With a stand measuring 1,152 square meters, 74 booths, and 132 co-participants from public and private sectors, the Dubai Department of Tourism and Commerce Marketing (DTCM) will be making a spectacular showing at the 16th edition of the Arabian Travel Market (ATM) at the Dubai International Convention and Exhibition Centre (DICEC) from May 5 to 8.
Dubai Stand (UAE 2500) will be located in Hall 3 of DICEC. The first three days will be exclusively for the travel and tourism industry professionals, while the concluding day will be for he general public, according to the ATM organizers, Reed Travel Exhibitions.
ATM-2009 will see the participation of 2,229 companies from 60 countries.
The world’s third biggest travel and tourism fair is being held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and the auspices of the DTCM.
The department convened a meeting of the co-participants on April 29 at Al Bustan Rotana Hotel to brief their representatives about the highlights of this year’s annual show, DTCM initiatives, and the business and networking opportunities that would be available at the show during its four day run.
It was addressed by the DTCM director of overseas promotions, Mr. Saleh Mohammed Al Geziry; Mr. Talal Al Suwaidi, head of region India, Middle East and southern/eastern Africa at DTCM’s overseas promotions; and Ms. Nadege Noblet, regional account manager, Middle East and north Africa at Reed Travel Exhibitions.
Mr. Al Geziry thanked the government and private-sector organizations for their overwhelming support to the DTCM to create a strong presence for Dubai at the ATM-2009 being held against the backdrop of global economic slowdown and one of the most challenging operating landscapes for the tourism industry.
He said, “Dubai stand size has increased to 1,152 square meters this year from last year’s 1,080, while there is a 28 percent increase in the number of hosted buyers that DTCM is bringing this year for the co-participants.”
He briefed the gathering about the DTCM’s promotional and marketing initiatives and the highlights of the Dubai stand at the ATM-2009, including the hosting of 172 hosted buyers by the department this year, 28 percent more than the previous edition.
Dubai stand will be appealing to the visitors through a variety of attractions, including an Arabic calligraphy art gallery and photo galleries on events in Dubai and old and new Dubai. A separate section will feature the international awards that DTCM won in 2008 and 2009.
A heritage corner will be another highlight at the Dubai Stand, which is expected to be a big draw for nearly 20,000 trade visitors and consumers projected to attending this year’s event.
Representatives from each of the DTCM’s 18 overseas representation offices will also be on hand to support the Dubai co-participants on the matters pertaining to their respective markets.
The department has published a booklet offering details about its co-participants and contact details.
The IT department of DTCM will be showcasing the online services provided to the industry, while the events organized in Dubai will be highlighted by the DTCM events. DTCM’s business development will be promoting the “Go Green” Dubai tourism initiative. Dubai Convention Bureau will be promoting the emirate’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry and DTCM’s One Stop Information Centre (OSIC) will be on hand to explain its services rendered to the industry and general public.