Ina kasuwar karimci mafi kyau a Afirka?

Erwan-Garnier-PIC1
Erwan-Garnier-PIC1
Written by Dmytro Makarov

An gano shi a matsayin dabarun ci gaban manyan otal-otal na duniya, Afirka ta Faransa ta zama ɗaya daga cikin mafi girman gasa da yanayin yin ciniki a duniya. A cikin kasuwa na farko, taron kolin FrancoReal da ke gudana a Dakar, Senegal a ranar 16 da 17 Oktoba 2018, zai samar da dandamali ga shugabannin baƙi daga Radisson Hotel Group, Mangalis Hotel Group da Accorhotels don yin hulɗa tare da masu zuba jari na yanki da masu haɓakawa.

A cewar hukumar ta duniya, abokin aikin Horwath HTL na Faransa, Philippe Doizelet, an sami yunƙurin auna ma'auni a cikin ayyuka saboda ƙarancin shigar da kamfanonin kasa da kasa a kasuwa a tarihi.

“Damar saka hannun jari a bangaren otal a Afirka masu magana da Faransanci na karuwa. Wannan haɓakar ra'ayi an fi bayyana shi ta hanyar rashin wadatar ƙididdiga da ƙima a wasu yankuna, tare da yawancin otal-otal ba za su iya ba da amsa ga karuwar buƙatun ba."

Tare da kashi 50 cikin 2018 na yarjejeniyar Afirka a cikin XNUMX da ke gudana a yankin Francophone, ɗaya daga cikin ma'aikacin ƙasa da ƙasa da ya mayar da hankali kan yankin shine Radisson Hotel Group, a matsayin darektan ci gaban kasuwanci, Erwan Garnier ya bayyana.

"Rukunin otal na Radisson sun gano Afirka ta wayar tarho a matsayin babbar kasuwa, kuma muna kara fadada cikin yankin don zama jagorar kasuwa. Manufarmu ita ce mu rubanya kasancewar mu na yanzu zuwa otal 40 da ke da dakuna sama da 9,000 a kasuwa nan da 2022."

A halin yanzu yana aiki a cikin kasuwanni 12, dabarun haɓaka Radisson ya dace da AccorHotels da Mangalis da sauran sarƙoƙi na duniya da na yanki, waɗanda ke haɓaka haɓaka a yankin in ji Doizelet.

“Kasuwa a halin yanzu Accor da Radisson Hotel Group ne ke mamaye kasuwar da ke ci gaba da ci gaban su a yankin. Sauran kungiyoyin kasa da kasa da ke kokarin neman sabbin damar ci gaba a yankin, sune Hyatt, Hilton, Marriott, Kempinski, da kuma kungiyoyin yanki da suka hada da Azalaï, Mangalis da Onomo.”

An yi la'akari da tambarin ƙwararrun yanki, amma tare da ƙwararrun ƙungiyar gudanarwa ta ƙasa da ƙasa, rukunin otal ɗin Mangalis na fatan zama babbar alama a yankin in ji babban jami'in gudanarwa, Olivier Jacquin.

"A shekara ta 2022, Mangalis zai zama shugaban otal na yanki tare da kadarori 20 da ke aiki kuma a ƙarƙashin ci gaba yana ba da dakuna 2 600 a cikin sassa daban-daban na masana'antar." Kuma tare da irin wannan kyakkyawan shiri na girma, 2019 za ta kasance shekara mai mahimmanci ga alamar ƙima da haɓaka cikin sauri yayin da suke ƙaddamar da otal huɗu na Noon a cikin Benin, Nijar da Ivory Coast.

Tare da adadi mai yawa na samfuran da ke shiga kasuwa, haɓaka a wannan matakin ya kasance mai takurawa ga tsaka-tsakin farashin farashi, saboda sauran wurare kaɗan ne kawai don haɓaka babban ci gaba in ji Doizelet.

"Ya zuwa yanzu, ƴan wurare kaɗan ne kawai a Afirka masu magana da harshen Faransanci suka dace don haɓaka manyan otal, kamar Ivory Coast ko Senegal."

Manyan kungiyoyin kasa da kasa da alama sun yarda da kimar Doizelet musamman a Senegal - tare da kungiyar Radisson Hotel musamman masu aiki a kasuwar Dakar da kuma amfani da birnin a matsayin tambarin kaddamar da yankin.

Kamar yadda Garnier ya bayyana, "Senegal ita ce kasuwa ta farko ga masu zuba jari na duniya saboda dadewar tattalin arzikinta. Mun riga muna da manyan otal guda biyu na ƙasar da aka yi wa alama; Radisson Blu Hotel, Dakar Sea Plaza da Radisson Hotel Dakar Diamniadio, duk da haka, yanzu muna son gabatar da sauran samfuran mu na Afirka zuwa Senegal, watau Radisson Collection, Radisson RED da Park Inn ta Radisson.

Kuma yayin da gasar ke girma kullum a kasuwa, Jacquin ya yi imanin girman damar da ake samu a kasuwa yana ba da dakin ga duk masu aiki.

“Har yanzu akwai sauran wuri a gare mu duka. Kasancewar masu ba da kayayyaki iri-iri yana ba matafiya na ƙasashen duniya da na yanki zaɓin samfuran samfuran a cikin kasuwa wanda har yanzu yana girma. Mangalis kamar kowane iri yana da DNA da sa hannu, bugu da ƙari, mu ƙwararrun otal ne kuma masu haɓakawa na Afirka."

Taron shekara-shekara na Francoreal don Garnier ya dace da dabarun Radisson Group, musamman yayin da suke neman gano abokan hulɗa na gida don dacewa da shirin kasuwancinsu na Afirka da gabatar da sabbin kayayyaki a kasuwa.

“Muna shirin gabatar da sabon tsarin gine-ginen otal na Radisson Hotel, wanda ya hada da gabatar da sabbin kayayyaki guda biyu ga Kasuwar Afirka; Tarin Radisson an sanya shi azaman ingantaccen salon rayuwa da alatu mai araha da Radisson azaman alamar otal mai girma. "

Bugu da ƙari, yayin da alamar Radisson ke ci gaba da faɗaɗa ko'ina cikin kasuwa - wannan saurin haɓaka ya dogara ne akan haɓaka ƙaƙƙarfan alaƙar gida wanda shine tushen dabarun Afirka.

"Muna da dabarun hasken kadari a Afirka, tare da samar da kwarewarmu daga sarrafa kusan otal 90 da hada gwiwa da masu haɓaka gida, yin haɗin gwiwa na gida don ƙirƙirar ayyukan nasara." Wannan dabarar haske na saka hannun jari ta dogara da ingantaccen tushe na gida kuma abokan haɗin gwiwa sun bayyana Garnier.

"Koyaushe muna neman abokan hulɗa na gida waɗanda ke da hangen nesa na dogon lokaci na haɓaka otal tare da abokin tarayya na duniya kamar Radisson Hotel Group, tsokar kuɗi don yin amfani da daidaiton da ake buƙata don fara aikin, abokan haɗin gwiwar kuɗi don haɓaka bashin don kammala aikin. . Duk da haka, mafi mahimmanci, dole ne su kasance da haɗin gwiwar gida don kewaya hukumomin yankin don samun izinin gine-gine da dokokin gida."

Tare da fiye da manyan jami'ai 150 daga ko'ina cikin yankin da kuma daga Afirka ta Kudu da kuma na duniya, samar da dandamali ga wakilai don gudanar da harkokin kasuwanci da tattara bayanai shine muhimmin abin da aka mayar da hankali ga taron FrancoReal ya ce yana karbar bakuncin, API Events' Kfir Rusin.

"Afirka ta Faransa tana haɓaka sha'awa ga masu ruwa da tsaki na Afirka da na duniya, waɗanda da yawa daga cikinsu sun nuna sha'awar kasuwa a kowane fanni. Ta fuskar baƙon baƙi, muna da Shugaban Kamfanin Otal ɗin Mangalis Olivier Jacquin, da Erwan Garnier na Radisson, Redah Faceh na Radisson Hotels, da Abokin Hulɗar Horwath HTL Faransa Philip Doizelet, waɗanda su ne manyan dillalai da manazarta a yankin da ke magana a taron.”

Olivier Jacquin na Mangalis Hotel Group ya yi imanin cewa taron Francoreal zai haɗu da manyan masu ruwa da tsaki na kadarorin tare. “Irin wannan taron ba wai dama ce kawai ta baje kolin yankin ba, har ma dandali ne na hada dukkanin masu ruwa da tsaki (masu zuba jari, masu gudanar da kasuwanci, masu saye da dai sauransu). Don haka, ba lallai ba ne a ce, an yi marhabin da taron koli na FrancoReal, musamman a Dakar, a matsayin daya daga cikin manyan biranen Afirka masu saurin yawo a cikin harshen Faransanci."

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Dmytro Makarov