beer ta Hong Kong.

"Ni mai ba da lambar yabo ce mai ba da kyauta / mai ba da gudummawar mako-mako ga cibiyar sadarwa ta Asiya Brewers, rubuta basira da labaran ilimi," in ji CBMAs Alkali James Waters, Brewer / Consultant / Writer for AsiaBrewersNetwork. "An haife ni a New Jersey, yanzu na kira Hong Kong gida. Ina son damar da za ta kasance cikin abubuwan da suka faru kamar CBMAs saboda yana ba ni damar yin hulɗa da mutane masu tunani iri ɗaya a cikin masana'antarmu kuma koyaushe ina iya ɗaukar wani yanki na ilimi da in ba haka ba da alama ban sani ba. "

"A matsayina na mai sana'ar sana'a, na yi sana'a a duniya, daga Bermuda zuwa Armenia, kafin in zauna a China," in ji Alkalin CBMAs Neil Playfoot, Mashawarcin Brewing kuma Mai Kamfanin AsianBeerNetwork. "Da samun wurin giya na, Ina so in ci gaba da abubuwan da ke faruwa a duniyar giya. Kasancewa cikin CBMAs wata dama ce mai kyau don ganin wasu mafi kyawun masana'antar giya a duniya. "

A panel na fiye da 350 ƙwararrun masana masu tasiri da girmamawa a cikin giya, tallace-tallace, da ƙira za su yi hukunci akan kowane nau'i. Tsarin shari'a na CBMAs tsari ne mai ƙarfi, sahihanci, kuma tsarin ƙima na dijital. Don ganin cikakken jerin rukunoni, ziyarci https://craftbeermarketingawards.com/categories/

An raba shigarwar zuwa yankuna biyar a duk faɗin duniya:
• Amurka
• Burtaniya
• Turai
• APAC - Asiya da Pacific (ciki har da Ostiraliya da New Zealand)
• MENA, Afirka da Beyond

Wadanda suka ci nasara suna karɓar "Cruchie" na CBMAs, wanda kamfanin bayar da lambobin yabo na NYC guda ɗaya ya tsara wanda ya ƙirƙiri Emmy Award da MTV Moonman Trophy. Platinum da Gold Crushes za a ba su kyauta a kowane yanki. Za a ba da sabon ƙera Global Cruchie ga waɗanda suka zaɓi za a yi musu hukunci a matakin duniya ban da zaɓen a matsayin shiga yanki.

Lokacin Shiga
Lokacin Shiga: Nuwamba 8, 2020 - Maris 15, 2021
An Sanar da waɗanda suka ci nasara: LIVE lambobin yabo na watsa shirye-shirye da watsa shirye-shirye kai tsaye a kan Mayu 13, 2021.

Ana buɗe shigarwa ga duk wanda ke da hannu cikin tallan a cikin masana'antar giya - gami da cider, seltzer, da mead - a duk faɗin duniya. Don ƙarin bayani, ziyarci: https://craftbeermarketingawards.com/

GAME DA KYAUTA SANA'AR BEER MARKETING
An kafa lambar yabo ta Craft Beer Marketing Awards a cikin 2019 don ba da fifiko ga mafi kyawun mafi kyawu a cikin kasuwancin kasuwancin masana'antar giya. Tare da nau'o'in da ke fitowa daga mafi kyawun za su iya tsarawa zuwa famfo, da kuma mafi kyawun ƙirar gidan yanar gizon zuwa masu tasiri na zamantakewa na shekara, akwai damar da za a nuna mafi kyawun aiki a kowane yanki na tallace-tallace a cikin masana'antun masana'antu a fadin duniya. Don ƙarin bayani, ziyarci https://craftbeermarketingawards.com/

Game da marubucin

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Editan Manajan eTN

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