Yanke Labaran Balaguro al'adu Labaran Soyayya Labarai trending Yanzu Labaran Amurka

Komawa zuwa makaranta: Koyon yadda ake kyan gani

Kyawawan Class.1
Kyawawan Class.1

Waɗanda ke yin tunani game da mahimmancin "kyakkyawa" ya kamata su gane cewa masana'antar tana da darajar biliyoyin daloli kuma maza da mata suna tallafawa.

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Sabuwar Shekara, Sabuwar Ni

Wasu mutane suna fata don nasu mai dafa abinci na sirri yayin da wasu ke son mai ba da horo na sirri ko jirgin sama na sirri. Burina a asirce shine in sami mai tsara kwalliyar kaina / fuskarta. A cikin burina, kowace safiya wannan mutumin yana bayyana a ƙofar gidana, ya zaunar da ni a gaban madubi, kuma ya shirya fuskata don ranar.

Ga mashahuran mutane da wasu da ke da asusu masu tarin yawa ko wasu hanyoyin samun dukiya da / ko iko (tunani Edita a cikin Babban Mujallar Vogue) wannan wani yanki ne na yau da kullun, ga sauran mu - idan muna son “kallo, ”Dole ne ya zama abin yi da kanka.

Kar Ka Kira Ni Mai Tsaguwa

Babu wanda ya kira ni mai son narkewa saboda ina yin aiki sau 5 a mako, ina yin ziyarar kai tsaye tare da likitan haƙori na, ina da mai rubutun hannu a bugun kira, san sunan mai siyar da takalmi a Bloomingdale's, kuma ina kan sunan farko tare da mai kofa a Saks; duk da haka, idan zance ya juyo kan nazarin mafi kyawun tushe, inuwar ido, aikin gyaran fuska da ayyukan yau da kullun, amsar ba ta da kyau ko taimako.

Menene Kyau?

Waɗanda ke yin tunani game da mahimmancin "kyakkyawa" ya kamata su gane cewa masana'antar tana da darajar biliyoyin daloli kuma maza da mata suna tallafawa. Wasu suna jayayya cewa kyakkyawa kayan aiki ne na siyasa da tattalin arziki da aka yi amfani da su don tilasta mana kashe lokaci, kuɗi da ƙoƙari kan wani ɓangare na rayuwa wanda ba shi da fa'ida kuma ba ya da wani amfani ga al'umma.

Wasu masu binciken suna danganta kyau da salo, kuma kyan gani ya zama "mai nuna alama," gwargwadon matsayin mutum na samun albarkatu saboda, a cewar Nancy Etcoff, "Idan mutum mai kyan gani ne, to mutum yana da kudin shigar da ake bukata don canza nasa ko tufafin tufafi kamar yadda suke umarni na zamani ”(1999, Survival of the Prettiest).

Ko kyawawan halaye da salon suna asali siyasa ana iya yin jayayya da su; kodayake, wanzuwar da haɓakar masana'antar abar musantawa ce. Samfurai da kayan fasaha waɗanda ke ba mu damar haɓaka kyawawan halayen sifofinmu ba kayan marmari bane amma, a zahiri, sun zama larura. Ko lokaci, kuɗi da ƙoƙari da aka kashe akan “yin fuska” ana ɗaukarsu a matsayin sanarwa ta siyasa ko kuma son kai, gaskiyar magana ita ce - mafi kyawun yanayinmu, yadda muke ji da kyau, kuma da alama za a zaɓi mu aiki / gabatarwa, kwanan wata, ko abokin aure.

Kyakkyawan sanannen ra'ayi cewa "kyakkyawa fata ce kawai ke da zurfin jiki," mai yiwuwa ya zama gaskiya, duk da haka, ba tare da yin kyau ba yana da wahala a gano wasu halaye da halaye na mutum - kamar kirki da hankali.

Akwai wasu lokuta lokacin da kawai muke so muyi kyau, kuma ga waɗannan lokutan, akwai hanyoyin da aka tabbatar da ilimin kimiyya don bayyana mafi kyau. Idan muka duba kuma muka ji daɗi, kuma aka ɗauke mu a matsayin '' masu kyan gani, '' wataƙila za mu sami ƙarin ƙarfin gwiwa don taimaka mana ɗaukar wani muhimmin lokaci ko abin da ya faru. A ƙarshen rana, kyakkyawa da sutura suna game da yadda muke ji ne kawai ba game da abin da suke yi mana a waje ba.

Diversity

Masana’antar kawata ba wai kawai ta kayan kwalliya ba, da launin gashi da turare, ana maganar kayan kwalliya ne, man goge baki da sabulu. Ba wai kawai game da wuraren gyaran gashi ba ne, amma ya haɗa da shagunan aski, ƙarancin ikon mallakar kamfani, tausa da wuraren shakatawa. Kowane samfurin da sabis ne tare da manufa don taimaka mana duba, ji da ƙamshi mai kyau… ta yadda muke so (ko yadda ya kamata mu) nemi dalilai na ƙwarewa / na sirri.

Tarihi, shahararrun mutane ne ke motsa yanayin kyawawan halaye; a yau, kashi 82 cikin XNUMX na mata sun yi imanin cewa kafofin watsa labarun suna tafiyar da abubuwa. Bayanin bayanan yana kawo ra'ayoyi da ra'ayoyi daga sanannun mutane, amma kuma daga abokai, abokai na abokai da kuma dukkanin duniyar mutanen da bamu sani ba kuma basu san mu ba.

Kallo mai kyau yana bukatar ƙoƙari kuma akwai tarin samfuran samfuran da sabis a hannunmu don taimaka mana don cimma burinmu. Arsenal din sun hada da kayan shafe-shafe, kula da fata, gyaran gashi, canza launin gashi, cire gashi, ci gaban gashi, sabulun farce, wuraren gyaran gashi, tausa da spas, dumbin hanyoyin shawa, kayayyakin aski, kayan kamshi, kayan kamshi, da sauransu.

A cikin 2015 masana'antar ta samar da dala biliyan 56.2 a cikin Amurka. Kulawar gashi shine mafi girman sashi tare da wurare 86,000. Kulawa da fata shine kusan na biyu kuma ana tsammanin ci gaban zai kai dala biliyan 11 a ƙarshen 2018. Wani muhimmin ɓangare na haɓaka shine daga ƙaruwa game da mahimmancin kula da fata tsakanin maza.

Rabon Kasuwa

Bangarorin Masana'antu na Amurka Raba Kasuwa ta Hanyar Haraji
Hair Care 4 kashi
Skin Care 23.7 kashi
Cosmetics 14.6 kashi
Turare da kamshi 9.5 kashi
Deodorants, antiperspirants tsabtace mata 8.5 kashi
Kiran Lafiya 5.6 kashi
Other 14.1 kashi

 

A cikin 2016, kasuwar kayan kwalliyar duniya ta haɓaka kimanin kashi 4 cikin ɗari. Corpoungiyoyin ƙasashe masu yawa suna sarrafa samar da kayan shafe-shafe da kyawawan abubuwa: L'Oréal, Unilever, Procter & Gamble Co, The Estee Lauder Companies, Shiseido Company da Lancôme.

Ya zuwa na 2016, Faransanci L'Oréal shi ne babban mai kera kyawawan kayayyaki a duniya, yana samar da dala biliyan 28.6 a cikin shekarar don shigar da kuɗaɗe. Kamfanin yana da manyan alamun kulawa na sirri a duk duniya, L'Oréal Paris, wanda darajarsa ta kai dala biliyan 23.89 (2017) sannan kuma yana ɗaya daga cikin manyan kamfanoni a cikin ƙirƙirar kayan kwalliya, yin rijistar adadin 314 a cikin 2015.

Duk Game da Ni

Kafofin watsa labarun suna ciyar da masana'antar kwaskwarima tare da Instagram da YouTube suna samar da buƙatu don samfuran kyau kuma sune haɗin tsakanin alamun kwalliya da masu amfani. Ya zuwa shekarar 2015, kusan rabin bidiyo masu kyau a YouTube koyarwa ce wacce ta baiwa masu kallo umarni game da kyau: yadda ake amfani da samfur ko kirkirar salon kwalliya.

Vwararrun masu ba da kyakkyawa da sauran masu ƙirƙirar abun ciki masu zaman kansu suna samar da mafi yawan tattaunawa da kafofin watsa labarun da ke kewaye da alamun kyawawan abubuwa a YouTube (kashi 97.4 cikin ɗari zuwa Yuni 2016). Kayan bidiyo na kayan shafa sunkai kaso 50 + na abubuwan bidiyo na kayan shafawa akan YouTube.

Kyakkyawan kallo yana da lada

A cewar Daniel Hamermesh, Jami'ar Texas a Austin masanin tattalin arziki, kwarjini maza na samun karin kaso 13 cikin XNUMX a yayin gudanar da ayyukansu fiye da takwarorinsu da ke fuskantar kalubale (Kyawawan Kudin) kuma wasu binciken sun nuna cewa ana iya daukar mutane masu jan hankali a cikin koma bayan tattalin arziki.

Zama Mafi Kyawu. Tafiya mai taushi

Don biyan buƙata ta don kasada da sake yin kyau, na sa hannu don “yadda zan” ajin kwalliya a ƙauyen Greenwich Village - tushen masana'antar kwaskwarima, Kryolan. A cewar shafin yanar gizan su, su ne the "kadai kwararrun masu yin kayan."

Kryolan ya fara samar da kayan shafe-shafe a Berlin, Jamus, sama da shekaru 73 da suka gabata kuma ana yin samfuran ne daga kayan kwalliyar kansu. Kryolan shine zaɓin kayan shafa-zaɓaɓɓe, waɗanda ƙwararrun masu zane-zane suka zaɓa don abokan cinikin su a fim, wasan kwaikwayo da talabijin. Yana ɗaya daga cikin ƙwararrun masu sana'a na farko a duniya tare da samfuran kayan ado masu kyau sama da 16,000.

Kayan wasan kwaikwayo dole ne ya zama mai aiki tuƙuru kuma kayan shafawa na Kryolan sun haɗu kuma galibi sun wuce tsammanin abokan cinikin su. Ko fitilun HD ne ko kuma yanayin ƙalubalen fim, samfurin yana riƙe da ƙalubale. Kamfanin ya ba da tabbacin ci gaba da launi, yana ba wa kwararru damar ƙirƙirar kamanninsu sau da kafa. Samfurin kuma lafiyayye ne kuma abin dogaro kuma yana biyan buƙatu / bukatun ƙwararru.

Bugu da kari, masana kimiyyar Kryolan suna aiki tare da likitocin fata don gudanar da gwaje-gwaje na asibiti don tabbatar da cewa kayayyakin sun dace da fata kuma kamfanin ya ki gwada samfurin a kan dabbobi. Kryolan shine farkon masana'antar kayan kwalliyar kwalliya don karɓar takaddun shaidar Cibiyar Nazarin Allergy Research Foundation ta Turai. Samfurori suna hypoallergenic tare da kyakkyawar jituwa ta fata da kayan haɓakawa, yana sanya su mafi kyawun / zaɓi mafi kyau akan samfuran kasuwancin da ake samu a manyan shagunan. Don tabbatar da daidaiton launi, fasaha a cikin dakunan gwaje-gwaje ya haɗa da hoton awo, wanda aka saba samu a dakunan gwaje-gwaje na kimiyya, yayin da yake aunawa da lura da launuka tare da nuna daidai.

Labari mai dadi ga masu amfani, shine yanzu Kryolan yana samarda samfuran sa da kuma kwararrun ayyukanta ga duk mabukaci wanda yake son sake shigar da kamannin sa ko kuma kallon 'tauraruwar fim' cikakke ga babban taron, walau karin girma ne ga Shugaba ko haihuwa. na sabon jariri.

Komawa Makaranta. Abin Koyi

Washe gari ne lokacin sanyi da damina lokacin da na taka zuwa Kauyen Greenwich don ganawa da ƙwararrun masu zane-zane waɗanda ke kula da shagon Manhattan. Falon dakin nunawa a Kryolan an cika shi da kyawawan kayan kwalliyar kwalliya waɗanda ke gudana daga ƙyalli mai launin shuɗi zuwa launuka cikakke don Mafarkin Sabuwar Shekara.

Don nisantar da mu daga jarabawar sanya yatsu a cikin dukkan tukwanen launuka, an saukar da ɗalibai zuwa ƙaramin matakala zuwa aji. Tare da kopin kofi a hannu, an yi marhabin da mu zuwa Kryolan, an ba mu taƙaitaccen nazari game da asalin kamfanin kuma aka gabatar da shi ga “malaminmu” da ƙirarta.

Darasi na farko na ranar ya mai da hankali ne kan tsabta da kuma yadda yake da mahimmanci a tsabtace kayan aikin-kayan aiki (burushi, masu shafawa, tukwane masu launuka). Babu matsala idan kai kwararren mai zane ne wanda ke kirkirar kwalliya ga kwastomomi, ko kuma aiki kan shirya fuskarka don aiki, abu ne mai sauki a sanya yatsun da suke da datti a cikin hoda, mayuka da mayukan shafawa, a bar alamun DNA din mu akan duk abinda muka taba.

A cikin yini mun koya yadda ake haɓaka kayan kwalliya (da mahimmancin goga na dama), gami da rawar ka'idar launi; yadda za a ƙirƙira "kallo" dangane da siffofin fuska, halaye, launin fata / launi; yadda ake ƙirƙirar abubuwan haske da inuwa ta hanyar launuka, sifofi da inuwa. Mun kuma dauki lokaci muna koyon yadda ake amfani da tushe, sanya inuwar duhu ta shuɗe kuma manyan hanci sun zama ƙarami. Lebe sun sami nasu sa'a ta musamman kuma sun haɗa da yadda ake ƙarfafa su ta layin leɓu, launuka, sheki da walƙiya.

Ranar ta yi sauri da sauri, kamar kowane abu mai kyau, wannan shirin, cikin baƙin ciki, ya ƙare. Ba kamar sauran azuzuwan ba, lokacin da na yi farin ciki cewa an gama karatun kuma ba zan sake dawowa ba har tsawon mako guda, ina so in sake komawa Kryolan washegari (ko kuma aƙalla mako mai zuwa).

Masu koyarwa da ma'aikata a Kryolan suna da ban tsoro don aiki tare, kusanci ɗalibai / abokan ciniki tare da halin "babu hukunci". Abinda aka fi mayar da hankali akai shine taimakawa kowacce mace gano kyawawan halayenta kuma "jaddada kyawawan halaye yayin kawar da mara kyau."

Ina bada shawara ga maza da mata da su halarci azuzuwan Kryolan - kuma su kawo abokansu da danginsu. Kyakkyawan dama ce ga ginin ƙungiya ƙungiya, haɗin maza, da / ko kyautai ga mace / mace wacce ke da komai - amma da gaske zai iya amfani da sabon salo don Sabuwar Shekara.

Afterall, ana kawo takalma da motoci zuwa shago akai-akai don shakatawa da rairarawa… shin ba lokaci bane da za mu ba da fuskarku daidai da fuskokin waɗanda muke so da ƙauna ba?

E Dakta Elinor a hankali. Wannan labarin haƙƙin mallaka, gami da hotuna, ba za a sake buga shi ba tare da rubutaccen izini daga marubucin ba.

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Game da marubucin

Dr. Elinor Garely - na musamman ne ga eTN kuma edita a babban, wines.travel