Rushewar Tafiyar Thomas Cook sakamako ne kai tsaye na gazawar kamfanin don fahimtar batutuwan rikice-rikice waɗanda ke tasiri ga masana'antar ta a cikin shekaru goma da suka gabata kuma suka ɗauki matakin da ya dace don yaƙar su.

“Kamfanin ya dakatar da cinikin ya biyo bayan gazawar da mahukunta suka yi don gane tasiri kan kasuwancin tafiye-tafiye na jigogi kamar su eCommerce, babban bayanai, bayanan kere-kere, kuma, hakika, tattalin arzikin raba - wanda Airbnb ya tsara.

“Manajan Thomas Cook ya kasa fahimtar tasirin mahimman batutuwan raba masauki da kuma tafiye-tafiyen kan layi na da shi. Idan da za ta saka jari da wuri a cikin waɗannan jigogin fasahar rikice-rikicen, zai iya zama labari daban.

“A cikin 2010, kasuwancin kasuwancin Thomas Cook ya kai kimanin $ 3.2bn. A wannan shekarar, Airbnb ya kai kimanin dala miliyan 100. Idan da Thomas Cook yana da hangen nesa don saka hannun jari a cikin Airbnb lokacin da taken tattalin arzikin raba jarirai yake, ba zai kasance cikin irin wannan mawuyacin halin ba. A yau, Airbnb an kiyasta yana da daraja sama da $ 30bn, yayin da kasuwancin Thomas Cook ya rushe.

“Bai kamata ya ƙare ta wannan hanyar ba. Kamar yadda mutuwar Thomas Cook ta tabbatar, kallon bayanan duniya ta hanyar jigogi yana sanya sauƙin yanke shawara mai mahimmanci. Kamfanoni waɗanda ke ganewa da fahimtar jigogin rikice-rikice da ke shafar kasuwancin su da saka hannun jari a cikinsu sun zama labaran nasara; waɗanda ke rasa manyan jigogi a masana'antar su, kamar yadda Thomas Cook ya yi, ƙarshe ya zama gazawa. ”

Gudummawa daga Cyrus Mewawalla, Shugaban Bincike mai taken A GlobalData

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

Had Thomas Cook had the foresight to invest in Airbnb when the sharing economy theme was in its infancy, it would not be in such dire straits.
Thomas Cook Travel collapse is a direct result of the company's failure to understand the disruptive themes that have been impacting its industry over the last decade and act decisively to combat them.
“The company's cessation of trading follows a failure by its management to recognize the impact on the travel business of mega-themes such as eCommerce, big data, artificial intelligence and, of course, the sharing economy –.